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Social Media per il concessionario auto, in 4 ore a settimana.

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Siete un concessionario, un'officina, un carrozziere o qualcosa che ha a che fare con i servizi ad auto, moto e trattori? Forse potete dedicare 4 ore alla settimana, e farlo bene.

Publié dans : Industrie automobile
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Social Media per il concessionario auto, in 4 ore a settimana.

  1. 1. INNOVAZIONE IN BUSINESS CLASS #add14 www.dealerday.it Gianluca Diegoli Independent Marketing Manager minimarketing.it @gluca Domare i social in 4 ore alla settimana
  2. 2. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 scenario
  3. 3. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 I SOCIAL MEDIA E INTERNET HANNO CREATO IL MOMENTO ZERO DELLA VERITÀ
  4. 4. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 QUAL È IL VERO MOMENTO DELLA VERITÀ? Puoi scaricare la ricerca di Google sul settore auto qua  http://gluca.us/1jzPJ86 • Gli acquirenti di automobili sono molto riflessivi - con la maggioranza di loro inizia il processo 2-3 mesi prima. • Utilizzano in media 18,2 diverse fonti di informazioni: TV, articoli di giornale, online, famiglia, ecc. prima di formare la loro decisione. • più del numero di fonti che i pazienti utilizzano per prendere decisioni in merito a dove farsi operare • Il 97% degli acquirenti di auto usa il Momento Zero della verità, alla pari con il Momento Primo (la concessionaria).
  5. 5. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 COME COMPRO UN’AUTO? • Siti e social di brand • Advertising • Mappe di Google • Newsletter • il salone, test drive, ecc. Aziende • Blog di auto • Magazine Esperti • Ricerche su Google • Forum di auto • Blog casuali Users • Facebook e Twitter • Offline • Dark web (SMS, Wapp, ecc.) Friends
  6. 6. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 “SENZA CUORE, SAREMMO SOLO MACCHINE”
  7. 7. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 MA ANCHE IL PORTAFOGLIO E LA DISTANZA CONTA %
  8. 8. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 9 idee da 30’ al giorno
  9. 9. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #1
  10. 10. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. scrivete in diretta, che poi ci si dimentica 2. rispondete ai clienti velocemente (anche via email, non obbligate nessuno a telefonarvi!) 3. usate i tempi morti LO SMARTPHONE È FONDAMENTALE
  11. 11. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #2
  12. 12. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 VINTAGE IS COOL, SU INSTAGRAM Cercate un hashtag utilizzato (modello, brand, ecc.) e usate (ma migliorate) le foto
  13. 13. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #3
  14. 14. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. andate su MailChimp e aprite un account gratuito 2. inserite i vostri clienti 3. scegliete un template semplice e inserite: 1. consigli per mantenere l’auto in efficienza 2. eventuali promozioni ed eventi 4. spedite 5. rispondete a chi vi risponde PS: siate UCI, sempre (Utili, Cordiali, Informali) CREATE UN DATABASE DI CLIENTI E MANDATE UNA NEWSLETTER STAGIONALE
  15. 15. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #4
  16. 16. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. aprite una Pagina Facebook (e non un profilo) 2. ogni giorno postate un consiglio veloce o un trucco interessante o qualcosa che i clienti sbagliano sempre o non sanno mai, con una foto in diretta dallo smartphone. 3. riciclateli quando finite le idee 4. invitate i vostri clienti a seguirvi e a mandarvi domande via Pagina. Vi chiameranno anche meno al telefono  USARE FACEBOOK
  17. 17. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #5
  18. 18. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. scegliete i forum del vostro brand, cercateli su Google 2. scaricatevi Tapatalk, per vedere i forum anche dallo smartphone 3. una volta a settimana rispondete ai dubbi, siate utili e non promozionali 4. mettete i vostri riferimenti nella firma dei post, è il vostro compenso. USATE I FORUM
  19. 19. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #6
  20. 20. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. impostate delle ricerche salvata per modelli e guasti frequenti “sensori parcheggio V50” 2. aprite Twitter una volta a settimana e rispondete aiutando 3. impostate un link per #hashtag di ricerca su Facebook con il vostro brand e modello di riferimento USATE TWITTER E FACEBOOK SENZA PERDERVI DENTRO
  21. 21. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #7
  22. 22. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. scrivete le stesse idee di Facebook, magari un po’ più per esteso 2. pensate ai titoli dei post come domanda “quanto costa il tagliando dei 40.000 km?” “cosa comprende la garanzia?” 3. pensate al testo come informazione al cliente, siate concisi e diretti. TRASFORMATE I VOSTRI SITI IN BLOG
  23. 23. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #8
  24. 24. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 1. cercatevi sulle mappe e se non ci siete, correggete 2. reclamate il vostro profilo Local 3. completatelo fin nei dettagli (orari, telefono, ecc.) 4. inserite foto belle! 5. invitate i clienti a lasciarvi ★★★★★ 6. se non avete tempo di curare il sito, reindirizzatelo! www.autocento.it  google.it/ CURATE GOOGLE COME UN FIGLIO
  25. 25. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14
  26. 26. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 Idea #9
  27. 27. Centro Congressi Veronafiere, 20-21-22 maggio 2014 #add14 ALWAYS LOOK AT BRIGHT SIDE OF LIFE! qui potete trovarne tante  http://giphy.com/categories/transportation/
  28. 28. INNOVAZIONE IN BUSINESS CLASS #add14 www.dealerday.it Gianluca Diegoli Independent Marketer minimarketing.it @gluca gianluca@diegoli.com grazie 

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