Presentation I gave to Masters student in Business Management at Vlerick Business School in Belgium on how to use LinkedIn and other Social Media to improve their findability by recruiters, though leadership and let technology help them kick-start their careers.

1. Personal
branding
2.0
How technology will
land you your next gig.
Christophe Pons PHD Media Worldwide

2. Why does it matter?
1 first impression Be Google-proof Integration vs segmentation

3. Recruiting Trends
Source: LinkedIn Recruiting Trends Benelux 2015

4. A quick test

5. A quick test

6. A quick test

7. A quick test

8. LinkedIn  2,5 million Belgian accounts
Real-time CV
Digital Rolodex
Thought leadership
platform
Global sourcing
tool

9. Think like a recruiter – and a search engine
TOP SKILLS

10. Think like a recruiter – and a search engine
TOP SKILLS 2014

11. Think like a recruiter – and a search engine

12. Think like a recruiter – and a search engine

13. Headline
Location
Profile picture
Snapshot

14. Headline
Location
Profile picture
Snapshot

15. Where do people look?

16. Summary

17. Summary

18. Summary

19. Education / experience / projects

20. Skills, Endorsements and recommendations

21. Showcase certifications and online courses

22. Contact info
• In your summary + in the contact details section.
• Use personal adresses
• Don’t overthink your privacy when looking for a job

23. Pro-active job search

24. Pro-active job search

25. LinkedIn Checklist
 My profile picture is recent, clear and exerts friendliness and accesibilty.
 My headline describes my current situation / position and indicates a potential interest.
 My summary briefly describes where I come from, where I’m (ideally) heading and
contains contact details.
 My past and current experiences are detailed in keyword-rich text and describe my
involvement and accomplishments.
 My top-skills reflect my strengths and areas of further development and interest.
 I’ve registered my vanity URL and have set up click trackers throughout my integrated
social media landscape.
 I’m at least posting a piece of relevant content twice a week / I have published a couple
of valuable content pieces on Pulse that now appear in the LI search results.

26. A couple of interesting extra’s
• Turn off the "viewers of your profile also
viewed” function.
• Vanity URLs
• Use LinkedIn as a professional networking tool.
• Don’t use standardized requests.
• Try premium during critical job hunt periods:
the first 30 days are free and you can resign it
at no cost.

27. • Write posts instead of status updates
• Participate in LI discussions / groups
• Host a group if none exist in your field
• LinkedIn Groups  extra boost for your 2nd degree network
Become a thought leader: LinkedIn Pulse

28. Become a thought leader: LinkedIn Pulse

29. Become a thought leader: +

30. Be efficient

31. Measure

32. Parting thoughts on how to kickstart your career
• Find a learning organization  otherwise tons of learning
opportunities on- and offline.
• Reality eats the digital world for breakfast  Engage and take action.
• READ

33. Questions?

34. Thanks!
bit.ly/ChristophePons
@XtophePons
@ponnepics