Web 2.0 refers to more interactive and user-driven websites where users can generate and share content. It involves technologies like AJAX, social networking, user-generated content, and mashups. The document discusses the components and technologies of Web 2.0, trends in Internet usage, emerging technologies like enterprise Web 2.0 and mobile Web 2.0. It outlines opportunities for telecom companies to offer innovative Web 2.0-based services and discusses BT's successful Web21C SDK platform that allows developers access to core network services.

1. Web 2.0Related to Telco Industry

2. Introduction of web 2.0 Components of web 2.0 Internet and Web Trends Emerging technologies 2008 Web 2.0 predictions Web 2.0 for telco’s Mobile web 2.0 Web 2.0 on SDP / IMS Operator web 2.0 success story (BT web21c sdk) Summary 2 Contents

3. Web 2.0 Term invented by Tim O’Reilly and Dale Dougherty ”Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get more people to use them” - Tim O’Reilly Web 2.0 refers to the ways people can use the web to easily publish information online, share information with others, and social networking by sharing common interests. Why web 2.0: Rich user experience Web 2.0 isn’t any one technology or business model Using existing technologies in new and innovative manner User-centric applications Web as a platform Mix of applications and technologies encompasses both new uses and services on the Internet 3 Introduction

4. 4 Components & Technologies Technologies: AJAX, Flash, CSS….

5. Customers Prosumers Product Platform and user generated content Value chain Platform providers as intermediaries Customers as important content producers Increasingly new distribution channel for content providers Revenue models Advertising (YouTube) Subscription (Xing) Sponsoring of content (YouTube) Affiliate Networks and Leads Donation (Wikipedia) 5 Web 2.0 business models

6. User generated content can be anything produced by the user – text, audio, video, categories or ranks, networks. User generated content is also known as Consumer Generated Media (CMG). Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period. (juniper research) UGC is available from Blogs and vlogs (includes, posts, comments, photos/images, video, podcasts) Photo sharing portals Video sites Social networking sites like MySpace and Facebook Wikis Dating sites Sites where users tag, categorize, “digg" or rank items/people/services Classified ad sites, auction sites 6 User Generated Content

7. ‘Mash-up’ is a term for seamlessly combining two or more different sources of information to create a new experience. The most common is the combination of Google Maps with other information (e.g. driving routes). Some of the telecom mashups can be buddy finder (finding friends through mobile device), Call control, Audio call back 7 Mashup + Used cars website visual location of used cars + SMS nearest restaurant by SMS GPS

8. Telecom carriers are likely to create new revenue streams based on social networking service models With increasing linkage between mobile and Internet services, niche mobile operators are just beginning to bring the major social networking communities into a mobile format eMarketer predicts that more than 800 million people worldwide will be participating in a social network via their mobile phones by 2012--up from 82 million in 2007 Top five social networking sites — MySpace, Facebook, Hi5, Orkut and Friendster — rank among the top 10 most-visited websites globally 8 Social Networking AT&T Launches New Social Networking Application f” My Communities“ managing multiple social networking accounts through a single dashboard view on their mobile phone. Pricing is $2.99 a month SocialLife from Verizon Wireless offers direct mobile access to popular social networking sites costs $1.49 a month Virgin Mobile USA adds 8 popular social networking sites. Virgin has teamed up with Intercasting Corporation to use its ANTHEM platform T-Mobile UK will add social networking sites Bebo and Piczo to its My Social Sites mobile service

9. In 1995, there were ~16,000,000 Internet users, or 0.4% of global population and by 2010 internet usage has reached 1.8 billion 9 Internet and web trends Source: www.internetworldstats.com

10. 10 Basic difference: Web 2.0 Vs Web 1.0

11. 11 Emerging Technologies

12. Mashups will be coming to the enterprise in a big way -- to the tune of a $700 million market by 2013 (Forrester research) Enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years, market reaching $4.6 billion by 2013 (Forrester research) Enterprises are now investigating taking mashups from cool Web hobby to enterprise-class systems to augment their models for delivering and managing applications (Gartner) Mashups: SOA, SaaS, Software reuse, System integration 12 Web 2.0 - Enterprise 2.0

13. The reality is that most new Web apps are still mostly Web 1.0. We still have a long way to go before Web 2.0 design patterns are standard fare but Web 3.0 will come upon us while that's still happening. 2008 will see a lot of old Web 2.0 faces be acquired or leave the scene entirely. End-user mashups will be a reality but adoption will be slow for most of the year as users take time coming to grips with the possibilities and mindset Social media begins to grow up, leading to the first significant onset of Web 2.0 versions of talent agents, production companies, and other supply/demand enablers Consultants and systems integrators will follow behind the leading edge of the enterprise Web 2.0 market While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems 13 Web 2.0 predictions

14. Web 2.0 is the driving force for the next generation telecom services and business opportunities. Telcos have the real opportunity to provide innovative services as these network operators have bandwidth, infrastructure and services ready with them. Web 2.0 based telecom services will distinguish themselves from traditional voice based telecom services in business model, network architecture, service management and subscriber billing. Web 2.0 sees services creation as the discovery and linking of service fragments – SOA web services, RSS feeds, Wikis etc – into a media rich new applications. The emerging web 2.0 business model presents an opportunity for operators to sell their capabilities and content as services. The capabilities can be Service delivery platform exposed capabilities, Profiles of devices and QoS. The large web 2.0 players are making inroads into CSP service domain through acquisitions and partnerships. This is also affecting the business opportunities for CSP’s in the areas of IPTV, web video and VOIP. 14 Web 2.0 for CSP’s

15. 15 Market Dynamics “ The web 2.0 market dynamics are changing the key success factors for all the players in the communications services market ”

16. Mobile Web 2.0 services are in general mobile services based on user generated content of different kind Mobile web 2.0 applications are created in two ways: By mobile extension of existing online Web 2.0 application (Mobile enabled Web 2.0 application) and creating pure mobile Web 2.0 services dedicated to mobile networks (Standalone Mobile Web 2.0) Mobile Web 2.0 revenues to reach $22.4bn by 2013, driven by User Generated Content and Social Networking The greatest untapped potential for mobile web lies in South America, while growth will be more measured in markets such as Eastern and Western Europe – where fixed broadband penetration is relatively high As with the fixed Internet, many mobile web 2.0 applications will need to be provided at base cost/flat-data rates (or even free of charge), forcing industry players to seek new revenue streams Mobile Web 2.0 applications Social networking Instant messaging Location based services Mobile ads and many more Mobile AJAX (Asynchronous JavaScript And XML) is the future of third-party phone applications development 16 Mobile Web 2.0

17. AJAX (Asynchronous JavaScript And XML )is a pattern for designing the mobile applications deployed on the server Ajax is making the browser experience and data management capabilities better Opera Platform is the first mobile AJAX framework , applications like Google maps, Gmail, Microsoft live can be accessed Mobile AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development in the near future because of better deployment models and leans more towards open source 17 AJAX Mobile Applications

18. BT Web21C SDK Project Web21C is part of BT’s larger 21st century network (21CN )initiative. Since its inception 18 months ago, over 9,000 developers have joined the BT Web21C SDK community. Web21c allows developers to access core services in BT's network via popular net development tools such as VB.NET, C#, Java, Python, PHP and soon also Perl and Ruby. The BT APIs allow access to services like 3rd party call control, conferencing, SMS, location and presence. 18 Operator success story Source: Blogs

19. Web 2.0 is the participatory web and lightweight programming model Web 2.0 is a power shift from technology to people Mobile extensions are considered as promising paid channels Mobile 2.0 is just starting to emerge The field of Web 2.0 is very dynamic and new solutions emerge fast and also already existing ones are diminished 19 Summary