Know about the benefits of blogging that you have never known before. If you are not currently doing any blog this presentation will help you to take a step towards blogging.
2.
By writing blog posts that answer clients' most
common questions, we show that we are a
knowledgeable and trusted authority in that
particular area. For this we need to write "how
to" articles.
For ex: How to find an expert criminal lawyer
3.
A blog allows people to research us and our
business before taking the next step to contact
or hire us. By writing authentically about the
topics that matter most to our clients, we give
them a clearer picture of who we are and what
they can expect from us and our services. For
this we can provide a combination of client
stories and personal posts, with the occasional
theory or manifesto added in for good
measure.
4.
Our generosity and goodwill speak volumes
about who we are as a person, while the
quality of our information continues to solidify
our credibility. Through our blog we can reach
and help more people. There are even ways
that blogging can help us give back to our
community.
5.
When the people in our network like and pass
along our blog posts via email and social
media, they simultaneously provide an
endorsement and introduction to other people
who are interested in our specialty area. For
this we need to add all types of content so that
we reach people with different interests and
learning styles.
6.
Our network will keep returning to see what's
new, and Google and other search engines will
reward us with higher ranking. This continues
to reinforce the perception that we are an
expert who is up to date, and our blog is the
destination for trustworthy and helpful
information.
7.
Business blogs provide our business with a
chance to share our expertise and knowledge
with a larger audience. An opportunity to
connect with a wider audience and build a
community is a strong benefit for consultants
and knowledge workers.
8.
Search engine marketing is hot. The search
market has become the Holy Grail of Internet
advertising and continues to grow faster than
expectations. Search is actually gaining some
market share from other types of online
marketing.
9.
Blogging provides several communication
benefits. Blogging is a time saver instead of
providing many interviews blogging gets his
message out to many people at once.