In this lecture Poornima covers how to manage product developmen by breaking down features into stories, prioritizing what needs to get built, and the importance of putting a process in place to ship consistently.
You can watch the lecture here: http://youtu.be/kUildbwzdrY
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Lecture 14: Product Management
1. Duke ECE 490L: How to Start New Ventures in
Electrical and Computer Engineering
Poornima Vijayashanker
poornima@femgineer.com
Jeff Glass
jeff.glass@duke.edu
Akshay Raut
ar118@duke.edu
1
2. Review
• Collect Feedback from Customers
• Create Team Alignment
• How to Create Product Roadmap
• How to Pick Features for a MVP
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7. ANATOMY OF A PRODUCT ROADMAP
1. Infrastructure 2. New Features 3. Customer Requests
Sept 2011
Product
Development
Oct 2011
Reporting for
Payment
Tax time
Gateway
Integration Integrate with
Monthly Email
Optimize
Attendance
• retention
• re-engagement
Dec 2011
Jan 2012
Feb 2012
• new customers
• new source of
revenue based on
% transaction
Customize
reminder
emails for
member
retention
Multiple Login Scheduling
Integrated
with Online
Store
QuickBooks
Summary
Business
Benefit
Nov 2011
• retention
• new customers
• retention
• new customers
• retention
• new customers
• new customers
• larger studios
• increase
revenue
Business Goal of Feature
7
9. Mental Models
• Interview user segments
• Collect feedback
• Comb for tasks
• Looks for patterns
• Match personas to tasks
• Tasks become stories
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10. Tasks
Travels to teach yoga.
Yoga Instructor
Teaches yoga.
Takes attendance.
Asks for payment.
Yoga Studio
Owner
Teaches at one studio.
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19. Story 1:
As a yoga studio owner, to sign up the sign up form needs to
ask me for valid email and strong password.
Story 2:
As a yoga studio owner, if I enter an email address that is
already in use I need to receive a warning.
Story 3:
As a yoga studio owner, if I enter a password that isn’t strong I
need to receive a warning.
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33. Prioritizing Stories
• Building the basics.
• Breading down stories into basic components.
• Handling scope creep
• Re-prioritizing stories.
• Test (internally) + Ship + Test (early adopters)
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42. Break it down to the most basic value
proposition.
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43. EXERCISE
KEY OBJECTIVE(S)
AGENDA
Understand how to build
a feature within the
context of a business
goal, and break it down
into stories.
10
minutes
1.Choose a business goal from last
week’s product roadmap exercise.
2.Pick one feature.
3.Break the feature down into stories.
4.Highlight scope creep!
DELIVERABLE
RESOURCES
Stories for one feature.
Sprint.ly
43
44. Review
• Breaking down stories into features
• Prioritizing product development
• Process for shipping consistently
• Exercise
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