6. Who is Shell?
•National leader in oil and gas industry
•90 + countries
•About 101,000 employees
7. Who is Shell?
•National leader in oil and gas industry
•90 + countries
•About 101,000 employees
•Produces 2% of world’s oil, 3% gas
8. Who is Shell?
•National leader in oil and gas industry
•90 + countries
•About 101,000 employees
•Produces 2% of world’s oil, 3% gas
•2009 Revenue = $278.2 billion
10. What is Shell?
•Business strategy: More Upstream, Profitable
Downstream
•Upstream - exploring and developing new innovative
ideas
•Downstream - creating profit from existing business
•Delivery and growth = Leveraging strong portfolio
14. Shell’s Approach
•Increasing awareness of Shell’s environmental initiatives
•How are we contributing sustainable developments and
projects?
•Benefits to the community?
•Advertise Shell’s sustainability report
+ =
17. Plan of Action
•Devote media channels to sustainability efforts
•Social Media Channels - Twitter, Facebook,Youtube
18. Plan of Action
•Devote media channels to sustainability efforts
•Social Media Channels - Twitter, Facebook,Youtube
•Information Blog - updates on projects and research
of the Shell company
19. Plan of Action
•Devote media channels to sustainability efforts
•Social Media Channels - Twitter, Facebook,Youtube
•Information Blog - updates on projects and research
of the Shell company
•Promotional Materials - Web promotion and Apple
application
21. It’s all Social
•Twitter, Facebook,Youtube...
•Specifically framed on
sustainability information, linked
with existing accounts
•Enforcing exposure of efforts and
role
•Incorporate other companies/org.
involvement
•Placing additional media - videos,
pictures, resources
23. Let’s Talk
•Information Blog:
•Story of Shell, the future,
contributions, key projects
•Promotion: Web based and Apple app
•Logo placement, advertisements placed
within search engine Google, Social
Media sites
•Apple app - creation of Shell carbon
footprint calculator, suggestions to
decrease amount
32. Next Steps
•Timeline
•Launch campaign in Spring of 2010 and continue
based on measurement of success
•Budget
•Social media outlets are free resources, in-house
management of site
•Website promotional development - $10,000 outside
Advertising
•Apple app - $10,000 for creation