Marketing management presentation

1. 7 P’s of Marketing MIX
PRESENTED BY : Poorva Vyas
(MBA SEM II)
“Jeff Bezos” founded Amazon in July 1994

2. CONTENT
• Short profile of the company.
• Marketing Strategy of AMAZON that made the company’s success and
• 7 P’s of marketing mix.

3. Short Profile of the company
• Amazon.com began as a bookstore, and has become a store for
almost all products.
• One of the leading e-commerce platform.
• An American multinational technology company based in Seattle,
Washington.

4. Amazon’s marketing strategy leads
to success
• The AI (Artificial Intelligence) technique,
• Advertising more and more on social networking sites like;
FACEBOOK.
• They started paying more for advertisements such as;
advertisement pop-ups while using any app on an online
mode.
• Reach through mails,
• Started providing widest range of products and
• Feedback of customers.

5. PRODUCT
• Amazon’s website i.e. online shopping for almost all products.
• Devices provided by amazon (electronic): Fire stick, kindle.
• Amazon web Services (Entertainment service like: Amazon Prime)
started in the year 2002.

6. PRICE
• It provides reasonable price for almost
all of the products.
• Amazon also provides different prices
for same products provided by
different retailers and wholesalers.
• Amazon prime provides a one day and
free delivery for there subscribers.
• Provides occasional sale at a good
percentage discount.
PRICE CHANGES

7. PLACE
(GLOBALY PRESENT)
• Amazon didn’t have any store physically at the
beginning so they started to work on an online mode
by providing books to students and interested users.
• At the beginning “Jeff Bezos” and his wife started
Amazon as an online book store.
• In 2002, Amazon launched Amazon Web Services.
• Amazon now operates seven different kinds of
physical stores.

8. PROMOTION
• Amazon focus on marketing and
advertising a lot through print media.
• Digital advertisement (social media in
a wide range).
• Charity and donations.

9. PEOPLE
• Basically amazon works for the people with
the people.
Sales team, managerial and non-
managerial employees.
• It focuses on the marketing strategy
majorly to satisfy the customers/peoples
needs by collecting there information.
• Businessman can work voluntarily for
amazon to diversify and explore there
business, as same work from home is also
an option nowadays.

10. PROCESS
• As we all know amazon focuses mainly on
the online trading so this is the process been
followed by the company basically to
purchase the product:
a) Recognizing the customers,
b) Opting for different options for
dispatching, shipping, delivery PIN code
as well address options,
c) Selection of payment mode and
d) Placing the order

11. PHYSICAL EVIDENCE
• Physical evidence here refers to that the
goods and services being provided by the
company is physically available such as:
books sold by amazon and services provided
by them in form of entertainment.
• Receipts, packaging, tracking information
and invoice or PDFs .

12. Best customer service