8. In conclusion… NME is a very successful magazine that caters to a wide variety of music tastes. My chosen artist Benjamin Francis Leftwich would fit very well into the ideology of this institution as he has an original style to his music which NME quite clearly prides itself in promoting to their readers as they like to be responsible for discovering the ‘new big act’. The readership target audience of NME is the same as that of my artist so his listeners are likely to buy NME so this is the institution that is most likely to promote my artists music.