1. Travel Industry:
Leading innovation on eCommerce
Pablo de Porcioles – Group Director Business Development
Mercè Garcia – Group Director Mobile

2. 2
Agenda
1.About ODIGEO
2.Actual Mobile Ecosystem
3.Present and future at ODIGEO
mobile
4.“Mobile First” or multichannel

3. 3
1. About ODIGEO

4. 4

5. 5
Who are we?

6. 6
A diversified Group

7. 7
Our international presence

8. 8
ODIGEO – THE LARGEST FLIGHT SPECIALIST OTA IN
EUROPE
SOURCE: PhocusWright
NOTE: Excluding supplier websites and offline travel services providers (both flght and non-flight)
2011 Gross bookings (€ in Billions)
2011 Gross bookings (€ in Billions)
ODIGEO – THE LARGEST FLIGHT SPECIALIST OTA IN
EUROPE
ODIGEO – A GLOBAL LEADER IN THE OTA SECTOR
ODIGEO: Global Leader

9. 9

10. 10
2. Actual Mobile Ecosystem

11. 11

12. 12
Source: Google

13. 13
eCommerce mobile sales in UK
Source: Google

14. 14

15. 15

16. 16
Source: Google

17. 17
Global travel – related spend is $3,436B
Source: USTravel.org, WTTC 2010, IATA 2010

18. 18
Online Travel Is Not Yet What It Could Be
Flights
Lodging
Cars
Food
Transit
Activities
Retail
Global Travel Related Spend
Source: USTravel.org, WTTC 2010, IATA 2010, PhocusWright 2012
Flights
Lodging
Cars
Food
Transit
Activities
Retail
Travel Related Online Spend

19. 19
Travel Spending in 2 – 5 years

20. 20
3 in 4
active travellers use
a mobile device
while on the move
45%
own a mobile
device that allows
them to browse the
internet
4/5
Say they are likely
to explore, shop,
and book travel
activities via
mobile
17%
have researched a
trip on a mobile app
or mobile web
12%
have downloaded a
mobile travel app
3%
have booked their
trip on a mobile
1 in 5
Expedia bookings
are made on a
mobile
17%
of Kayak‘s queries
are mobile
(vs 2% of Kayak‘s
revenues)
The mobile revolution is real/ The mobile tecnology has entered the
online travel sector

21. 21
Mobile devices provide a wide range of opportunities for ODIGEO

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supermercados virtuales de Corea en el metro

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Supermecados virtuales metro en Barcelona

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3. Present and future at ODIGEO mobile

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ODIGEO wants to become the #1

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ODIGEO Mobile share vs desktop

29. 29
M-Commerce
Book a trip with your mobile device.
Permanent service during the trip
Personalized service to the user,
anytime, anywhere.
e-Commerce
Book a trip with your Desktop PC site.
From a Online Travel Agency to a Mobile Travel Companion

30. 30
Our user is the
center of our
strategy
If we want to become a Mobile
Travel Companion we need to
provide our services following the user
needs during all steps of the User
Journey.
The User Journey

31. 31
The Online Travel Ecosystem

32. 32
Decisions to implement our mobile strategy

33. 33
5. “Mobile First” or multichannel
Agenda

34. 34

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Improvement and development of all our platforms

36. 36
The user is multichannel and interact from different devices during
daylight hours
Source: Comscore

37. 37
Source: Google

38. 38
Source: Google

39. 39
2013 Digital user

40. 40
Our current solutions for mobile web

41. 41
Our current solutions for Android, Windows Phone and iOS

42. 42
 Search, Select and Book flights
 Search history
 SMS Flight notification service
 Baggage claim belt
 Personal area (meals, passengers).
 Social integrations
 Weather information
Applications and funcionalties

43. 43
Search Results
Confirmation Home My Trips Weather My Info
Flight Details PassengersFilter Results
Applications and funcionalties

44. 44
Marketing tools to use in the promotion

45. 45
ODIGEO core activity Cooperation or investment
Developing core solutions, while partnering with other companies

46. 46
What’s the next?

47. 47
http://www.youtube.com/watch?v=kDVPWANwny0

48. 48
GRACIA
S
Pablo de Porcioles
Group Director, Business Development
Pablo.Porcioles@odigeo.com
@PdP_bcn
Mercè Garcia
Group Director, Mobile
Merce.Garcia@odigeo.com