[POMP FORUM 2015]VSE NA ENEM MESTU, Pall Andre Schwital
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O tem, kako sta popolnost vsebin in pripovedovanje zgodbe ključnega pomena za maksimalen uspeh vseh vodilnih komunikacijskih in marketinških strategij. Odnos med agencijo in stranko bo razložen s študijo primera vodilnega dobavitelja gradbenih materialov Saint-Gobaina.
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[POMP FORUM 2015]VSE NA ENEM MESTU, Pall Andre Schwital
- 1. BCONTENT IS BURNING HOT!
- 2. HOLISTIC APPROACH INSIGHT BRAND STRATEGY USP POSITIONING CORPORATE IDENTITY CONCEPT DEVELOPMENT COMMUNICATION STRATEGY CONTENT MARKETING COMMUNICATION - PR SEO EFFECT MEASUREMENT INNOVATION
- 4. THE INTEREST IN INTERIOR DESIGN HAS NEVER BEEN BIGGER!
- 5. YET, THE SIZE OF THE FLOOR CATEGORY HAS BEEN STABILE FOR YEARS The price to the stores has decreased with 1,5% from 2011 to 2013 - 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 4.000.000 4.500.000 5.000.000 2009 2010 2011 2012 2013 1 2 3 4 ■ Accumulated (YTD)
- 6. WE HAVE NOT BEEN SUCCESSFUL IN CREATING GROWTH IN TERMS OF VOLUME › That is, getting the consumer to change floor more often › The average is every 7th year › This has been the trend for years
- 7. WE HAVE NOT BEEN SUCCESSFUL IN CREATING GROWTH IN TERMS OF VALUE Oak Coral
- 8. AND WE HAVE NOT BEEN SUCCESSFUL IN TAKING OUT THE FULL POTENTIAL OF THE PREMIUM TREND: WE HAVE BEEN TOO FOCUSED ON “THE BREAD-AND-BUTTER”. OAK ANOMOSO LONGSTRIP
- 9. WE NEED TO MAKE FLOORS MORE IMPORTANT IN THE MIND OF THE CONSUMER! › So that they: › Spend more when buying a new floor! (Increase value) › Change floor more often! (Increase volume)
- 10. THE MOST IMPORTANT ASPECTS THEY CONSIDER WHEN BUYING A FLOOR IS: “WHAT IS MY STYLE?” “WHAT SUITS MY STYLE?” Modern Minimalistic Retro Retro Maverick Contemporary Cottage Classic Country Chic Medieval Industrial Zen Art deco Moroccan Hightech Southwest Rococo ???
- 11. FIRE IDÉER
- 12. BOEN
- 13. FIRE IDÉER PERFORMANCE MARKETING SHIT IN = SHIT OUT
- 14. FIRE IDÉER CLEVER CONTENT CLEVER BRAND STRATEGY CLEVER COMMUNICATON STRATEGY
- 15. PERFORMANCE MARKETING CLEVER CONTENT SEO CLEVER BRAND STRATEGY CLEVER COMMUNICATON STRATEGY
- 17. THE HISTORY
- 18. LOCAL NEEDS
- 19. FIRE IDÉER LOOK TO NORWAYIDÉERTHE MAKEOVER
- 20. SWEDEN FINLAND NORWAY DENMARK AGENCY 1: PR AGENCY 2: Communication AGENCY 3: Brand Strategy Corporate Design Content Marketing AGENCY 4: Digital LOOK TO NORWAYIDÉER
- 21. THE ONE STOP SHOP SWEDEN FINLAND NORWAY DENMARK THE ONE STOP SHOP: Brand strategy Corporate Design Content Marketing Communication PR Digital
- 22. TODAY: Number One in Communication and Marketing 1 2 3 AND IT WORKS!
- 24. FIRE IDÉER
- 27. FIRE IDÉER
- 28. FIRE IDÉER WEB
- 29. FIRE IDÉER WEB
- 30. FIRE IDÉER BLOG
- 32. FIRE IDÉER
- 33. WEB BANNERS
- 34. FIRE IDÉER BANNERS IN AIRPORTS
- 35. FIRE IDÉER COMMERCIALS IN THE AIRPORT EXPRESS TRAIN
- 36. FIRE IDÉER PR
- 37. ADS
- 38. FIRE IDÉER SO, DID IT WORK?
- 39. FIRE IDÉER WHAT DO YOU THINK?
- 40. FIRE IDÉER BRAND REPUTATION 0 10 20 30 40 50 60 70 80 90 100 Competitor 5 Competitor 4 Competitor 3 Competitor 2 Competitor 1 GLAVA Marine/Offshore
- 41. FIRE IDÉER PREFERRED SUPPLIER - BEFORE 0 10 20 30 40 50 60 70 80 90 100 Competitor 5 Competitor 4 Competitor 3 Competitor 2 Competitor 1 GLAVA Marine/Offshore
- 42. FIRE IDÉER PREFERRED SUPPLIER - TODAY 0 10 20 30 40 50 60 70 80 90 100 Competitor 5 Competitor 4 Competitor 3 Competitor 2 Competitor 1 GLAVA Marine/Offshore
- 43. CLEVER CONTENT CREATES INTEREST, TRAFFIC, BRAND KNOWLEDGE AND INCREASED SALES! BEFORE purchase UNDER purchase AFTER purchase
- 44. INSIGHT STRATEGY IDENTITY COMMUNICATION INNOVATION Thank you!