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Local Media = Mobile Media:
Future Outlook & Key Trends
Deutsche Post Digital Media Day 2009
Bonn, 11.03.2009




                                       © 2009 Ahead of Time GmbH
MOCOM2020
MOCOM2020
Project Concept




                          © 2008 Ahead of Time GmbH
                   Page
   Ahead of Time
You can only
 create what
you can imagine.


               © 2008 Ahead of Time GmbH
MOCOM2020
MOCOM2020
   wants to
            imagine
the next 10 years
       together with You.

                            © 2008 Ahead of Time GmbH
MOCOM2020
MOCOM 2020 is a non-profit
open think tank for
mobile media worldwide.




                        © 2008 Ahead of Time GmbH
MOCOM2020
The Global Network
Collaboration & Communication




                                © 2008 Ahead of Time GmbH
MOCOM2020
MOCOM2020
Advisory Board

                                    Dr. Charles                 Benjamin
            Rolf Hansen
                                    M. Savage                   Joffe
            Duesseldorf,
                                    Munich,                     Beijing, China
            Germany
                                    Germany
                                                                Entrepreneur and
            CEO and Founder
                                                                Founder Mobile
            of Simyo.               Consultant, Author
                                                                Monday China.
                                    and
                                    MBA Professor.




                                    John Strand
            Kevin Leong                                         Mark
                                    Copenhagen,
            San                                                 Wächter
                                    Denmark
            Francisco,                                          Duesseldorf,
            USA                                                 Germany
                                    Consultant and
                                    Telco Expert
            Entrepreneur and
                                                                Entrepreneur and
            Prof. at Berkeley.
                                                                Founder Mobile
                                                                Monday Germany




                                    Taewoo
            Marco Koeder
                                    Danny Kim                   Michael J.
            Tokyo, Japan
                                    Seoul, South                O‘Farrell
                                    Korea                       Toronto,
            Managing Director and                               Canada
            Author.
                                    #1 Blogger in South
                                    Korea.                      CMO Zameen
                                                                Group, Author of
                                                                „Mobile Internet for
                                                                Dummies“
                                                          © 2008 Ahead of Time GmbH
MOCOM2020
The Information Hub
Crowdsourcing




                      © 2008 Ahead of Time GmbH
MOCOM2020
The Information Hub
Crowdsourcing

                             Google Friend Connect
                  facebook



            twitter


            Flickr


              YouTube


                      RSS


                                        © 2008 Ahead of Time GmbH
MOCOM2020
The Innovation Hot-Spot
Discovering the Unknown




                          Source: Dr. Charles Savage
                             © 2008 Ahead of Time GmbH
MOCOM2020
Cross Innovation Academy
Invitation




                           Source: Dr. Charles Savage
                              © 2008 Ahead of Time GmbH
MOCOM2020
How will the Future of
Mobile Media look like?



                                    © 2008 Ahead of Time GmbH
                          Page 12
  Ahead of Time
Mobile Evolution
How will the future look like?


            Brick Era




1970          1980      1990   2000   2010         2020




                                             © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era


                                                                     Ubiquitous Era




1970          1980           1990         2000              2010                    2020




                                                                              © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era




1970          1980           1990       2000   2010         2020




                                                      © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era


                                                                     Ubiquitous Era




1970          1980           1990         2000              2010                    2020




                                                                              © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era




1970          1980           1990         2000              2010         2020




                                                                   © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era


                                                                     Ubiquitous Era




1970          1980           1990         2000              2010                    2020




                                                                              © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era




1970          1980           1990         2000              2010           2020




                                                                     © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era




1970          1980           1990         2000              2010           2020




                                                                     © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era




1970          1980           1990         2000              2010                   2020




                                                                             © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era




1970          1980           1990         2000              2010                   2020




                                                                             © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era


                                                                     Ubiquitous Era




1970          1980           1990         2000              2010                    2020




                                                                              © 2008 Ahead of Time GmbH
MOCOM2020
Mobile Evolution
How will the future look like?


            Brick Era


                        Candy Bar Era


                                        Feature Phone Era


                                                   Smart Phone Era


                                                                     Touch Era


                                                                     Ubiquitous Era




1970          1980           1990         2000              2010                    2020




                                                                              © 2008 Ahead of Time GmbH
MOCOM2020
MOCOM2020
Future Vision


                          © 2008 Ahead of Time GmbH
                   Page
   Ahead of Time
How will the Future of
Mobile Media look like?



                                    © 2008 Ahead of Time GmbH
                          Page 26
  Ahead of Time
Envisioning
Vision of the Future




                       © 2008 Ahead of Time GmbH
MOCOM2020
The Key Trends
Main Focus




            Economy                Society




                      Technology



                                             © 2008 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
Mobile = Global




                  © 2009 Ahead of Time GmbH
MOCOM2020
Mobile = Global

      The mobile web is the most
      cost-effective way to reach
      HALF THE PLANET.




                                    © 2009 Ahead of Time GmbH
MOCOM2020
Vielen Dank für das Schreiben

              ďakujem Vám za list

                 σας ευχαριστώ για την επιστολή
               Благодарим вас за письмо

            thank you for the letter



                 ขอบคุณสำหรับจดหมาย




                                                            © 2009 Ahead of Time GmbH
MOCOM2020
Multi-Language
                            Vielen Dank für das Schreiben

              ďakujem Vám za list

                 σας ευχαριστώ για την επιστολή
               Благодарим вас за письмо

            thank you for the letter



                 ขอบคุณสำหรับจดหมาย




                                                            © 2009 Ahead of Time GmbH
MOCOM2020
0101010101010101010101010101010101010
            1010101010101010101010101010101010101
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            0101010101010101010101010101010101010
            1010101010101010101010101010101010101
            0101010101010101010101010101010101010
            1010101010101010101010101010101010101
            0101010101010101010101010101010101010
            1010101010101010101010101010101010101



                                               © 2009 Ahead of Time GmbH
MOCOM2020
Digital Wallet
            0101010101010101010101010101010101010
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            0101010101010101010101010101010101010
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                                               © 2009 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
M2M
Machine Intelligence




                 © 2009 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
Living in the
     Smart Cloud




                   © 2009 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
Social Graph




               © 2009 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
Location-based
Social Media




                 © 2009 Ahead of Time GmbH
MOCOM2020
MOCOM2020
Local Media - Example




                        © 2008 Ahead of Time GmbH
   MOCOM2020
US Airways Plane Crash
Mobile Social Networks
INQ - the „facebook phone“




                             © 2008 Ahead of Time GmbH
MOCOM2020
Location-based Social Software
Google Latitude




                                 © 2008 Ahead of Time GmbH
MOCOM2020
Voice to Text
Google Voice




                Google Voice




                               © 2008 Ahead of Time GmbH
MOCOM2020
© 2009 Ahead of Time GmbH
MOCOM2020
www.mocom2020.com

                       Ahead of Time GmbH
                       www.aheadoftime.de

                       ‣ Monty C. M. Metzger
                         CEO and Founder

                         e monty (at) aheadoftime (dot) de
                         t www.twitter.com/montymetzger
                         b http://blog.monty.de




                                           © 2008 Ahead of Time GmbH
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Local Media = Mobile Media: Future Outlook & Key Trends

  • 1. Local Media = Mobile Media: Future Outlook & Key Trends Deutsche Post Digital Media Day 2009 Bonn, 11.03.2009 © 2009 Ahead of Time GmbH MOCOM2020
  • 2. MOCOM2020 Project Concept © 2008 Ahead of Time GmbH Page Ahead of Time
  • 3. You can only create what you can imagine. © 2008 Ahead of Time GmbH MOCOM2020
  • 4. MOCOM2020 wants to imagine the next 10 years together with You. © 2008 Ahead of Time GmbH MOCOM2020
  • 5. MOCOM 2020 is a non-profit open think tank for mobile media worldwide. © 2008 Ahead of Time GmbH MOCOM2020
  • 6. The Global Network Collaboration & Communication © 2008 Ahead of Time GmbH MOCOM2020
  • 7. MOCOM2020 Advisory Board Dr. Charles Benjamin Rolf Hansen M. Savage Joffe Duesseldorf, Munich, Beijing, China Germany Germany Entrepreneur and CEO and Founder Founder Mobile of Simyo. Consultant, Author Monday China. and MBA Professor. John Strand Kevin Leong Mark Copenhagen, San Wächter Denmark Francisco, Duesseldorf, USA Germany Consultant and Telco Expert Entrepreneur and Entrepreneur and Prof. at Berkeley. Founder Mobile Monday Germany Taewoo Marco Koeder Danny Kim Michael J. Tokyo, Japan Seoul, South O‘Farrell Korea Toronto, Managing Director and Canada Author. #1 Blogger in South Korea. CMO Zameen Group, Author of „Mobile Internet for Dummies“ © 2008 Ahead of Time GmbH MOCOM2020
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  • 11. Cross Innovation Academy Invitation Source: Dr. Charles Savage © 2008 Ahead of Time GmbH MOCOM2020
  • 12. How will the Future of Mobile Media look like? © 2008 Ahead of Time GmbH Page 12 Ahead of Time
  • 13. Mobile Evolution How will the future look like? Brick Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 14. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era Ubiquitous Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 15. Mobile Evolution How will the future look like? Brick Era Candy Bar Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 16. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era Ubiquitous Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 17. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 18. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era Ubiquitous Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 19. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 20. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 21. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 22. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 23. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era Ubiquitous Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 24. Mobile Evolution How will the future look like? Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era Ubiquitous Era 1970 1980 1990 2000 2010 2020 © 2008 Ahead of Time GmbH MOCOM2020
  • 25. MOCOM2020 Future Vision © 2008 Ahead of Time GmbH Page Ahead of Time
  • 26. How will the Future of Mobile Media look like? © 2008 Ahead of Time GmbH Page 26 Ahead of Time
  • 27. Envisioning Vision of the Future © 2008 Ahead of Time GmbH MOCOM2020
  • 28. The Key Trends Main Focus Economy Society Technology © 2008 Ahead of Time GmbH MOCOM2020
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  • 30. Mobile = Global © 2009 Ahead of Time GmbH MOCOM2020
  • 31. Mobile = Global The mobile web is the most cost-effective way to reach HALF THE PLANET. © 2009 Ahead of Time GmbH MOCOM2020
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  • 50. www.mocom2020.com Ahead of Time GmbH www.aheadoftime.de ‣ Monty C. M. Metzger CEO and Founder e monty (at) aheadoftime (dot) de t www.twitter.com/montymetzger b http://blog.monty.de © 2008 Ahead of Time GmbH Page Ahead of Time