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Rebekah Radice Vincenzo Landino
@RebekahRadice @vincenzolandino
Amy Schmittauer
@schmittastic
WITHFACEBOOKLIVE,
connectwithYOUR
AUDIENCEwithTHE
PUSHOFABUTTON.
WhyFacebookLiveVideoIsaMustforYourBusiness
• People spend 3x longer
watching Live video
• People post 75% more
video to Fa...
sharewhat'shappeninginyourindustry1
•Share important
and newsworthy
facts
•Share interesting
updates or industry
trends
•Tell your story
•Become a resource
So...
TeaseNewProducts2
Give your fans
a sneak peek
of a product
or service
you’re about
to release.
Share unique
ways to use
your product.
Build hype!
Announce
special events
or new
products -
give viewers
a sneak peek!
Ask your
viewers
questions -
acknowledge
them!
ShareQuickTips3
Talk about a
useful tip your
followers can use.
It should be
practical and
actionable.
Make these
short, bite-
sized, and
easy to
implement.
Source: https://www.facebook.com/lewishowes
Create
something
that’s short,
easy to
share and
embed.
Source: https://www.facebook.com/postplanner
Giveabehindthescenes
lookatyourbusiness
4
Your audience
loves to go
behind the
scenes.
Share what
might be
typically “off
limits.”
Show how the
team works,
plays, and
interacts with
each other and
the community.
Source: https://www.facebook.com/adobespa...
PromoteYourUpcomingEvent5
Build up
audience
anticipation
through a
countdown to
your Facebook
Live event.
Start
promoting
the event a
few days
before it
starts.
Streamliveevents6
If you’re at a
conference, a
concert, or
live event -
share a
glimpse into
your world.
Source: https://www.facebook.com/pe...
● Be clear in your
description
● Tell viewers what
to expect
● Don’t forget to
engage with the
audience while
you’re Live
...
AnswerFAQs7
Answer common questions your fans
and customers ask all the time.
Source: https://www.facebook.com/epicaprille /
ALWAYS -
end your
broadcast
with a CTA.
Hostinterviews8
Create an
interview
series to
discuss hot
topics and
invite
industry
experts.
YOUR BONUS!
Download our
step by step
guide to
increasing
Facebook
organic reach
by 193%! bitly.com/PPOrganic
8 Ways You Need to Be Using Facebook Live For Your Business
8 Ways You Need to Be Using Facebook Live For Your Business
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8 Ways You Need to Be Using Facebook Live For Your Business

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Facebook Live let's you broadcast in real-time. No more creating fancy videos. Or hours spent editing for that perfect look and feel.

With Facebook Live, you can connect with your audience at the touch of a button.

And in this Webinar replay, we're sharing 8 ways to use it to grow your business!

https://www.youtube.com/watch?v=03n2UKSL2P0
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Publié dans : Médias sociaux
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8 Ways You Need to Be Using Facebook Live For Your Business

  1. 1. Rebekah Radice Vincenzo Landino @RebekahRadice @vincenzolandino Amy Schmittauer @schmittastic
  2. 2. WITHFACEBOOKLIVE, connectwithYOUR AUDIENCEwithTHE PUSHOFABUTTON.
  3. 3. WhyFacebookLiveVideoIsaMustforYourBusiness • People spend 3x longer watching Live video • People post 75% more video to Facebook than they did 1 year ago • The number of videos showing up in people’s news feeds has increased by 360% since 2015
  4. 4. sharewhat'shappeninginyourindustry1
  5. 5. •Share important and newsworthy facts •Share interesting updates or industry trends •Tell your story •Become a resource Source: https://www.facebook.com/aftermarq
  6. 6. TeaseNewProducts2
  7. 7. Give your fans a sneak peek of a product or service you’re about to release.
  8. 8. Share unique ways to use your product. Build hype!
  9. 9. Announce special events or new products - give viewers a sneak peek!
  10. 10. Ask your viewers questions - acknowledge them!
  11. 11. ShareQuickTips3
  12. 12. Talk about a useful tip your followers can use. It should be practical and actionable.
  13. 13. Make these short, bite- sized, and easy to implement. Source: https://www.facebook.com/lewishowes
  14. 14. Create something that’s short, easy to share and embed. Source: https://www.facebook.com/postplanner
  15. 15. Giveabehindthescenes lookatyourbusiness 4
  16. 16. Your audience loves to go behind the scenes. Share what might be typically “off limits.”
  17. 17. Show how the team works, plays, and interacts with each other and the community. Source: https://www.facebook.com/adobespark
  18. 18. PromoteYourUpcomingEvent5
  19. 19. Build up audience anticipation through a countdown to your Facebook Live event.
  20. 20. Start promoting the event a few days before it starts.
  21. 21. Streamliveevents6
  22. 22. If you’re at a conference, a concert, or live event - share a glimpse into your world. Source: https://www.facebook.com/pegfitzpatrick.author/
  23. 23. ● Be clear in your description ● Tell viewers what to expect ● Don’t forget to engage with the audience while you’re Live ● Keep an eye on comments - answer live
  24. 24. AnswerFAQs7
  25. 25. Answer common questions your fans and customers ask all the time. Source: https://www.facebook.com/epicaprille /
  26. 26. ALWAYS - end your broadcast with a CTA.
  27. 27. Hostinterviews8
  28. 28. Create an interview series to discuss hot topics and invite industry experts.
  29. 29. YOUR BONUS! Download our step by step guide to increasing Facebook organic reach by 193%! bitly.com/PPOrganic

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