How do you become a social media superstar? Do you need special powers to be one? Is there a path to follow? We asked Peg Fitzpatrick, social media sharpshooter and co-author of "The Art of Social Media" with Guy Kawasaki, to take the hot seat in this week's edition of #ViralChat. Peg helped grow Kawasaki's social media presence to over 10 million followers. If anyone knows how to master the art of becoming a social media superstar, it's Peg Fitzpatrick.

1. VIRALCHAT#VIRALCHAT
WITHHOST
@POSTPLANNER
ANDSPECIALGUESTPEGFITZPATRICK
@PEGFITZPATRICK
THURSDAY,MAY14,2015
THE ART OF BECOMING
SUPERSTAR
A SOCIAL MEDIA
HOWCANWEALLMASTERTHEARTOF
SOCIALMEDIAANDBECOMEASUPERSTAR?
HOWCANWEBEENTERTAININGAND
INFORMATIVEONSOCIALMEDIA?
WHATISTHEBESTTYPEOFCONTENTTO
SHAREONSOCIALMEDIA?
WHATISYOURBESTTIPTOBETIMEEFFICIENT
WITHSOCIALMEDIAIFWEHAVEABUSY
SCHEDULE?
HOWDOYOUSELLVIASOCIALMEDIA
WITHOUTCOMINGACROSSOVERLY
PROMOTIONAL?
It takes a long time to master social media and it changes all the time.
I think you should let your natural humor shine through. Be your funny self
and at least one person will laugh.
I love sharing graphics and photos on social media. I’m working on getting
better at video.
To be time efficient, do your content curation in chunks. This gives you
more time to converse and have fun.
You have to mix in your product/services into all your other valuable
content. Help first, selling happens after.
By actively engaging, building relationships, adding value to the lives of
others, and HAVING FUN!!
Sharing personal stuff on social media can be really entertaining
I personally use @postplanner to schedule and @flipboard to read all my
news to help me save time
Instead of selling on social media, you must SHOW THEM. Show them how
it’s used, worn, the results etc.
If possible, post during commuting hours/when first entering or about to
leave work -when most ppl seem to check their feeds
As a blogger I don’t sell, I try to borrow time for people to read my stuff!
Personal, pertinent and engaging. This brings value and that is what
captures attention.
Video brings a level of authenticity by showing a face & voice of your
brand – literally
Write/share for yourself first, audience 2nd. People are more likely to enjoy
things that you are passionate about.
Find our voice, our audience, and engage thru the medium popular with
those we are trying to reach – never stop learning!
Peg Fitzpatrick #viralchat
Peg Fitzpatrick #viralchat
Peg Fitzpatrick #viralchat
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