Nobody has made more of an impact in social media than this guy! In fact, he wrote the book on social media. And it feels as if he's everywhere. Just take a look at these numbers! His social media platforms have earned more than 10 million followers (combined) He has written and published more than a dozen books He was Apple's first chief evangelist The list goes on -- this guy is incredible. Who are we talking about? The one, the only, the legendary.... Guy Kawasaki! Guy was this week's guest on #ViralChat, Post Planner's weekly tweetup -- where we invite superstars like Kim Garst, Peg Fitzpatrick and Guy Kawasaki to chat with us (and you) for a fast paced hour of awesomeness. The aim is to connect with others, get to know these experts, and dig deep for insider tips to help us all learn and grow. This week we saw over 1380 tweets from 263 contributors.WOW! That's a lot of tweets! On top of that, #ViralChat reached over 5.7 million people and received 157 million impressions. We hit the Twitter list of Top Trends shortly after take-off and stuck around for almost an hour after. So what did we want to learn from Guy Kawasaki? - How he manages over 10 million followers - What it takes for a business to build a legion of raving fans - What businesses can do to cut through the clutter on social media Here's a summary of the conversation -- we've also prepared an Infographic you can print and share.

1. VIRALCHAT#VIRALCHAT
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ANDSPECIALGUESTGUYKAWASAKI
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THURSDAY,MAY21,2015
HOWTOUSESOCIALMEDIATO
AMPLIFYYOURBRANDMESSAGE
YOUMANAGEOVER10MILLIONFOLLOWERS,
WHATCANBUSINESSESLEARNANDAPPLYTO
GROWINGTHEIROWNFOLLOWING?
YOUCOINEDTHETERM“BRANDEVANGELIST.”
WHATDOESITTAKEFORABUSINESSTO
BUILDALEGIONOFRAVINGFANS?
WHATAREYOURTOPSUGGESTIONSFORA
BUSINESSSTRUGGLINGTOCUTTHROUGHTHE
CLUTTERONSOCIALMEDIA?
WHYAREVISUALSSOIMPORTANTWITHIN
SOCIALMEDIAANDHOWCANBUSINESSESUSE
THEMEFFECTIVELY?
WHOAREAFEWGREATBRANDSSTANDING
OUTONSOCIALMEDIATODAYANDWHAT
MAKESTHEMSPECIAL?
IFBUSINESSESONLYHAVEASMALLTEAM
ANDLIMITEDTIME,WHERESHOULDTHEY
FOCUSTIME/ENERGYONSOCIALMEDIA?
The most important lessons are:
1. Social media = marketing (for most businesses)
2. You need to add value
3. By adding value, you earn the right to use social media as a marketing
platform
4. What matters is what people want to hear, not what you want to say
What it takes to build a legion of raving fans is a great product or service.
That’s 90% of the challenge.
RT @PamMoore @GuyKawasaki: @AskAaronLee By adding value, you earn
the right to use social media as a marketing platform” <~Amen!
Post good shit.
Rinse and repeat. RT @GuyKawasaki @RebekahRadice Repeating tweets is
like flossing--at least once a day
Conversely, you can have the best product/service ever, but w/o great
marketing - it’s nothing.
Every post needs a graphic or a video. Every one! Ask yourself, “Will
people reshare what I just posted?”
Cadbury. VirginAmerica. Comcast. MercedesBenz do good jobs: Attentive.
Interesting posts. Resolve customer issues... But no brand pushes the edge
as hard as it could.
[Spend time on] Facebook -- using geo-targeting and dark posts. As a
marketing platform, if I used only 1, it would be Facebook. I can only talk
about my experience and Facebook alone drives about 65% of the traffic
to my site. IMHO, promoted Facebook posts are very effective per dollar.
Your brand can’t be everywhere and be effective, engage where you can
to get the biggest reach.
Pictures and Visuals are worth > 140 characters.
Many confuse selling with marketing. Social media’s strength is marketing
- creating a desire for a brand thru content. @brainwavemedia I am a
nobody, I haven’t been on TV, jettsetting to speak at conferences, or best-
selling books, but I have an audience.
You can’t say it any clearer or simpler. Spot on.
In social media you have to have an outer body experience and ask. Would
I want to see this? If not? Don’t post it.
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Pan Moore #viralchat
Guy Kawasaki #viralchat
Rebekah Radice #viralchat
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Carlos Gil #viralchat
Cara Ruccolo #viralchat
Vincent Wong #viralchat
Ross Quintana #viralchat
Robert DeVore #viralchat
Daniel Aipa #viralchat
#VIRALCHATBYTHENUMBERS
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www.postplanner.com twitter.com/viralchat
@VIRALCHAT