1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms. 2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs. 3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.