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Select
a current product with which you are familiar, and pitch a new
Integrated Marketing Communication plan (IMC) to your client.
Create
a Microsoft PowerPoint presentation of 8-10 slides that includes
the following components:
Identify any considerations you will need to employ to build
and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product featuring
your new strategy (Youtube TM, video, or power point
storyboard is acceptable).
The topic you can write about is walmart or clothing or shoes
Something familiar
Must be done and submitted in 3 hrs

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  • 1. Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable). The topic you can write about is walmart or clothing or shoes Something familiar Must be done and submitted in 3 hrs