The document discusses the growth of internet users in Vietnam from 2007 to 2011. Some key points: - The number of internet users in Vietnam grew from 17.7 million in 2007 to 30.8 million in 2011, with penetration rates increasing from 21% to 35% over that period. - By 2011, the largest percentages of internet users were in the 15-19, 20-24, and 25-29 age groups, comprising over 50% of total users. - 57% of TV viewers in Vietnam use the internet simultaneously while watching TV. 80% of internet users search online using search engines. - Facebook has over 3.8 million users in Vietnam, a 25.5% increase in the

4. Ad Social
Network Network
Viral Content
Marketing
Email Search
Marketing Engine
& SMS
WHY DIGITAL

5. Vietnam Internet User
35 40%
35%
30 35%
31%
Keep
30%
25 growing year
26%
by year
24% 25%
20 21%
20%
15
15%
10 17.7 20.8 22.5 26.8 30.8
10%
5 5%
0 0%
2007 2008 2009 2010 2011
User (Million) Penetration
By Cimingo VN

6. Vietnam Internet User
Vietnam Internet User
91%
89%
84%
78%
74%
65%
61% 62%
58%
56% 56%
52% 51%
46%
36%
32%
24%
20%
TOTAL 15-19 20-24 25-29 30-34 35-39 40-50 MEN WOMEN
2011 2012
By Cimingo VN

7. Vietnam Internet User
TV
57%
of TV viewers
use the Web WEB
simultaneously
By Cimingo VN

8. Vietnam Internet User
80% of
Vietnam
Internet Users
Use Search
Engines
By Cimingo VN

9. Vietnam Online Activities
Target
audience
By Cimingo VN

10. Vietnam Facebook/Zingme User
Age
30% 18-24
25-34
50%
Facebook 15-17
35-44
Users
45-54
12% 55+
7%
1%
With 3,8M+
users, increased more
than 25,5% in the
Target Audience in
age 18-34 is 82% of
total Vietnam facebook
last 6 months
users.
By Cimingo VN

11. Vietnam Forum User
The Oldest
network sites
in Vietnam

13. Website Development
Sitemap
SEO
Concept Idea Design Code Data Management
SEM
Content

19. Digital Campaign
Brief
Research
Social Media
Management ORM KPI
Creative
Planning
Process of Digital Campaign

20. Power Analytics
Consumer Insights
What do your customers like, love, hate?
When & Where are they talking?
We help you to answer all of these questions
Competitive Intelligence
You can compare and stay ahead of the competition.
Online Reputation Management
It helps you to detect early any potential online crisis by
monitoring your brand names, CEO, Board of Directors and other
VIPs.
Key Influencers
You can find online opinions that matter most.
Feedback System for Offline Marketing
You can gauge the reaction of your latest TV ad or print Ad: how ads are perceived;
Performance
what clicks, what doesn't.

21. Social Media
The largest social network in the
world
Facebook
A pinboard-style
photo sharing social
network Pinterest Zingme The biggest
social network in
Social VietNam
Media
A Vietnamese Social
Network from VTC
Go Twitter
Tamtay An online social networking
One of Vietnamese earliest service and microblogging
social networks service

22. Social Media – Content
Content Strategy Storyline Development Content creating
& Management
Contest &
Article Application
& News Social
Content Video &
Music
Product
Information

23. Social Media - Facebook
Fanpage Event
Ads Application
Facebook

24. Social Loop

29. Viral Marketing
PR
Social
Contest & Networks
Application
Article &
News Social
Content Video
&
Music Forumseeding
Product
Information
Video
sharing sites
Plan & Production ORM Evaluation

31. Ad Network
1,000+ Your Multiple
websites ad countries
One stop Ad Network Platform
Right Audience - Right Environment

32. Power’s Ad Network (Vietnam)
 100+ high quality sites
*Content Channels
 8 Local Content Channels*  Youth
 554 million page views  Business
 Lifestyle & Enter
 19.5 million unique users  Sports
 Technology
 News & info
 Media and creative optimization available throughout campaign
 Gaming
 Free ad serving and weekly reporting
 Premium (customized) Channels, Demographic Optimization, and
Performance (Pay Per Click) available upon request.

33. Power’s Ad Network (Vietnam)
CPM CPM CPM
CPM CPM CPM
CPM CPM CPM
Available for CPC

35. Search Engine
Takes a while to see return on investment
but it does prove its value to patient
business owner as once its done
successfully, it generates long term values
SEO
Search advertising PPC can be quickly
started and bring immediate result
with highly measurable ROI.
However, it follows “you pay, you go”
Focus on Keywords model.
with 2 kinds :
CPC and CPM
Google
Adwords SEM

36. SEO for nhakhaodaiviet with keyword “nha khoa”

37. SEO for nhakhaodaiviet with keyword “nha khoa viet nam”

38. SEO for vie.vn with keyword “tong dai”

39. SEO for vie.vn with keyword “goi y ta”