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Making Engagement Matter at BT
Putting engagement at the heart of your business agenda




Cathy Brown, Engage For Success
Who we are: BT has a diverse workforce of 130,670
  employees in 170 countries


                                                              UK
                                                             88,200            Russia/
                                                                                CEE
                                      North                       Western       400

                                     America                      Europe
                                      4,300                       10,300
                                                                             Middle
                                                                            East and
                                                                             Africa      Asia Pac
                                                                              200
                                                                                          26,500
                                                  Latin
                                                 America
                                                  770

Operates in
170 countries
96,000 BT
employees                              BT organisation
                                       BT Retail *
130,670 with                           BT Wholesale
contractors                            BT Global Services *
                                       BT Operate *
2009/10                                BT Design and Innovate*
revenues:                              Openreach
£20.9 billion
  © British Telecommunications plc
                                       * Global operations
The Journey: Getting our engagement agenda
established


                                                                                                              Embed in
                                                                                                           everything you do   8

                                                                                            Emphasise achievement        7

                                                                                     Educate and support
                                                                                      key stakeholders       6

                                                                    Remove the barriers      5


                                                       Set clear expectations    4


                                              Learn from people
                                               who are engaged       3


                                   Listen to people      2


                  Common approach                1




© British Telecommunications plc
Listen to people

Every manager with a team of 50+ gets engagement feedback every 3 months
50,000 people tell us what it feels like to work at BT
                                                        Set clear direction, priorities and
 “You said….We did”                                     build plans
 Recognise and celebrate
 achievements                                    Plan


                                                                                Involve people in
                                                                                developing these
                                      Update                       Do           plans




                                                                       Check in with them often to
                                                                       ask how things are going.
Adapt and improve the                      Act          Check
plans based on the
teams feedback

   © British Telecommunications plc
Set clear expectations
                                   •People manager training
Engagement is a key part of every manager’s job standard
                         •Common standards
                                   •Engagement a key criteria in performance and development
                                   •Engagement Toolkit




© British Telecommunications plc
Remove the barriers

And help people stay fit and well to build resilience




© British Telecommunications plc
Educate and support
  key stakeholders

Quarterly conversations with people about our business priorities

•       Stories , roadmaps, conversations
•       Focus on the future
•       Difference is You theme linked to values
•       Olympic athletes inspiring people with positive
        thinking and performance tips
•       Connect people to strategy
•       Celebrate achievement
•       Key role for people managers
•       Emphasise desired behaviours
•       Manager toolkits, podcasts




© British Telecommunications
plc
                                   7
Emphasise achievement

Our Olympic involvement is building pride
BT’s ambition is to extend the London 2012 legacy by inspiring and supporting people to change
  the way they live, learn, work, do business and travel to create a more sustainable society.




     © British Telecommunications
     plc
                                          8
Embed in everything you do

  BT people are volunteering to help local communities




               Communication Triathlon
                                                                Coaching for Life




    © British Telecommunications
    plc
  Cleaning River Banks around the Olympic9Park   Over 1200 BT people have volunteered
Questions?


             10

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Cathy Brown - Making Engagement Matter at BT - PPMA Seminar April 2012

  • 1. Making Engagement Matter at BT Putting engagement at the heart of your business agenda Cathy Brown, Engage For Success
  • 2. Who we are: BT has a diverse workforce of 130,670 employees in 170 countries UK 88,200 Russia/ CEE North Western 400 America Europe 4,300 10,300 Middle East and Africa Asia Pac 200 26,500 Latin America 770 Operates in 170 countries 96,000 BT employees BT organisation BT Retail * 130,670 with BT Wholesale contractors BT Global Services * BT Operate * 2009/10 BT Design and Innovate* revenues: Openreach £20.9 billion © British Telecommunications plc * Global operations
  • 3. The Journey: Getting our engagement agenda established Embed in everything you do 8 Emphasise achievement 7 Educate and support key stakeholders 6 Remove the barriers 5 Set clear expectations 4 Learn from people who are engaged 3 Listen to people 2 Common approach 1 © British Telecommunications plc
  • 4. Listen to people Every manager with a team of 50+ gets engagement feedback every 3 months 50,000 people tell us what it feels like to work at BT Set clear direction, priorities and “You said….We did” build plans Recognise and celebrate achievements Plan Involve people in developing these Update Do plans Check in with them often to ask how things are going. Adapt and improve the Act Check plans based on the teams feedback © British Telecommunications plc
  • 5. Set clear expectations •People manager training Engagement is a key part of every manager’s job standard •Common standards •Engagement a key criteria in performance and development •Engagement Toolkit © British Telecommunications plc
  • 6. Remove the barriers And help people stay fit and well to build resilience © British Telecommunications plc
  • 7. Educate and support key stakeholders Quarterly conversations with people about our business priorities • Stories , roadmaps, conversations • Focus on the future • Difference is You theme linked to values • Olympic athletes inspiring people with positive thinking and performance tips • Connect people to strategy • Celebrate achievement • Key role for people managers • Emphasise desired behaviours • Manager toolkits, podcasts © British Telecommunications plc 7
  • 8. Emphasise achievement Our Olympic involvement is building pride BT’s ambition is to extend the London 2012 legacy by inspiring and supporting people to change the way they live, learn, work, do business and travel to create a more sustainable society. © British Telecommunications plc 8
  • 9. Embed in everything you do BT people are volunteering to help local communities Communication Triathlon Coaching for Life © British Telecommunications plc Cleaning River Banks around the Olympic9Park Over 1200 BT people have volunteered

Notes de l'éditeur

  1. Cardiovascular16,366 registered, average weight loss 2 kg 54% made lifestyle changes during programmeSmoking1,000 participants signed up, 30% quit rateMental Health68% learned new ways to look after their MH56% implemented recommendations and continued at follow-up51% improvements in mental well-beingCancerKnowledge improved up to 12%61% planned to change physical activity, diet, weight DiabetesUp to 25% improvement in knowledge2/3rds took action to reduce their risk
  2. Sustainability is key for the London 2012 Games. It featured centrally at the heart of the original bid, framed by the concept of “Towards a One Planet Olympics”. BT is a responsible business and we want to lead the way to a more sustainable society. We see London 2012 as a ‘once in a lifetime’ opportunity to inspire and support people in making changes that will help achieve this. Our ambition is to extend theLondon legacy 2012 by inspiring and supporting people to change the way they build, live, learn, work and travel to create a more sustainable society.Through our work on London 2012, we’re pioneering the first ever converged network communications solution for a summer Olympic Games, which offers major benefits in terms of resource and energy efficiency. The lessons we learn through this pioneering work will benefit other customers in the future. We’ve also developed a new methodology to calculate the carbon footprint of our London 2012 solution. This is the first time an exercise like this has been carried out on such a large ICT project, so it will help BT identify how to reduce the environmental impact of our solutions and provide a model for others to follow.We’re creating resources that will bring positive benefits to the local community. For example, we are installing a fibre network within the Olympic Village, making it one of the first beneficiaries of superfast broadband. This will remain in place after the Games, allowing BT Retail and other companies to provide the very latest internet-based services to people who move in once the Olympics has ended. Through our London 2012 education projects, we’re aiming to help to create a generation of young citizens with the skills to communicate and collaborate in ways that bring about positive changes to our society.