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PPMA Seminar 2016 - Social Media: it's not just for the kids

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PPMA - Public Sector People Managers' Association
PPMA - Public Sector People Managers' Association

Presentation by Olivia Vines, Head of Marketing, JobsGoPublic, Nichola Newbery, Head of Client Partnerships, JobsGoPublic and Neel Patel, Head of Client Partnerships, JobsGoPublic

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Social Media: it’s not just for the kids… PPMA Workshop
Introductions § Neel Patel – Head of Client Partnerships § Nichola Newbery - Head of Client Partnerships § Olivia Vines – Head of Marketing
Managed Recruitment Talent PoolATSCareers SitesMicrosites SmartSearchSocial Media & SEMCandidate DatabaseJob Boards
Then… Newspapers & specialist mags Once life was simple Display or classified ads Little black books Traditional advertising messages
Print mediaDirect emailMulti platformCandidate search Job boards New social media New social mediaSocial mediaSearch engines Choice…
Jobsgopublic’s Big Fat Social Media Quiz of the Year! Before we begin, let’s play…
1. Which tweet got the most retweets? A B
2. What is the optimum number of hashtags for a Tweet? A. 1 B. 2 C. 3 D. 4 E. 5
3. What is the optimum number of hashtags for an Instagram post? A. 3 B. 6 C. 7 D. 13 E. 15
A. My television is broken. I've been kicking it around like a soccer ball. I should call a repair man later. B. I'm watching the World Cup. Call me later. C. I don't usually watch television until after I browse the Internet, exercise and make my evening phone calls. D. Can you watch the World Cup and talk later? 4. Translate this sentence from emoji to English:
5. Which Facebook page has the most likes? Justin Bieber Shakira The Simpsons Man United
A. 45 minutes B. 55 minutes C. 1 hour 10 minutes D. 1 hour 20 minutes 6. On average a UK user has 4 – 5 social media accounts. How long do they spend browsing these sites on an average day?
A. Pinterest B. Instagram C. Twitter D. LinkedIn 7. Please put these Social Media platforms in chronological date order from when they were founded
8. Put these celebrities in order of who has the most Twitter followers: Katy Perry Justin Bieber Taylor Swift
a. 5.4 minutes b. 6.2 minutes c. 7.3 minutes d. 9.1 minutes 9. How long do you think an average user spends on LinkedIn each day?
10.What is the most viewed YouTube video ever? A. Gangnam Style - PSY B. Baby – Justin Bieber C. Charlie Bit My Finger
Good Luck! We’ll reveal the answers later!
Social media: it’s not just for the kids… “We don’t have a choice on whether we DO social media, the question is how WELL we do it “ Erik Qualman
The benefits of social media SAVES TIME REACH CANDIDATES FASTER REACH PASSIVE CANDIDATES REFERRALS & RELATIONSHIP BUILDING EMPLOYER BRAND ENGAGE WITH YOUR TARGET AUDIENCE – TWO WAY CONVERSATION
Where are different people hanging out? Why are people using social media? What works and what doesn’t? Agenda
Jobsgopublic survey § In a privileged position with a large & trusting audience § We conducted a survey to find out how jobseekers are using Social Media. Responses received 1,000
Where are different people hanging out?
The Big Three
Where are jobseekers looking? 48% Growth in 45-54 age group 25-34 New average age, up from 18-24 YEARS OLD 79% Of LinkedIn users are over 35 35-44 Average user age group YEARS OLD 48% Of Twitter users are under 30 35-44 Average user age group YEARS OLD 700% More youth on LinkedIn, last 2 years
LinkedIn 1. Advertising & posting jobs 2. Directly contacting candidates 3. Running a company page
Facebook 1. Advertising 2. Posting onto a dedicated Facebook page for e.g. jobs, updates, news, testimonials, day in the life, events etc..
Twitter 1. Advertising 2. Company Twitter account 3. Retweeting & engaging 4. Following hashtags 5. Seeing what people say about you!
New Social Media 35 OF USERS ARE UNDER 90%
When are they using it? 66% 6PM use social media every day on Sunday the best time to contact
Why are people using social media?
Why do people use social media? Promoting yourself Promoting an organisation Researching an organisation Looking for jobs
Have researched an organisation on social media Why do people use social media? 56% 57% Say an organisation’s presence on social media impacts their impression of them
of companies use social media to recruit, up from 78% in 2008 Why do people use social media? 94% 73% 73% of 18-34 year olds found their last job through a social network have successfully hired a candidate using social media
What works and what doesn’t?
What % of jobseekers feel annoyed when contacted about a potential job? Should we use social media to contact jobseekers? 1%
What makes you stand out? LOTS OF INFORMATION – 33% LOCATION – 17% FRIENDLY TONE – 14% HIGH SALARY – 12% CLEAR CAREER PROGRESSION – 11%
What makes a job stand out on Social Media? 63% Strong Headline Salary49% 34% Eye catching imagery 31% Strong Incentives Lots of information50%
What’s important for which professional levels? JUNIOR SUPERVISORY MANAGERIAL SENIOR/EXEC Location Salary Friendly tone Reputation
What puts people off? POOR SPELLING AND GRAMMAR – 69% NON-RESPONSIVE TO MESSAGES – 61% BAD LANGUAGE – 57% POOR BRANDING – 50% BAD HUMOUR – 43%
Always remember the 5Ws! are you targeting? are you trying to achieve? will your audience be? will they be online? should they read your post? WHO WHAT WHERE WHEN WHY
Activity 1. Write 2 posts across 2 different social media platforms - either choose one of your organisations or create one a. Newly Qualified Social Worker position b. Senior Planning Officer 2. Think about your target audience Platforms, Time, Images, Hashtags, Days, Message etc…
How did you get on? Activity
Finally… Don’t miss out!
Jobsgopublic’s Big Fat Social Media Quiz of the Year! The Answers!
Answers 1. Barack Obama – 782,767 2. 2 Hashtags 3. 13 Hashtags 4. I'm watching the World Cup. Call me later. 5. Shakira (104,459,859 Likes) 6. 1 hour 20 minutes (World avg. 1 hour 40 minutes)
7. Chronological order • LinkedIn – December 2002 • Facebook – February 2004 • Twitter – March 2006 • Pinterest – March 2010 • Instagram – October 2010 8. Katy Perry, Justin Bieber, Taylor Swift 9. 7.3 minutes 10. Gangnam Style – PSY Answers
How many times has the Gangnam Style video been viewed? Tie Breaker!
Any Questions?

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PPMA Seminar 2016 - Social Media: it's not just for the kids

  • 1. Social Media: it’s not just for the kids… PPMA Workshop
  • 2. Introductions § Neel Patel – Head of Client Partnerships § Nichola Newbery - Head of Client Partnerships § Olivia Vines – Head of Marketing
  • 3. Managed Recruitment Talent PoolATSCareers SitesMicrosites SmartSearchSocial Media & SEMCandidate DatabaseJob Boards
  • 4. Then… Newspapers & specialist mags Once life was simple Display or classified ads Little black books Traditional advertising messages
  • 5. Print mediaDirect emailMulti platformCandidate search Job boards New social media New social mediaSocial mediaSearch engines Choice…
  • 6. Jobsgopublic’s Big Fat Social Media Quiz of the Year! Before we begin, let’s play…
  • 7. 1. Which tweet got the most retweets? A B
  • 8. 2. What is the optimum number of hashtags for a Tweet? A. 1 B. 2 C. 3 D. 4 E. 5
  • 9. 3. What is the optimum number of hashtags for an Instagram post? A. 3 B. 6 C. 7 D. 13 E. 15
  • 10. A. My television is broken. I've been kicking it around like a soccer ball. I should call a repair man later. B. I'm watching the World Cup. Call me later. C. I don't usually watch television until after I browse the Internet, exercise and make my evening phone calls. D. Can you watch the World Cup and talk later? 4. Translate this sentence from emoji to English:
  • 11. 5. Which Facebook page has the most likes? Justin Bieber Shakira The Simpsons Man United
  • 12. A. 45 minutes B. 55 minutes C. 1 hour 10 minutes D. 1 hour 20 minutes 6. On average a UK user has 4 – 5 social media accounts. How long do they spend browsing these sites on an average day?
  • 13. A. Pinterest B. Instagram C. Twitter D. LinkedIn 7. Please put these Social Media platforms in chronological date order from when they were founded
  • 14. 8. Put these celebrities in order of who has the most Twitter followers: Katy Perry Justin Bieber Taylor Swift
  • 15. a. 5.4 minutes b. 6.2 minutes c. 7.3 minutes d. 9.1 minutes 9. How long do you think an average user spends on LinkedIn each day?
  • 16. 10.What is the most viewed YouTube video ever? A. Gangnam Style - PSY B. Baby – Justin Bieber C. Charlie Bit My Finger
  • 17. Good Luck! We’ll reveal the answers later!
  • 18. Social media: it’s not just for the kids… “We don’t have a choice on whether we DO social media, the question is how WELL we do it “ Erik Qualman
  • 19. The benefits of social media SAVES TIME REACH CANDIDATES FASTER REACH PASSIVE CANDIDATES REFERRALS & RELATIONSHIP BUILDING EMPLOYER BRAND ENGAGE WITH YOUR TARGET AUDIENCE – TWO WAY CONVERSATION
  • 20. Where are different people hanging out? Why are people using social media? What works and what doesn’t? Agenda
  • 21. Jobsgopublic survey § In a privileged position with a large & trusting audience § We conducted a survey to find out how jobseekers are using Social Media. Responses received 1,000
  • 24. Where are jobseekers looking? 48% Growth in 45-54 age group 25-34 New average age, up from 18-24 YEARS OLD 79% Of LinkedIn users are over 35 35-44 Average user age group YEARS OLD 48% Of Twitter users are under 30 35-44 Average user age group YEARS OLD 700% More youth on LinkedIn, last 2 years
  • 25. LinkedIn 1. Advertising & posting jobs 2. Directly contacting candidates 3. Running a company page
  • 26. Facebook 1. Advertising 2. Posting onto a dedicated Facebook page for e.g. jobs, updates, news, testimonials, day in the life, events etc..
  • 27. Twitter 1. Advertising 2. Company Twitter account 3. Retweeting & engaging 4. Following hashtags 5. Seeing what people say about you!
  • 29. When are they using it? 66% 6PM use social media every day on Sunday the best time to contact
  • 30. Why are people using social media?
  • 31. Why do people use social media? Promoting yourself Promoting an organisation Researching an organisation Looking for jobs
  • 32. Have researched an organisation on social media Why do people use social media? 56% 57% Say an organisation’s presence on social media impacts their impression of them
  • 33. of companies use social media to recruit, up from 78% in 2008 Why do people use social media? 94% 73% 73% of 18-34 year olds found their last job through a social network have successfully hired a candidate using social media
  • 34. What works and what doesn’t?
  • 35. What % of jobseekers feel annoyed when contacted about a potential job? Should we use social media to contact jobseekers? 1%
  • 36. What makes you stand out? LOTS OF INFORMATION – 33% LOCATION – 17% FRIENDLY TONE – 14% HIGH SALARY – 12% CLEAR CAREER PROGRESSION – 11%
  • 37. What makes a job stand out on Social Media? 63% Strong Headline Salary49% 34% Eye catching imagery 31% Strong Incentives Lots of information50%
  • 38. What’s important for which professional levels? JUNIOR SUPERVISORY MANAGERIAL SENIOR/EXEC Location Salary Friendly tone Reputation
  • 39. What puts people off? POOR SPELLING AND GRAMMAR – 69% NON-RESPONSIVE TO MESSAGES – 61% BAD LANGUAGE – 57% POOR BRANDING – 50% BAD HUMOUR – 43%
  • 40. Always remember the 5Ws! are you targeting? are you trying to achieve? will your audience be? will they be online? should they read your post? WHO WHAT WHERE WHEN WHY
  • 41. Activity 1. Write 2 posts across 2 different social media platforms - either choose one of your organisations or create one a. Newly Qualified Social Worker position b. Senior Planning Officer 2. Think about your target audience Platforms, Time, Images, Hashtags, Days, Message etc…
  • 42. How did you get on? Activity
  • 44. Jobsgopublic’s Big Fat Social Media Quiz of the Year! The Answers!
  • 45. Answers 1. Barack Obama – 782,767 2. 2 Hashtags 3. 13 Hashtags 4. I'm watching the World Cup. Call me later. 5. Shakira (104,459,859 Likes) 6. 1 hour 20 minutes (World avg. 1 hour 40 minutes)
  • 46. 7. Chronological order • LinkedIn – December 2002 • Facebook – February 2004 • Twitter – March 2006 • Pinterest – March 2010 • Instagram – October 2010 8. Katy Perry, Justin Bieber, Taylor Swift 9. 7.3 minutes 10. Gangnam Style – PSY Answers
  • 47. How many times has the Gangnam Style video been viewed? Tie Breaker!