2. Created the first
magnetic tape and tape
recorder.
The first Emmy award for
develop the Trinitron color
televisions system.
Established company.
1946
1950
1960
Created the first
portable television.
1973
Renamed Columbia
Picture Entertainment to
Sony Pictures
Entertainment.
1980
1991
1993
The introduction of
advancements in
video technology
“Blu-ray”.
2001
The first compact disc
player , the compact
design of the Handycam
camcorder was created.
And The acquisition of
Columbia Picture
Entertainment.
Established Sony Computer
Entertainment .
3. How would you rate
Sony’s ability to
create and deploy
their strategies?
1
4. Strategic management
the process of formulating and implementing strategies to accomplish
long-term goals and sustain competitive advantage.
5.
6.
7. Corporate Strategies
• The strategy of working with rivals on projects of
mutual benefit.
Business Strategies
• The strategy for a single business unit or product
line.
• Identifies how a division or strategic business unit
will compete in its product or service domain.
8. Functional Strategies
• Guides the use of organizational resources to
implement business strategy.
• Guides activities within one specific area of
operations.
Marketing
Manufacturing
Finance
Human resources
9.
10. Management Practices and Systems
• A strategy requires supporting structures and
workflows staffed by talented people
• Need leaders who can motivate everyone to do
their very best work.
Strategic Leadership
• The capability to inspire people to continuously
change, performance enhancement, and
implementation of organizational strategies.
11. How would you rate
Sony’s ability to
create and deploy
their strategies?
1
12. Strategic partnership
- Capitalize on its own
strengths and the
strengths of other firms.
- To achieve synergy
through the joint
venture
- The alliance of Sony
and Google.
Strategy regarding human
resources
- Sony realizes the value of
human capital and maintain
relationship of employees
by
- Town hall meeting
- Employee Opinion Surveys
13. How does the industry in
which Sony compete dictate
the type of strategy it must
implement in order to be
successful?
2
14. Discussion
Question 2
•Technology Industry
•Hypercompetition
facing several direct
competitors and
competitive
advantage tend to be
short live.
• Differentiation Strategy
offer products that unique
and different from the
competitors
- Research and development
• Cost leadership Strategy
seeks to operate with low
cost so that products can be
sold at lower price
15. 3
How might Sony plan for the
future in the electronics
industry? What
opportunities and threats
do you see coming in Sony’s
future?
16. Discussion
Question 3
Sony look not
only to existing
products but
also in new
markets where
it can advance
its position.
In future Sony
have trend to
entire to new
market that
have lower
competitor or
niche market.
Get market
share in middle
and lower
market by
reduce price
and made
diverse
product.
Sony brand
still keep
competitive
advantage like
quality,
creativity and
employee
synergy.
18. Research Sony’s competitor and
determine the advantages and
disadvantages they possess
compare to Sony. How might they
deal with these disadvantages in
order to be more competitive with
Sony?
+
19. STRENGTH
Samsung
•
•
•
•
•
•
Improvement in credit rating.
Diversification as a source of
competitiveness
Strength of telecommunications
businesses
Holds significant market share
in most of the product
categories
The best in terms of design
features and technology.
Samsung brand value increased
by 80% in past three years
Sony
•
•
•
•
•
•
•
•
•
•
Strong Brand Image
Worldwide Reputation
High Market Share
High Quality Products
High Technology
Pioneer in the Industry as Being
Creative and Innovative
Supports R&D Activities
Diversification in Manufacturing
Locations Around the World
Ability to Provide High
Motivation to Its Employees
Loyal Customers
LG
• Market leader in home
appliances.
• Has got manufacturing unit in
tax incentive .
• Wide range of products to serve
all categories.
• Widest distribution network in
the industry(47barnches,10000
trade partners).
• Good after sales service offered.
20. WEAKNESS
Samsung
•
•
•
Samsung Securities suffering
from poor profitability
Samsung Mobile launched a
series of Smart phones recently
which led to cannibalization
Samsung is a hardware leader
but has too much of
dependence for software from
other parties.
Sony
LG
• Diversifications in unsuitable
• Samsung being its competitor
businesses for itself.
provides similar products.
• They insist on their own formats. • Consumers compare L.G with
• Competitively high prices.
Samsung its Korean rival not with
• International expansion
other global companies.
• Picture industry
• Lack of expert operators for
• Sony’s plants located in
complex machines
inconvenient locations
• Too expensive and far away from
consumers
• High shipping and long deliver
process
21. OPPORTUNITIES
Samsung
•
•
•
•
•
•
Investment in Supply Chain
Sale of affiliated companies
International Expansion
Affordable price product
Product variation
Introduce unique and existing
product with variety
Its financial position is strong
and there is a scope of entering
into unrelated diversification
Sony
LG
• Network initiative
• International market
penetration
• Applied acquisition and alliances
strategy
• Focus on emerging market’s
economies
• Sony has gained success in India
Market
• Fast growth of the home
appliances market
• Shifting to rural areas
• Maintaining control over the
market and the highest share in
home appliances market
22. THREAT
Samsung
•
•
•
•
•
Global economic recession
Strong competition Industry
Regulatory Issues and
Safeguarding of Intellectual
Property Rights
Lower cost competitors in
China
Retail Chains like Big bazaar sell
consumer electronics and home
appliance in low cost strategy.
Sony
• Global economic recession
• Strong competition in the
market.
• Sony’s products more expensive
• Short product lifecycle.
• Laws and regulations
• Protect environment, human
health, and safety
• Imitation of brand name and
technology
LG
• Global economic recession
• Strong competition in the
market.
• Close competitors like Samsung
are compared to it.
• Price war with Samsung.
• Competition from Indian brand
and other foreign brands.
23. DISADVENTAGES
Samsung
•
•
Cannibalization
a situation where a new
product "eats" up the sales and
demand of an existing product.
Samsung is a hardware leader
but has too much of
dependence for software from
other parties.
Sony
• Competitively high prices.
• International expansion
• High shipping and long deliver
process
LG
• Cannibalization
a situation where a new product
"eats" up the sales and demand
of an existing product.
• Competitors provides similar
products.
• Lack of expert operators for
complex machines
24. ADVENTAGES
Samsung
•
•
•
•
•
Diversification
- Related diversification
- Unrelated diversification
Backward vertical Integration
Acquiring supplier or distributor
Cost leadership strategies
Setting up manufacturing plant
in India there by reducing
logistics and supply chain costs.
Globalization strategies
Focus Strategy
- LCD TV
Sony
LG
• Strategic alliance
organizations join in partnership
to pursue an area of mutual
interest.
- Outsourcing alliance
- Supplier alliance
- Distribution alliance
• Differentiation strategies
Research and Development
• Globalization strategies
• Focus Strategy
- Camera
- Computer entertainment
• Diversification
Investment in new and different
business areas
- Related diversification
- Unrelated diversification
• Cost leadership strategies
• Focus Strategy
Concentrate on serving a unique
market segment
- Home Appliances
