Turning whispers into roars by Liz McGettigan
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PPRG annual conference – Library marketing and PR: critical to success 2016
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Turning whispers into roars by Liz McGettigan
- 1. From a whisper to a ROAR! Liz McGettigan @lizmcgettigan Liz@sol.us
- 2. We are all doing so much amazing stuff but we just don’t tell anyone!! WE NEED TO FIND OUR VOICE!
- 3. We’re all in favour of them and get a warm, fuzzy feeling about them. But saying how much we adore them doesn’t protect bamboo-munchers or libraries from extinction. LIBRARIES ARE A BIT LIKE PANDAS
- 5. Once books were the only currency For Joe Public to learn and the public library filled that gap
- 6. ..but the world has never changed so quickly
- 7. The top 10 jobs in 2016 didn’t exist in 2010
- 8. More than 150 million people will be born this year…
- 9. ….they will be born into a technological and information led economy Courtesy Ned Potter
- 10. Never has technology been so focused on The access of information never has information been so important our area of expertise surely ? Courtesy Ned Potter
- 11. never has technology been so focused on the access of information – our area of expertise - yes ? Courtesy Ned Potter
- 12. …and never has the competition for the customer been so hard Courtesy Ned Potter
- 13. ..because it has never been easier to access information without libraries!
- 14. ……but
- 15. ….despite the challenges we are still here!
- 16. ACROSS THE WORLD LIBRARIANS ARE INNOVATING…. OUR EDGE – OUR VALUES - PRIVACY, DIVERSITY, EQUALITY….
- 18. ………look who wants our space !
- 22. Burnout from our battle for funding is one of the most significant threats to public sector librarianship XX
- 23. Why the Library experience must evolve! I am your new customer, I am unique, I want to be special, pay me real attention, excite me, open my eyes and make my time with you a fabulous experience
- 26. ..begs the question -What has your library got for me in a year’s time?
- 28. Learning and communication is now a collaborative, contributive experience
- 29. … a group, interactive, visual experience
- 30. THE PLACE EXPERIENCE HAS EVOLVED
- 33. ALL DIGITAL LIBRARY CAFÉ BARS
- 34. COOL SPACES
- 36. “Thousands of visitors flock to The Word in South Shields“ Shields Gazette
- 37. Spaces for young people
- 38. We are creating spaces and support for creativity, business and skills development Experiential, entrepreneurial, experimental spaces
- 40. …makerspaces, fablabs, digilabs, do it zones…?
- 41. Libraries are finding new ways to convene people …spaces for creativity enterprise, regeneration……..
- 45. THE PEOPLE EXPERIENCE HAS EVOLVED
- 46. … every day we are helping people navigate the digital world!
- 47. …. we are bringing digitally focused but socially isolated people together in the physical world
- 48. ....we are enabling people-to-people experiences – The human library
- 50. …we are enabling fun, visual and interactive knowledge experiences You ain’t seen nothing yet!
- 51. …every day across the UK many of us are introducing people to new technology experiences! Who if not the public library?
- 52. Robotics
- 53. 3D printing ….. getting a bit old hat already?
- 54. I-beacon technology NFC ONE TO WATCH!
- 55. ONE TO WATCH! 5d digital storage replacing archives ?
- 56. ARTIFICIAL INTELLIGENCE “the greatest threat to librarianship is a lack of imagination.” RD LANKES
- 57. 50 to 70 billion connected devices by 2020 You ain’t seen nothing yet!
- 58. ….love it or hate it we are right in the middle of it all, collaborating on all sorts of new projects, applications and portals.
- 59. …….. who will introduce Joe Public to all of these new technologies? …….who will skill him up for the new world as we once did with books and access to the internet? ……who if not the public library?
- 60. 32 % of Internet users are on the platform, but more importantly, they’re our type of Internet users! If something is important, tweet it 4 times Put your twitter handle everywhere!
- 61. Snapchat flotation on the stock market that could value the five-year-old mobile app known for its disappearing photos at as much as $25bn.
- 62. About 205.6 billion emails are sent every day. Personalized emails have 30% higher CTRs than their non-personalized counterparts.
- 63. Merchandising
- 65. The content discovery experience has changed too
- 66. …metadata, fabulous unique collections from libraries everywhere! – Google eat your heart out! ….this is us surely? Imagine a global library platform with access to all that! WOW! WHAT IS STOPPING US? WHO CAN WE BLAME? CAN’T BE US SURELY?
- 67. “libraries are the last remaining public spaces that don’t like our wallets more than they like us” Matt Haig
- 68. Central library STRONG UNIQUE NETWORKS OF FREE PUBLIC SPACES ACROSS THE UK
- 70. Public libraries save the NHS £27.5m each year by reducing dependency on GP’s for frontline information. research from the Arts Council England
- 71. Dementia/ Carers ££££ ????
- 73. Today I saved £128.75 by borrowing books from my library
- 74. • Physical • Digital • Social Excellence in experiences
- 75. Incremental change will not be enough, radical transformatio n is required if we are to meet future challenges
- 76. ASK YOURSELF - How exactly is digital technology changing the way your customers behave and the way that existing, emerging and potential competitors do business?
- 77. We need to get better at • Analytics - data and insights are the starting points • Marketing technology can support exceptional customer experiences Remaining relevant is not simply a matter of creating an app or smartening up your website, but finding ways to use customer data to create more meaningful and relevant customer experiences at every touch point
- 78. • x • Own the smart city agenda! • Start thinking ROI and monetising some of the add-ons we do! • New serious partnerships! • Value what we do! Find a big loud voice!
- 79. It is clear that librarianship of the future is not for those who seek a quiet refuge or who won’t embrace ongoing change in the information, technology, and community needs landscapes.
- 81. “there are those who will ask where are libraries going today? Then there are those of us who will tell you where we are taking libraries” Hope Schaller Wester Which one are you?
- 83. who owns the future of the public library? ….you do!
- 84. Award winners, volunteers work with PPRG to develop a space for fab news stories
- 85. C’MON LET’S FIND A BIG LOUD VOICE!
Notes de l'éditeur
- …but
- We live in times of massive disruption but for me never more exciting or fascinating! Disruption isn’t new to us in libraries. Egyptians made reading easier with papyrus, monasteries chained their books . The printing press totally disrupted the world of manuscripts and scribes and newspapers emerged to fill a need for timely information. horses gave way to cars and barges to trains and buses – But libraries and librarians are still here ! The world of libraries and information has changed hugely over the last decade and is continuing to be disrupted and develop at a very fast pace into something possibly quite unrecognisable. DESPITE THE CHALLENGES WE ARE STILL HERE!
- “No other institution, public or private, does a better job of reaching people who have been left behind in today’s economy, have failed to reach their potential in the school system or who simply need help navigating an increasingly complex world.” This is a bit like preaching to the converted Lets just look at this short but impressive film – courtesy of Ned potter
- Social media has totally changed the way we learn and communicate. In a world where our technology is so pervasive that we spend most of our time looking at our phones like this
- Learning on giant discovery tables / I pad lets our customers add and interact alone or in groups – Case study has shown amazing results with adults and children with attention or learning difficulties Great for local history and heritage workshops and classes
- The place experience is also crucial and many services have created fabulous spaces - Spaces to enthral new audiences. (u may be surprised to hear this) These are just 4 examples
- This University in Tokyo ditched boring meeting rooms for the futuristic “floating” glass classes.
- What’s missing from these 4 images? A library without print books was once unthinkable. Now it seems almost inevitable. That decision is just one milestone in the rapidly developing identity crisis of 21st-century libraries. I believe If in talking to people they want emerging technologies more than they want books, libraries have to respond to that, even if it means closing up shop and moving entirely online.
- This is an all digital library in a café bar. Placed in an area where the library doesn’t reach , enabling access to all library resources digitally. (with coffee wine and conviviality)
- WOW – The amazing Aarhus Library so cooool! Different spaces for every need and every learning style! You’d be forgiven in thinking there was only doom and gloom in the UK and we aren’t building anything amazing just look at some of these
- E-MAIL About 205.6 billion emails are sent every day. Spare yours the fate of not being read! This is a whole seoerate presentation! Look at this next short film involving audience in promotion
- In the age of constant information everywhere and an abundance of available tools and techniques, discovering the right quality and relevant information is still a challenge for libraries and our customers Search is changing. Google’s increased emphasis on its Knowledge Graph and predictive search along with hardware hopes is moving search in new directions at the same time that library databases are consolidating into discovery platforms and next-generation integrated library systems. Meanwhile, the diversity of devices and the proliferation of apps are leading to more and more different ways to search it all Surely this is where we as librarians come into our own?
- Engagement
- Who knows about our impact ere this? While budgets and support was strong all of this was just part of the day job.
- Who knows about this? Have you heard about our Books on Prescription scheme find out more at http://www.nhs.uk/video/pages/reading-well-books-on-prescription.aspx … and you could be #ReadingWell #SelfCareWeek