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Property Portal Watch Conference
New York
25th – 26th January
Time Topic Speaker Overview
Monday 25
th
January
08:30 – 09:00 Registration Coffee and Tea provided in foyer
09:00 – 09:15
Kick Off Simon Baker – Chairman, Property
Portal Watch
Overview of the 2 days and housekeeping
Session 1 – The Changing Nature of Online Real Estate Marketing
09:15 – 09:30
Changing Nature of the Online
Real Estate Market
(Presentation)
Simon Baker – Chairman, Property
Portal Watch
The online real estate marketing world is rapidly changing. General classified
sites are taking on the verticals (and winning), business models are changing,
sites are trying to participate in the transaction stream, niche sites are
emerging, plus much much more. This session looks at some of the changes
that are happening in online real estate marketing.
09:30 – 09:55 From Pay to Advertise to Pay
per Lead – How Homes.co.jp
Created Value by Changing
Business Models
(Presentation)
Keizo Tsutsui – Managing Officer,
Overseas Business Division (Japan)
Takashi Inoue - President and CEO at
Next Group (Japan)
Homes.co.jp, a leader in the Japanese market and listed on the Tokyo stock
exchange, is a highly innovative company.
A few years ago they decided to change their business model from a pay-to-
advertise one to a pay-per-lead model. In doing so they released significant
value in their business. This presentation discusses how they changed the
business model and the lessons learned.
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Time Topic Speaker Overview
09:55 – 10:20 Inventing a Niche -
BankruptcyListings.com
(Presentation)
Brad Geisen – CEO at
Foreclosure.com (USA)
One third of all foreclosures in the United States fall into bankruptcy. Most
are snatched up by institutional investors or sold via pool sales and very few
make it through to the home buyer. It can also take years to go through the
process.
BankruptcyListings.com works directly with the bankruptcy trustees through
our parent company BK Global. The properties go through a 3-Step process.
In Review, Coming Soon and For Sale. This unique pre-marketing technique is
proving very valuable in selling these properties. Several of the top US banks
have already signed up and we have roughly 100k properties in pipeline.
This session looks at how the team at Foreclosure.com has launched
BankruptcyListings.com and is tackling this opportunity in the US market.
10:20 – 10:30 Sponsor Show Case
90 Second Introduction to
the Sponsors
Andrew Crefeld – CEO and Founder, Houselens (USA)
Kornel Kathi – Director, Portal.chat (Netherlands)
Gerard Paratte – CEO, ListGlobally (Switzerland)
10:30 – 11:10 Networking Break Coffee and Tea provided in foyer
11:10 – 11:35
Horizontals versus Verticals –
Who Wins?
(Presentation)
Simon Baker – Chairman at Property
Portal Watch
In all markets, the online classifieds segment is highly competitive. The
advertiser has significantly more choice than they did in the past. There are
dedicated vertical sites (for cars, jobs and homes) as well as general
classifieds sites (horizontal) that service all markets. Is this a winner take all
market or is there room for both horizontal and vertical players. Simon
Baker, the Chairman of the Mitula Group and former CEO/MD of the REA
Group in Australia, will discuss what the likely outcome is by looking at what
is happing in the highly competitive online real estate segment.
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Time Topic Speaker Overview
11:35 – 11:55 Case Study on Property Portal
Data Security
(Presentation)
Charlie Minesinger – Director of
Solution Sales at Distil Networks
(USA)
Your listing data is valuable. Scraping it NOT good for distribution of your
listings to your competitors and fraudsters. Controlling your listing data is
good business - protects your value, saves on costs and maximizes revenue.
This session explores the specific of how one property portal found strong
ROI with bot detection protecting their listings.
11:55 – 12:20 Where to Next for Online Real
Estate Marketing
(Discussion Panel)
Simon Baker – Chairman at Property
Portal Watch
Scott Holmes – Development and
Strategy Manager at the REA Group
(Australia)
Christophe Rousseaux – CEO at
Immoweb (Belgium)
This panel reflects on the presentations about the changing nature of online
real estate marketing and also thinks about what future changes can occur as
the market evolves.
12:20 – 13:50 Lunch Free time for networking
Session 2 – Innovate Approaches to Consumer Marketing
13:50 – 14:00 Consumer Marketing Trends
(Presentation)
Simon Baker – Chairman, Property
Portal Watch
Consumer marketing is at the core of all online real estate sites. They have
to attract traffic and more importantly keep them engaged with the site.
Portals around the world are becoming more creative with their consumer
market approaches. This session looks at the various approach portals are
taking to consumer marketing.
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Time Topic Speaker Overview
14:00 – 14:20
How Consumers Search –
Lessons Learned by Mitula
(Presentation)
Gonzalo del Pozo – CEO at the Mitula
Group (Spain)
Mitula is uniquely placed see how consumers around the world search for
real estate. They operate in 41 countries across 3 verticals (cars, jobs and
homes), with a over 55 million visits each month. This session looks at some
of the insights and finding the Mitula Group has gained.
14:20 – 14:45
Building Real Estate Market
Indices for the Brazilian
Market
(Presentation)
Antonio Carlos Ayres – Head of
Market Intelligence at ZAP (Brazil)
Property portals around the world have ready access to a vast range of
information on home sales and rental prices. From these, it is possible to
create a series of market indices that can track the performance of a market.
ZAP in Brazil has partnered with FIPE (Institute of Economic Research
Foundation) to create a series of FipeZAP indices covering sales and
rentals. This session looks at how they approached this and the lesson
learned in building these indices.
14:45 – 15:10 Using Social Media to Market
Houses
(Presentation)
Lex Groenewegen – CEO at Placert
(Netherlands)
Placert is a Dutch company focused on using social media to market
properties. On average over 60,000 Dutch are being marketed on social
media through their platform. This session will look at what works and
doesn’t work in using social media as a marketing channel.
15:10 – 15:50 Networking Break Coffee and Tea provided in foyer
15:50 – 16:10
Leveraging Real Estate
Software to Get Closer to the
Advertiser
(Interview)
Nicolas Guillaud de Saint-Ferreol –
CEO at Apiwork (France)
Nicolas Pettex-Muffat – General
Manager at Daniel Feau Christies
(France)
Getting closer to the advertiser is a goal for many portals. One way to do this
is to implement a CRM system for agents in the market. While some
companies build their own CRM systems, many are looking to white label a
third party solution to get closer to their advertisers.
Apimo is one company that has implemented and rolled out a CRM system
for agents around the world. This session looks at how portals are
implementing Apimo’s technology.
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Time Topic Speaker Overview
Session 3 – Emerging Markets – New Companies and New Approaches
16:10 – 16:20 What’s Happening in
Emerging Markets
(Presentation)
Simon Baker – Chairman, Property
Portal Watch
Online real estate sites in emerging markets around the world are going
through rapid development.
16:20 – 16:45 Attacking in an Emerging
Market – Lessons from the
Ukraine
(Presentation)
Ivo Perts - CEO at Mesto (Ukraine)
Mesto is a relatively new entrant (2011) in the emerging market of the
Ukraine. It is taking on several well established incumbents and making great
progress. This session looks at the lessons learned by Mesto.
16:45 – 17:10
Making Inroads into the
Highly Competitive Turkish
Market
(Presentation)
Ahmet Kayhan – CEO at Zingat.com
(Turkey)
Although a relatively recent entry to the Turkish market, Zingat.com has
made strong progress in taking on the leaders in this emerging market. This
presentation looks at the Turkish market and how they are taking on the
leaders.
17:10 – 17:30 Day 1 Wrap Up Simon Baker – Chairman at Property
Portal Watch
19:30 onwards Drinks Venue
Hudson Common at 356 W. 58
th
Street, New York
Sponsored by the Mitula Group