A Student Affairs Social Media Virtual Case Study for the studentaffairs.com 2012 Virtual Case Study Contest

1. - Social Media -
Promoting Life, Student Learning,
and Connections
Virtual Case Study Competition 2012
Bridgewater State University
Peter Max Quinn, Michael Courville,
Kelly Burne, Jeff Sarahs

2. Social Media Revolution
^ ------- To watch, click the link!
Questions to ask yourself…
What piece of Did
the video anything in
stood out the the video
most for you? surprise
Why? you?
How does the
social media
revolution affect
you?

3. How connected are you?
• In a given day, I check my social media profiles…
– Maybe once a day
– One to ten times a day
– Ten to twenty times a day
– If I’m at a computer, on my cell phone, iPod, iPad, Kindle Fire,
Nook Tablet I’m logged on!

4. Social Media in the
Classroom
• Educational Tool
• Enhances Student Engagement and Learning
• Improves Communication Among Students and Teachers
• Prepares Students for Successful Employment
• CLASSROOM BLOGS & DISCUSSION BOARDS
• Allow for more 1:1 interaction between students &
faculty
– Learning continues beyond the classroom
– Learning beyond constrictions of time

5. Social Media In The Classroom & Beyond
• TWITTER
– Students can tweet questions to the professor
during his/her lecture & professor can address
students’ questions either during or after class
– Shy students can ask questions without fear
– Builds relationships and communities
– An inexpensive way to engage students in critical
thinking and academic discussions

6. Identity Development
i·den·ti·ty noun ī-ˈden-tə-tē, ə-
Definition of IDENTITY
1-a : sameness of essential or generic character in different instances
b : sameness in all that constitutes the objective reality of a thing : oneness
2-a : the distinguishing character or personality of an individual : individuality
b : the relation established by psychological identification
3 : the condition of being the same with something described or asserted
<establish the identity of your self>
Ask Yourself: •
•
Who are you?
What do you believe in?
• What will you stand up for?
• What won’t you?
• How were you raised?
• What are you values?
• Are you religious?
• Spiritual?
• What are your hobbies?
• What are your friends like?
• Are they like you?

7. Digital Identity Development
dig·i·tal i·den·ti·ty noun ˈdi-jə-təl ī-ˈden-tə-tē, ə-
Definition of DIGITAL IDENTITY
1-a : sameness of one’s identity or generic character in a digital (online) form
b : sameness in all that constitutes the objective reality of a person : congruency
2-a : the distinguishing character or personality of an individual displayed
via online profiles and platforms
b : the relation established by psychological identification
3 : the condition of being the same in-person as they are online
<the identity of your social media profile(s)>
• Who are you? Ask Yourself:
• Does your online profile(s) accurately reflect who you are?
• What happens when you Google Yourself?
• What did you find? Any surprises?
• What will someone’s first impression of you be based on your profile(s)?
• What do you want people to know about you?
• Can you get in trouble for the contents of your profile(s)?
• Do you need to change anything?

8. 1
It’s All About the Image you
Middle College “doesn’t” like
Project…
your photo!
• What will people think of you????

9. #RealWorldProblems
There were allegations of stalking prior to the
shooting spree at Virginia Tech by gunman Seung
Hui Cho, who sent another student disturbing online
messages and phoning her repeatedly. Campus
environments are conducive to stalking because
people's movements, habits and whereabouts can be
studied easily.
Real Students,
Real Consequences,
Real World Problems…
UCLA student Alexandra Wallace has gained national
notoriety for posting a YouTube video which shows her in
a 3-minute long banter against Asian students. This video
has reached astronomical numbers. Despite Wallace’s
moral character now being in question, the potential for
so many students to feel discriminated or hated against is
a highly likely and unfortunate circumstance.

10. Professional Consequences of Misuse
Social Media can….
• Misrepresent who you are and obscure the context of your
words or actions
• Be a distraction resulting in poor time management and overall
production
• Make it difficult to distinguish between personal and
professional lives
• Contribute to social isolation
• Impose upon your privacy & legally incriminate you
• Be a weapon for identity theft
• Attract individual’s with malicious behavior, jeopardizing your
safety
• Negatively effect one’s emotional well-being, mental wellness,
and sense of identity
REMEMBER! What happens on YouTube stays on YouTube…

11. Who’s looking?
• Prospective Students!
• Your peers!
• College Administrators
• Potential Landlord
• Future Employers
– About a third of employers report using search
engines or social networking sites to screen
candidates for jobs.
• Police • Younger Siblings
• Current Employers…
• Parents • Anyone and Everyone!
• Your profiles are on the World Wide Web
• It’s Public Information… What do you want them to know?

12. 1
Let’s look! your new Your Image
Sharpen
Middle College likes
Positive Images, Personal Goals,
Accomplishments, Current Employment, Hobbies,
Your Values & First Impressions are KEY!
Don’t sell yourself short!
– Who would you hire? Showcase your talents, not your
drinking abilities!
OR

13. Professionalism 101
• Text lingo and emoticons have no place in
professional documents or communication.
Leave the s to your BFFL and your G’ma.
• When in doubt, leave it out - if you’re
doubtful whether your language or communication
style is appropriate, it’s probably not.
• Remember: When you include a specific
department, club, or organization in your social
media profile or email signature, you are
ALWAYS representing them!

14. Your Network is your Net-worth
What will your next move be?
How will you increase your Net-Worth?

15. 1
Be careful what you post!
Middle College has added
you as a friend!
• Posting room #’s in·ci·vil·i·ty/ˈinsiˈvilitē/
• Posting home addresses
• Posting cell phone #’s
• Pictures are public
Noun: Rude or unsociable speech or
• Posting class schedules behavior; lack of politeness.
• Meeting strangers
• Content of your Posts An impolite or offensive comment
• Comments from your friends
• What you talk about with your
friends
• Groups you’re affiliated with
• What you say about your company,
your professors, your college, your
friends, or even your boss!
All of these things can negatively impact your
personal, professional, and social life!
What do you want people to know about you?

16. How Middle College can use Social
Media
• Facebook pages for specific departments,
groups, and organizations
• “Live Tweeting” at events
• Community announcements
• Emergency notifications
• Weather notifications
• Community forums
• Educational applications
• For more social media applications CLICK HERE!

17. Don’t Get Left In The Dust!
• If you consider the potential dangers of Social Media…
• If you take the proper precautions while using Social Media…
• If you use Social Media to better enhance your knowledge,
educational experience, and communication…
Is This Hotel
Pager-
Friendly?
The times are changing,
don’t get left behind,
you can change with the times!

18. Ask Yourself Where You Stand…
• Faculty & Staff should have a presence in Social Media?
• MC administrators should be “policing” student profiles?
• I need to be more careful about pictures of me that end
up online?
• I should probably make some changes to my online
profiles?
• I am concerned about creating a positive image of
myself?
• People need to stop caring about what I do in my own
time! It’s none of their business!

19. How prepared
are you for the
Revolution?