This document discusses how artificial intelligence can be used to transform and scale B2B content creation. It describes the 5 Ps of AI in marketing: planning, personalization, promotion, production, and performance. For each P, it provides examples of companies using AI to discover keywords, write content, optimize campaigns, and generate reports. While AI may replace some marketing jobs, it will primarily enhance marketer's capabilities. The document encourages marketers to start with a single AI use case and view AI as a competitive advantage.
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with Artificial Intelligence
1. Machine-Assisted Narrative
How to Transform and Scale Your B2B Content with
Artificial Intelligence
Paul Roetzer
Founder & CEO, PR 20/20
Founder, Marketing AI Institute
@PaulRoetzer
@PaulRoetzer • #CMWorld
5. “The science of making machines smart.”
— Demis Hassabis, Co-Founder & CEO of DeepMind
(which in turn augments human knowledge and capabilities)
Source: Rolling Stone
9. Except with AI the machine can create its own
algorithms, determine new paths, and
unlock unlimited potential.
10. What if there are 10,000 downloads,
across five personas, originating
from multiple channels (social,
organic, paid, direct) that require
personalized emails and website
experiences based on user history?
@PaulRoetzer
20. $14.8 M
$17.2 M
$5.1 M
Source: Crunchbase
Artificial Intelligence + Sales/Marketing
$55.3 M
$40.4 M
$13.6 M
$10.8 M
$7.4 M
$4.7 M
$11.0 M
24 Spotlights with $218M+ in Funding
39. source: The Drum
“Content creation is something that we have been doing
for a very long time . . . what I want to start
experimenting with is automated narratives.”
This experimentation will explore how AI can be applied
to everything from choosing music, updating social
media and even writing scripts . . .
(Mariano Bosaz, Coca-Cola’s global senior digital director, interview with AdWeek)
50. Source: Campaign
In October 2016, lingerie retailer Cosabella replaced
its digital agency with an AI platform named 'Albert'.
Since then it has more than tripled its ROI and
increased its customer base by 30 percent.
@PaulRoetzer
52. source: Automated Insights
write performance reports.
We implemented natural language generation (NLG) with Google
Analytics reports, cutting analysis and production time by more than 80%.
54. source: Google
discover insights from analytics.
“What is the trend of session
duration in NYC last month?”
“Which referral sources bring
in the most users?”
“What share of my traffic was
from mobile yesterday?”
59. Source: The Guardian
“A machine will win a Pulitzer one day,”
predicts Kris Hammond from Narrative
Science, a company that specialises in
natural language generation. “We can tell
the stories hidden in data.”
60. “BoA anticipates $14 - 33 trillion in annual
creative disruption impact in 10Y, including
. . . $9 trillion in employment cost cuts via
AI-enabled automation of knowledge
work.” — Bank of America Merrill Lynch
“By 2021, AI-powered CRM activities could
increase global business revenues by $1.1
trillion and create 800,000 net-new jobs.”
— Salesforce
how will marketers be affected?
61. ai will largely enhance your knowledge and capabilities.
(in the near term)
@PaulRoetzer
62. ai can be your competitive advantage.
@PaulRoetzer
63. Paul Roetzer
Founder & CEO | PR 20/20
Founder | Marketing AI Institute
paul@PR2020.com
www.PR2020.com
www.MarketingAIinstitute.com