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Valentine's Day Social Media Campaign

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Tiffany Lan
Tiffany Lan

This slide presents a social media theme for Valentine's Day and includes a general social media plan for a company.

Marketing
1  sur  20
Social Media Manager Project Valentine’s Day Social Campaign 2016
Style • Boho • Californian • Normcore • Rustic • Fitness • New-age • Earthy
“It's kind of fun to do the impossible. - #WaltDisney #H2OplusME #H2OplusMantra #Strength
Emotions • Empowerment • Self-care • Strength • Independence • Free - will “Open road, open mind.” – Unknown #H2OplusME #H2OplusMantra #Strength”
“If the grass looks greener on the other side, try watering your own grass and stop comparing” – Unknown #H2OplusME #H2OplusMantra #Selfcare
“Life isn’t about finding yourself. Life’s about creating yourself. – #GeorgeBernardShaw #H2OplusME #H2OplusMantra #Freewill”
Objects • Forests, seaside, green tea, woodcraft, glass, crystals, rose gold, rocks and minerals, herbs, seaweed
Tier 1 (Copy and Video) • Facebook • Twitter • Instagram • Pinterest • Google +
Tier 2 (Video) • SnapChat • YouTube
Goals For Social Media Plan
Goal#1: Clean house and take control •Track down the authentic pages, especially via Google + and optimize/take ownership of them. •Connect these pages to the main website. •Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics
Goal #2: Increase posts by 1000% with quality content. •Schedule 10 posts every day w/ hashtags •Infographics on health and beauty. •Plan with National Day Calendar •Utilize content tools – Boomerang – Picstitch – SnapChat Screenshots – Facebook Live Influencer Takeover: Budget a naturist activity with key influencers and allow them to post for us.
Goal #3: Be seamless -Utilize HootSuite to stay consistent -Collaborate with ALL content generating departments -Assure that the messaging is consistent!
Goal #4: Over 10k following on ALL platforms We want 100,000,000 Followers! However, 10k is the benchmark for monetization. We will build the monetization plan once we exceed 10k likes.
KPI’s Key Performance Indicators
• Utilize platforms such as… 1. Hubspot Content manager, Cison, etc. 2.Google Analytics Metrics 3. Facebook ads, Insights, Boost Pages, and Engagement metrics
4. Increase of ‘Followers’ and ‘Likes’ 5. Number of unique visits to website from social media sites “Empty your mind. Be formless, be shapeless, my friend. Be like water my friend” – Bruce Lee #H2Oplus #H2Oplus Mantra
Final Goal: The social media strategy’s main goal is to increase traffic and sales inquiries to the main site. Strategy - Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics
Tiffany Lan | tlan@fb.com | +1 415 430 8467 FB: http://www.facebook.com/prTiffanylan LI: http://www.linkedin.com/in/tiffanylan W: http://www.prtiffany.com Twitter: @prtiffany Special Thanks! Gary Sexton at www.garysextonphotography.com Twitter Handles @elemceegee @therajahpress @antisocialnetworker

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Valentine's Day Social Media Campaign

  • 1. Social Media Manager Project Valentine’s Day Social Campaign 2016
  • 2.
  • 3. Style • Boho • Californian • Normcore • Rustic • Fitness • New-age • Earthy
  • 4. “It's kind of fun to do the impossible. - #WaltDisney #H2OplusME #H2OplusMantra #Strength
  • 5. Emotions • Empowerment • Self-care • Strength • Independence • Free - will “Open road, open mind.” – Unknown #H2OplusME #H2OplusMantra #Strength”
  • 6. “If the grass looks greener on the other side, try watering your own grass and stop comparing” – Unknown #H2OplusME #H2OplusMantra #Selfcare
  • 7. “Life isn’t about finding yourself. Life’s about creating yourself. – #GeorgeBernardShaw #H2OplusME #H2OplusMantra #Freewill”
  • 8. Objects • Forests, seaside, green tea, woodcraft, glass, crystals, rose gold, rocks and minerals, herbs, seaweed
  • 9. Tier 1 (Copy and Video) • Facebook • Twitter • Instagram • Pinterest • Google +
  • 10. Tier 2 (Video) • SnapChat • YouTube
  • 11. Goals For Social Media Plan
  • 12. Goal#1: Clean house and take control •Track down the authentic pages, especially via Google + and optimize/take ownership of them. •Connect these pages to the main website. •Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics
  • 13. Goal #2: Increase posts by 1000% with quality content. •Schedule 10 posts every day w/ hashtags •Infographics on health and beauty. •Plan with National Day Calendar •Utilize content tools – Boomerang – Picstitch – SnapChat Screenshots – Facebook Live Influencer Takeover: Budget a naturist activity with key influencers and allow them to post for us.
  • 14. Goal #3: Be seamless -Utilize HootSuite to stay consistent -Collaborate with ALL content generating departments -Assure that the messaging is consistent!
  • 15. Goal #4: Over 10k following on ALL platforms We want 100,000,000 Followers! However, 10k is the benchmark for monetization. We will build the monetization plan once we exceed 10k likes.
  • 17. • Utilize platforms such as… 1. Hubspot Content manager, Cison, etc. 2.Google Analytics Metrics 3. Facebook ads, Insights, Boost Pages, and Engagement metrics
  • 18. 4. Increase of ‘Followers’ and ‘Likes’ 5. Number of unique visits to website from social media sites “Empty your mind. Be formless, be shapeless, my friend. Be like water my friend” – Bruce Lee #H2Oplus #H2Oplus Mantra
  • 19. Final Goal: The social media strategy’s main goal is to increase traffic and sales inquiries to the main site. Strategy - Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics
  • 20. Tiffany Lan | tlan@fb.com | +1 415 430 8467 FB: http://www.facebook.com/prTiffanylan LI: http://www.linkedin.com/in/tiffanylan W: http://www.prtiffany.com Twitter: @prtiffany Special Thanks! Gary Sexton at www.garysextonphotography.com Twitter Handles @elemceegee @therajahpress @antisocialnetworker