The document discusses the importance of conducting effective media interviews. Media interviews allow organizations to share their positive achievements and developments with the public. They help boost an organization's image, inform people of accomplishments, and build goodwill. Successful media interviews require skills like planning, networking, presenting information clearly, and answering questions confidently. Proper preparation is also key, such as anticipating questions, scheduling details, distributing materials, and following up after the interview.

1. MEDIA INTERVIEWS
Presented By:- PRA

2. NEED FOR MEDIA INTERVIEWS:-
 The purpose of media interview is to let the
public at large and other stakeholder know
about the positive happening or achievement
of the organisation.

3. Objective of media interview:-
 To boost the image of the company.

4.  To inform about the achievements of the
company.

5.  To build goodwill and healthy relations with
the public and stakeholders.

6. Skills needed for media
interviews:-
 Planning, coordinating and organising skill.
 Good networking skills needed to make good
contact with various press reporters and
journalists.
 Knowledge about the situation like benefits
to the public, the time of its completion.

7.  Presence of mind to answer the questions
with appropriate replies that convey the
positive and pleasant picture of the
organisation.
 Presentation skills needed to take care of
vocal, verbal and visual elements of the
message to be presented.

8. Before the media interview:-
1. Whether it is appropriate to hold media
interview………..?
2. Anticipate the possible question that
journalist will ask and device the strategy of
answering them.
3. Decide the timing and venue of the media
interview.

9. 4.Ensure that all invitation are sent
out a week before the events and should
include:-
 Date and time
 Address of venue
 Location of map of venue
 Program with timing
 Names, title and brief biography of main
speakers
 A clear indication of what will actually take
place.

10. 5.Ensure that proper arrangements have been made and
following things are available:-
 Table and chairs
 Microphones
 Electricity power points and emergency
arrangement
 Projection equipment for slides
 Catering ( food, drinks)
 Name badges
 Parking and unloading arrangements.

11. 6.Welcome all journalists even those who have
not been invited to avoid any adverse
publicity.
7. Offer appropriate refreshment like tea,
coffee, water, snacks etc.
8. Check your general appearance, dress, hair
etc before entering press meet.
9. Distribute the printed material if any as it will
develop lines of questioning.

12. During media interview:-
1. Be attentive throughout the proceedings
and keep good eye contact.
2. Ensure that your speech is
firm, clear, convincing and well projected.
3. Welcome the media with words like “good
morning” “ good afternoon” etc.
4. Establish eye contacts with your audience
at the start, in the middle and at the
finishing of the statement.

13. 5 .Invite questions after announcing the
statement.
6. Avoid being trapped into argumentation.
7. Thank the audience at the end and ask them
to lunch , dinner, or tea party.

14. After the media interview
1. Monitor the coverage on television and
papers to assess the impact you have made
and to determine whether there is anything
more you need to do.
2. Maintain contact with journalists to
adequately respond to their interests and to
maintain long term contacts with them.

15. 3. Try to learn out of the mistakes you have
committed.

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