Sitecore personalization Basic

1. Microsoft Developers UAE Meetup
Simplify Sitecore
Personalization
Pradeep Shukla

2. Do I Know Pradeep Shukla ?
Pradeep Shukla
Blog: https://learningsitecorecms.blogspot.com/
Twitter: @pradsir
LinkedIn: https://www.linkedin.com/in/shuklapradeep/
Co-Founder #Sitecore User Group UAE – Dubai
Sitecore MVP 2019

3. Why Personalization ?

4. DO WE NEED CONVINCING ?

5. GET FULL VALUE FOR YOUR INVESTMENT
• Sitecore is not CMS platform its an Experience
platform.
• Sitecore just being used as CMS platform.
• Business is not getting complete ROI.

6. RESEARCH FROM MARKET
• “91% of consumers are more likely to shop with brands who recognize, remember, and
provide them with relevant offers and recommendations.”
Accenture survey, 2018

7. PERSONALIZATION IS EVERYWHERE
• Everyone does it even Google.
• You would have noticed on your E-Commerce portal.
• Netflix movie listing offer profiles to be created.
• Team celebrating your last birthday with your favorite cake.

8. CHARITY BEGINS AT HOME, BUT SHOULD NOT ENDTHERE

9. BECAUSE CONSUMERS WANT IT

10. BOOST IN DIGITAL CONVERSIONS
19 % Boost with
personalized Content
Growth in customer
Satisfaction Index

11. TECHNOLOGY HAS SIMPLIFIED THE PERSONALIZATION
• Technology is evolving on daily basis providing solutions
for any challenges.
• Sitecore and associated technology are not too high
on the cloud 9 and working in strategic manner to
simplify the process.

12. DO WE NEED MORE CONVINCING ?
PLEASE CONNECT SITECORE
SBOS TEAM.

13. How and when to start
personalization ?

14. LET'S START WITH BASICS
Try both
Component
and content
Show
Different
Content for
same
component.
Show/ Hide
Component.
Start playing content and component.

15. RULES CAN BE CONFIGURED
• First or repeat Visitor
• Type of device or operating system
• Which language and where they are located geographically
• Integration with social network data
• Responses to campaigns
• Referrer
• Date
• Day of month
• Time of day
• Visit number
• Pages visited Number of interactions.

16. RULES CAN BE CONFIGURED WITH THIS ALSO
• Cumulative pages visited
• Onsite search terms
• Explicit data from forms completed
• Assets downloaded
• Pattern matches (implicit)
• Profile, interaction data from CRM, Marketing Automation
• Customer, transaction and product data from Commerce, POS, ERP, PIM
• Data Management Platform data
• Data from other Applications apps, IoT,
• Etc.

17. What can and infect goes wrong?

18. CHALLENGE WITH PERSONALIZATION
• Everyone Wants to do It.
• Organization don’t have time or right
resources.
• Organization get lost thinking when and
where to start.

19. Content is a BIGCrisis
97 % Say
Content is
Critical
Even 40 %
Budget
Allocated
75 %
struggle
Content keep
CMO
Awake at
Night
Sitecore Content Hub gives you charge of your entire
content lifecycle.

20. DEPTH MATTERS
• Home page personalization given better ROI
as compared to inner pages.
Nissan survey

21. ADHERENCETO BEST PRACTICES
• Helix make life better.
• Page templates must be designed and developed
with LEGO Approach.
• Component must be data driven.

22. LACK OF ALIGNMENT
• All the digital activation must be aligned to group level
personalization objective.
• Alignment across all channel is must
• Social
• Email
• PPC
• Search
• Offline
• Other Channel
• Traffic received should always be aligned with content we are
displaying across number of touchpoints.
• Lack of synergy across multiple Business SILO

23. MISSING DATA ? MISSING INSIGHT ? LACK OF STRATEGY
• All relevant data must be captured in data lakes.
• Data lakes can be anything
• Sitecore
• Google
• Etc.
• Actional insight must be derived from data lakes in order to fine
tune the personalization strategy.
• Adherence to ABC of Data capture is must and data needs to be
captured in all aspect.
• Accusation
• Behavior
• Conversion

24. FITBIT APP IS TRYING ITS BEST

25. WHAT TYPE OF DATA ?
Traffic acquisition
Social
Email
Search
Offline
Other Channel
Digital fingerprints
What kind of device
Geolocation
Mobile v/s Desktop
Persona and Profile
Profile of users
Site interaction
Profile card
Pattern card
Capture the action of user

26. RIGHT MATTERS AND NEED DEDICATION
• Personalized content delivery will help digital marketer to
server the customers and prospects form all below aspect.
• Right Way
• Right experience
• Right Customers
• Right Time
• Though this is an easy process but its needs dedication to
convert the customer as “Preferred Customer”.
• Sales and Revenue is directly proportional, and this grows
along with your Digital maturity.

27. Where Can I Explore Further ?

28. ONLINE LEARNING SESSION SITECORE ELEARNING

29. What Next ?

30. LET THE PERSONALIZATION BEGIN

31. THANK YOU