Kellogg's PPT

3. COMPANY FACTS:  ESTABLISHED IN 1906 & FOUNDED BY “WILL KEITH KELLOGG”  PRODUCT IS MANUFACTURED IN 18 COUNTRIES & MARKETED IN MORE THAN 180 COUNTRIES AROUND THE WORLD.  IT IS THE WORLD’S LEADING PRODUCER OF CEREAL & LEADING PRODUCER OF CONVENIENCE FOODS IN WHICH INCLUDES COOKIES, CRACKERS, TOSTER, PASTRIES, CEREAL BARS, FRUIT FLOVOUR, SNACKS, FROZEN WAFFLES & VEGETARIAN FOODS.

5.  FAILURE OF KELLOGG’S IN INDIA: REASONS:  OVER CONFIDENCE & IGNORANCE OF CULTURAL ASPECTS.  LACK OF UNDERSTANDING OF INDIAN CONSUMER BEHAVIOUR & HABITS.  PREMIUM PRICING POLICY.

6.  Political  Economic  Socio-cultural  Technological Factors  Environment  Legal  PESTEL ANALYSIS:

8.  SWOT ANALYSIS:

10. = WHY TO GO FOR KELLOGG’S?