My first business plan for an E-commerce business that I presented to Sequoia at Sunstone Business School.

1. Business Plan: Captured forever Pragati Dhingra Aditya Gupta Tarun Jain Amit Garg Ravi R Srivastava Sunstone Business School

5. Competition High Low Captured Forever Offline Printer Social Networking Site Online Printers User Experience Collaboration Emotional Appeal

9. We require ~INR 50 Lacs to get started…. Fixed Cost Amount Setting up Office Acquiring office space (+3 month advance) 200,000 Infrastructural fixed cost Furniture 200,000 Machines/Servers/Internet/Backups 600,000 Telephone/Printer/Fax/Scanner 200,000 Acquiring Vendors Acquisition of the vendor for printing 10,000 Acquisition of the vendor for delivery 10,000 Software Online tool to create Year Book + Whole online setup 30,00,000 Total 42,20,000

10. … .and generate profit in first year itself by launching in 10 colleges It will be profitable in the first year itself and generate INR 2.2 Lacs/college P&L for first 10 colleges in first year Remarks Revenue INR 9,000,000 Number of Students /College = 900 Costs Reaching out to cultural secretary to tell the batch through him/her that online yearbook can be created for free -INR 50,000 Connecting with teachers, adding them to the year book -INR 200,000 50 teachers /College Helping classes create a custom yearbook -INR 360,000 Creating emotional appeal -INR 900,000 FM radio dedications/sponsoring -INR 800,000 30 seconds cost 8-10K Leaflets/posters -INR 100,000 Media coverage -INR 1,000,000 News item/50 sq cm ad in advertorial Helping with farewell party -INR 900,000 Printing Cost -INR 2,430,000 Shipping cost -INR 45,000 0.5% of revenue Total profit (With ad campaigns and assuming 10 colleges) INR 22,15,000

12. QUESTIONS….

14. OPPORTUNITY Colleges Student (Hundred Thousands) Engineering 3573 8.5 MBA 1700 1.8 CBSE X 10,000 12 CBSE XII 10,000 12 ISCE 1,800 1.7 ISC 1,600 1.2 IB 160 0.1 Medical 420 0.2 Total 38