Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
How are mobile devices changing face of payments?
1. How are mobile devices
changing the face of
payments?
Pragati Ogal Rai
Mobile Technology Evangelist, PayPal
@pragatiogal
github.com/pragatiogal
Mobile Developer Conference, Chennai, Dec 1, 2012
2. Agenda
• Journey of Payments
• Current Landscape
• Emerging Trends in Mobile Payments
5. Old Roman Empire Gold Coin Ancient Indian Gold Coin
Ancient Greek Silver Coin
6. Kublai Khan issued paper money
known as Chao
Emperor Kublai Khan Paper Money
Yuan Dynasty 500 Cash 1269-1365
1215-1294 AD
Marco Polo was a Venetian merchant traveler
whose travels are recorded in II Milone.
He introduced Europeans to Central Asia and
China.
Marco Polo
1254 – 1324 AD
http://en.wikipedia.org
7. First Diners Club credit cards were given out in 1950
Curtsey Diners club
8. Founded in 1998, PayPal allows payments and money transfers
through the Internet.
10. Logos!
Worldwide mobile payment transaction values will surpass $171.5
billion in 2012, a 61.9 % increase from 2011
Gartner, May 2012
1.8 billion consumers globally will buy digital goods via their mobile in
2011, this will rise to 2.5 billion in 2015.
Juniper Research, 2011
13. What are Mobile Payments?
• Consumer uses a mobile device
• Merchant uses a mobile device
• Both consumer & merchant use a mobile device
How do you define mobile payments?
14. Remote Mobile Payments
• Send and request money
• SMS based payments
• Mobile banking
• Application/ Browser based payments
• Carrier Billing
Fahad.com
15. Proximity Mobile Payments
• Barcode Scanning
• Point of Sale
• NFC
• Bluetooth
• RFID
• Accelerometer
Wikepedia.org
16. Your Definition of Mobile Payments
What does a Merchant want? What does a Consumer want?
• Quick, easy, hassle free • Fast
• Security compliance • Secure
• Fraud prevention systems • Easy
• Current and up to date system • Choice of payment providers
• Reliable
• Pricing
17. eBay Inc.: Developer Offerings
Consumer
Products
Merchant Merchant
Products Products
Capabilities
12/5/2012
Community OVER 800,000 DEVELOPERS
19. Why PayPal?
113.2 million Active consumers
190 markets
25 currencies
21 localized websites
$118 billion TPV in 2011
$4382 per sec
6.2 million payments per day
0.26% fraud rate
24. PayPal Access: Your Commerce Identity
Sign-on Today
• 23% - customers who abandon carts
when asked to register1
• 45% - leave website when they can’t
remember their password2
• 25 - average number of online accounts
per user1
1. Forrester Research 2. Blue Inc.
25. PayPal Access: Your Commerce Identity
• Single sign-on
• Enter and update billing and shipping
information once
• Commerce identity. PayPal is trusted by
consumers to keep their information
secure and respect their privacy
26. PayPal Access: Delivers Actionable
Consumer Data
PayPal Informatics data Informatics Data Examples
covers up to 60% of online
transactions* Online activity: who customer is &
how they purchase
– Time of last purchase
– Frequency of online purchase
– Average amount per online purchase
– More…
PayPal
Informatics
Category of purchase history
– UPC code
– eBay category (420K categories)
i.e. women's clothing jeans, women's junior’s
jeans, women's petites jeans
All online transactions
Real-time data: Enables targeted
offers, even on first visit
28. Development Phases
Design, build &
test application
GO LIVE
Get API Submit for
credentials approval*
Create Sandbox
account
* Only Adaptive Payments, Mobile Payment Library, and certain
advanced APIs in Express Checkout require submission.
32. PCI Standard Council
• Independent organization
• Develop common set of payment standards
• PCI-DSS v2.0
• PCA-DSS
• PCI-PTN
• PCI-P2PE
33. PCI-DSS V2.0
• Build and maintain a secure network
• Protect cardholder data
• Regularly test and monitor networks
• Maintain an InfoSec policy
• Maintain vulnerability management program
• Implement strong access control measures
35. Mobile Payments are Here to Stay
"We expect global mobile transaction volume and value to
average 42 percent annual growth between 2011 and 2016, and
we are forecasting a market worth $617 billion with 448 million
users by 2016,"
Sandy Shen, research director at Gartner, May 2012
36. M-payments is a Global Phenomenon
Eastern Europe will see the highest user growth between
2011 and 2016. Asia/Pacific will have the most m-payment
users, but Africa will account for the highest revenues.
Gartner, May 2012
37. M-payments is a Global Phenomenon
• M-pesa in Kenya
• Chipknip
• GeldKarte
• Royal Canadian Mint
http://pritamkabe.wordpress.com
38. Mobile brings New Use Cases
Location-based services Self-scanning &
self-checkout
Online Commerce
Promotions &
Shopping Lists coupons
Global Social Commerce
In-store
Mobile Wallet
research
Loyalty
39. Changing Form of Payments
• Money becomes more abstract
• Royal Canadian Mint
• Digital goods
• Anonymous payments: Bitcoin
Less cash society Cashless society
42. Summary
• Mobile payments are here to stay
• Define what mobile means to your business
• Think beyond the hype
• Security, trust, and safety is of paramount importance
43. Pragati Ogal Rai
@pragatiogal
http://www.slideshare.net/pragatiogal
Notes de l'éditeur
Paper money backed by government. People believe and trust in it.In the United States:1690 Colonial Notes The Massachusetts Bay Colony issued the first paper money in the colonies which would later form the United States.1781 Nation's First Bank Also to support the Revolutionary War, the continental Congress chartered the Bank of North America in Philadelphia as the nation's first "real" bank.
Barcodes are used for two purposes: generating communication for payment and loading prepaid gift cards into wallet.
X.Commerce is an open ecosystem of partners and developers to help retailers extend and future proof their commerce infrastructure. Stats: Over 50 capability categoriesOver 300 technology companies integratingOver commerce 800K developers All to help deliver innovation to retailers, large or small. -Data platform catalog inventory intelligence customer intelligence optimizationCloud Hosting environment Storefronts commerce applications data
The way consumers are shopping is changing. The adoption of smart phones are allowing consumers to control how, when, and where they shop. Consumers have more leverage.