Pragea Geldoffy

Greater Jakarta Area, Indonesia ID

Brand Manager

Consumer Products

8 years experience in marketing field, responsible for end-to-end business process mainly in sales achievement, branding, and marketing strategy for both B2C and B2B. 2014: establish Mie KremezZ Brand DNA, Mie KremezZ Taste Test, Mie KremezZ TVC (proven high brand recall and brand persuasion), Mie KremezZ new packaging design, Indonesia Best Brand Awards 2014, Top Brand for Kids 2014 2013: +43%sales value growth compare to 2012 with only 87% sales budget usage (effective result with high efficiency), 34% market value share (based on Nielsen Retail Audit data), establish digital marketing, effective & efficient consumers promo, effective trade/retail promo, Indonesia Best Brand Awards 2...