This document discusses various digital marketing tools and strategies for social media and online communication. It covers analyzing competitors and customers on social networks, creating a communication plan for social media publishing and crisis management, running advertising campaigns to position messaging, managing online communities, reporting statistics and measuring results, designing graphic content for different platforms, using landing pages to convert visitors into leads, developing mobile apps and e-commerce sites, and implementing email marketing with good segmentation. The overall focus is on using different digital channels and tools to effectively communicate a company's message and achieve its marketing objectives.

1. SOCIALMEDIA

2. DIGITAL TOOLS
SOCIAL
NETWORKS
WEB SITES
LANDING
PAGES
APPS E-COMMERCE
DIGITAL
CATALOG
VIRTUAL
CATALOG
DIGITAL
ADS
PHOTOGRAPHY
E - MAIL
MARKETING
VIDEO
VR
360 VIDEOS

3. Market analysis
Social networks allow an analysis of competitors, better know
their target and have a broader view of the sector. We analyze
your competition, consumers and industry trends.
SOCIAL NETWORKS

4. Analysis of the current situation of company
Social networks are an important way to evaluate the performance of your company.
It is very useful to follow the voice of the consumer in the current times. Implemen-
ting effective strategies supposes a great potential for those companies willing to
connect, listen and take serious their consumers.
SOCIAL NETWORKS
25%
20%
15%
40%
COMPANY

5. Communication plan
Planning in social networks is not easy. Isolated publications do not guarantee an
effective communication. For this to be possible, a communication strategy adapted
to its target group and the company's guidelines, is necessary. With us you will have
a timeline for publications, crisis management and language management in digital
media.
SOCIAL NETWORKS

6. Campaign planning
There are campaigns for every need and commercial objective. Advertising cam-
paigns guarantee the permanence of a coherent and sustained message in a certain
period of time, ensuring the positioning of the objective message.
SOCIAL NETWORKS
CAMPAIGN

7. Community management
The function of a good community manager is strategic, beyond the monitoring and
management of social networks, you will always have someone to attend in a timely
manner to your users and potential customers. They will never feel abandoned. We
guarantee a successful communication between your organization and the digital
community.
SOCIAL NETWORKS

8. Statistics, analysis report and monthly results
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Without clear objectives you can not perform statistics. That is why our analysis re-
ports are strictly related to the communication plan. At the end of each month you
will have the tools to measure the impact and acctions obtained.
SOCIAL NETWORKS

9. Design and format of publications
In our creative processes we develop copywriting ads and graphic lines with a high
aesthetic standard oriented to communicate what was agreed in the communication
plan. There are different formats for creating content and how to publish it. It is im-
portant to know the platforms where the content will be published in order to meet
the objectives set.
SOCIAL NETWORKS

10. DIGITAL ADS
Your message must reach the target group
Through segmentation we ensure the effective investment in advertising and reach
the objectives established in the advertising strategy.

11. WEB SITES
We design your website so that it is easily found in google
Our websites are developed using CMS programming that serves to
manage content. We also use responsive design that serves to
adapt the website to the device that is being used.
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add photoPRAGMA
STUDIO
Pragma studio es una compañia de
publicidad integral e independiente
enfocada en la creatividad.
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HOME PRAGMA STUDIO CONTACTO
PRAGMA STUDIO
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add photo
PRAGMA STUDIO
Pragma studio es una compañia de
publicidad integral e independiente
enfocada en la creatividad.
Right click and add photo
HOME PRAGMA STUDIO CONTACTO
PRAGMA STUDIO

12. LANDING PAGES
Right click and add photo
LEARNING WE US
Your Brand is very important
be a great CM.
GET THE MANUAL
Name
E - mail
Company
Tittle
I accept the terms.
The humanization of the brand helps
us generate emotions in the client,
for example, greater confidence.
Even if the brand is not a person, it is
managed by them.
KNOWLEDGE CREATIVITY STRATEGY PLANNING OBJECTIVES
Convert all your digital visitors into possible customers
A landing page is a web page designed specifically to convert visitors into leads. If
we offer something that seduces the user, they will be more willing to leave informa-
tion through a form.

13. APPS
Get apps and put your brand
in the pocket of all its customers.
The presence of the company in the
mobile devices positions the brand
because customers and users can
check the app anywhere and
anytime.

14. Grow your business
through digital
platforms.
A website with E-commerce
will serve to sell your
products or services through
of a virtual store, available
and open 365 days of year,
the 24 hours of the day.
E- COMMERCE

15. E-MAIL MARKETING
E-mail Marketing
Email Marketing is a direct communication tool, using e-mail as a channel.
Good segmentation is very important in an e-mail marketing strategy.
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