David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017

•

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How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.

Business

David Lockie
PRAGMATIC
Using Open Source Software
to Speed Up your Roadmap
@pragmaticweb
https://pragmatic.agency

@pragmaticweb pragmatic.agency d@pragmatic.agency

Digital Sprawl
Image: Build:LA http://cityhubla.github.io/LA_Building_Age/#12/34.0097/-118.3344
@pragmaticweb pragmatic.agency d@pragmatic.agency

Pragmatic Digital Platform
Experiences
Website front end
Apps
APIs
Email template
Social posts
Feeds
Structured data
Search
Chatbots
Connected world
Data
CRM
Single Customer View
ERP
Finances
Business Intelligence
Architecture
Content management
App backend/engine
Marketing automation
Email management
Search engine
IDAM
Analytics
Ecommerce
IoT brokers
Social networks

@pragmaticweb pragmatic.agency d@pragmatic.agency
● Allows optimal pace of change at different layers
● Avoids license lock-in
● Reduces experimentation cost
● Minimises time spent maintaining non-value add functionality
● Gives you options to avoid time lost waiting for feature release
● De-risks your platform by allowing visibility of the roadmap
● Generally increased availability of suppliers
Using open source as glue is just less risky

● Maturity of digital and organisations
● Availability of experienced digital C-level people
● Carrots: data strategy and personalised experiences
● Sticks: GDPR, legislation and risk
● Sophistication of the SaaS marketing space
● Acceptance of FOSS - WordPress is every SEO’s favourite
@pragmaticweb pragmatic.agency d@pragmatic.agency
Why now?

PEI Media
Experiences
Website front end
Apps
APIs
Email template
Social posts
Feeds
Structured data
Search
Chatbots
Connected world
Data
CRM
Single Customer View
ERP
Finances
Business Intelligence
Architecture
Content management
App backend/engine
Marketing automation
Email management
Search engine
IDAM
Analytics
Ecommerce
IoT brokers
Social networks

Architecture
Content management
App backend/engine
Marketing automation
Email management
Search engine
IDAM
Analytics
Ecommerce
IoT brokers
Social networks
PEI Media
Experiences
Website front end
Apps
APIs
Email template
Social posts
Feeds
Structured data
Search
Chatbots
Connected world
Data
CRM
Single Customer View
ERP
Finances
Business Intelligence

PEI Media
Experiences
Website front end
Architecture
Content management
IDAM
Analytics
Data
Business Intelligence

PEI Media
Experiences
Website front end
Architecture
Content management
IDAM
Analytics
Ecommerce
Data
CRM
Single Customer View
Finances
Business Intelligence

PEI Media
Experiences
Website front end
Architecture
Content management
IDAM
Analytics
Data
CRM
Single Customer View
Finances
Business Intelligence

PEI Media
Experiences
Website front end
APIs
Structured data
Architecture
Content management
Marketing automation
Search engine
IDAM
Analytics
Data
CRM
Single Customer View
Finances
Business Intelligence
Personalised experience

@pragmaticweb pragmatic.agency d@pragmatic.agency
How are we going to optimise an
experience for both humans and
machines?

@pragmaticweb pragmatic.agency d@pragmatic.agency
● Don’t fear the sprawl, it’s part of the journey
● Use open source at the centre of your digital marketing platform
● Aim for a virtuous circle of data and experience
● Think about what personalisation could do for your business
● Good luck selling more coffee
Key takeaways

Thanks!
@pragmaticweb
pragmatic.agency
d@pragmatic.agency

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13. Digital Sprawl Image: Build:LA http://cityhubla.github.io/LA_Building_Age/#12/34.0097/-118.3344 @pragmaticweb pragmatic.agency d@pragmatic.agency

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15. Pragmatic Digital Platform Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks

16. Pragmatic Digital Platform Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks

17. @pragmaticweb pragmatic.agency d@pragmatic.agency ● Allows optimal pace of change at different layers ● Avoids license lock-in ● Reduces experimentation cost ● Minimises time spent maintaining non-value add functionality ● Gives you options to avoid time lost waiting for feature release ● De-risks your platform by allowing visibility of the roadmap ● Generally increased availability of suppliers Using open source as glue is just less risky

18. ● Maturity of digital and organisations ● Availability of experienced digital C-level people ● Carrots: data strategy and personalised experiences ● Sticks: GDPR, legislation and risk ● Sophistication of the SaaS marketing space ● Acceptance of FOSS - WordPress is every SEO’s favourite @pragmaticweb pragmatic.agency d@pragmatic.agency Why now?

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28. Thanks! @pragmaticweb pragmatic.agency d@pragmatic.agency

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