Prague’s # 1 source for Czech news in English… - News delivered straight into your inbox!

1. MEDIA KIT Prague’s # 1 source for Czech news in English…
2012 News delivered straight into your inbox!

2. The Prague Daily Monitor is an electronic daily newspaper, distributed via
email and posted on the web every business day. Since its launch in 2003,
the Monitor has developed a strong position as the primary Czech news
source among decision makers in the international business and diplomatic
community in Prague, and other English-speaking professionals living and
working in the Czech Republic.
The Prague Daily Monitor distributes the
email edition to over 6,000 purely opt-in
readers on a daily basis, and each month
the Monitor website generates more than
59,000 visits and 94,000 page views from
36.000 unique visitors.
Recently the Prague Daily Monitor’s email
list has grown by about 1.5% a month, and
is expected to top 7,000 registered users by
quarter 1 2013 due to expanded marketing.

3. Demographics
Monitor readers are English-speaking, well-educated professionals
with well above-average income. They lean male and more
mature (35+).
They typically reside in the Czech Republic, have strong business
interests here and read the Monitor for both business and personal
reasons.
Monthly household income in Czech crowns
More than 220.000 14%
55.000 to 100.000 32%
Education
110.000 to 220.000 28%
27.500 to 55.000 19% Bachelor‘s
Less than 27.500 7% 40%
Master‘s / Ph.D. 44%
Frequency reading the Monitor
Highschool 12%
Onces a week: 4% Less than once a week: 2%
Every Day: 69%
2-3 times a week: 25%

4. Where are readers coming from?
The Prague Monitor’s readers are broad and varied, coming from
all across the globe.
Germany: 4%
UK: 12% Others: 19%
USA: 21%
Czech Republic: 44%
Quick facts chart
Unique Visitors – 36,278
Page Views – 94,310
Visits – 59,218
Active Subscribers – 6,105
* January 2012

5. Sample Readers
Sample Readers the firms &
Here is a sample of some of
organizations with Monitor readers:
Vodafone Czech Republic US Commercial Service
Česká spořitelna Radio Free Europe
ORCO Cushman & Wakefield
International School of Prague University of New York in Prague
AT&T Ministry of Foreign Affairs Czech
DHL Republic
Deloite English College in Prague
Here is a sample ofAccenture the firms &
some of Ernst & Young
organizations with CSA
Monitor readers: Hewlett Packard
Italian Chamber of Commerce Hotel Hilton
Caledonian School Prague British School
Prague British School Royal Institute of British Architects
Czech Data Systems Dorset Recruitment

6. Advertising with
Prague Daily Monitor
Advertising in the Prague Daily Monitor
gives you a unique channel to address
Website
top decision makers and potential
The website is the heart of
customers in a cost-effective way.
the Monitor. Multiple banner
There are two main forms of sizes and text links are the
promotion with the Prague main ways of promotion on
Daily Monitor: on the website the website which reaches
and in the Monitor email over 36.000 unique visitors
edition. per month.
Email edition
The email edition contains a complete, organized
listing of all the day’s stories with links to the Monitor
website, and is sent when the Monitor is published
each morning at 8am. It’s like a newspaper, except
readers get it in their inbox instead of their mailbox.

7. Banner Ad formats and Pricelist
WEB HOMEPAGE/ Subpages* EMAIL
WEB
Location Size Price
Leaderboard 728 x 90 CZK 30,000
Big Box 1 336 x 280 CZK 20,000
Big Box 2 336 x 280 CZK 10,000
Big Box 3 336 x 280 CZK 10.000
Full Banner middle 1 468 x 60 CZK 7,500
Senior banner 1 336 x 90 CZK 7,500
Senior banner 2 336 x 90 CZK 5,000
Full Banner bottom 1 468 x 60 CZK 3,500
* All Subpages are -25% from homepage price
EMAIL
Location Size Price
Leaderboard 336 x 90 CZK 15.000
Big Box 1 336 x 280 CZK 10,000
Full Banner middle 1 468 x 60 CZK 7,500
Senior banner 1 336 x 90 CZK 5,000
Full Banner bottom 1 468 x 60 CZK 2,500
Please contact sales@praguemonitor.com for more information about promoting your
business with Prague’s # 1 source for Czech news in English!