This presentation describes the problem of online monetization through paid content, and the unique approach of ClikServ Inc.

1. Intro to ClikServ Raj Mehta ClikServ Inc. Create additional revenue streams raj@clikserv.com August 2, 2010

2. 6 out of 10 Publishers Considering Paid Content Options - API Industry Shift Online Revenue Initiatives 2009, American Press Institute – ITZ Belden Survey, http://www.newspapernext.org/OnlineRev2009FINAL.pdf

3. Will Readers Pay? Readers would pay BCG Study, 11/2009

4. Newsday.com

5. User Problem 5 SubscriptionPaywall

6. Big Problem 6 $40 for 8 wks And long form

7. Publisher’s Woes 7 $4 million 6+ months Source: http://steveouting.com/2009/11/09/newsdays-pay-wall-from-bad-to-worse/

8. Results 8 3 months 35 subscribers $9,000 revenue

9. A Profitable Case StudyYogaToday.com 9

10. YogaToday.com 10 $3.99

11. Big Problem 11 Need e-commerce infrastructure Long payment process Cart abandonment of 60+ % (LiveMarket)

12. Our Solution 12 Pay easily by the Item

13. Our Solution 13 User Interface - ClikServ Toolbar All interaction – On the page

15. Customer rights management (pay per view)

16. Pricing engine

18. Personal History

19. No credit card needed for signup

20. Spending control

21. Automatic subscription

23. 17 Questions