You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
4. From many apps on your phone,
how many do you actually use?
YOUR
STUNNING
IMAGE
Why Visibility Matters?
According to Google, in U.S out of
33 apps installed on an average,
people used only 1/3 of the apps
5. Some Discussions I’ve had
“I have uploaded app description,
and assets. They look just fine”
“Sigh! I lately got several bad
ratings on the app”
“I just made a new release of the
app, but i found people were not
aware of this update”
“I never updated my app. The last
time i updated the app was when i
launched the app few months back”
12. Here are some key points
Placing keyword in the title ‘could’ boost your rank
Keyword density is relevant to Android app titles
Repetition of keywords in title could work, but rarely
29. Case Study: Zombie Ragdoll
Source: Google
By Search Observe the title Assets in Locale
30. Case Study: Zombie Ragdoll
Source: Google
Increased engagement
because of appeal of the
localized version
80% of installs came from
users of non-English languages
31. Think of ‘this’ before Localising
International Launch and Support
Is the name a trademark?
International User’s pattern of searching
Is translate possible?
Discoverability and usability ( marketing budget)
33. So Far….
1
2
3
4
Design sreenshots that scream “Install me”
You have 3-4 seconds to catch user’s attention with your screenshot
Strategy differs for Apps & Games
Title and Description Matters. Focus on Keywords, Formatting and first 3 Lines
5 Strong Opening, Good Storyline & Script can work well for app trailers. Leverage Video Ad Platforms
6 Think Market when going global
Reply to all reviews reported7
52. Are you following Social Media enough?
Understand how users user your
app name and feature-synonyms
53. Enter the world of Blogging
Don’t forget the post “Keywords”,
“Meta Description” and Back
links.
54. So Far….
Try out long trail keywords
Analyse competitive keywords
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2
3
4
strategies to reply to different types of comments
Blogging network is potential way to reach out to right kind of users
65. 30% Users 70% Users
Variant 1 : Testing for new icons
Variant 2 : Testing for new Tab assets
15% Users
15% Users
Martin Josh
PLAY Experiments
66. CASE STUDY - EverythingMe launcher
Changing your app icon can have an incredible impact
Slogan as part of the feature graphic design can improve
conversion ( +7% in this case)
App’s short description can help you capture user’s
attention
68. And finally…
App Indexing is important to re-engage or acquire users
Use experiements to strategize app store listings
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2
3 Use in-app deep linking
70. Points, but not limited
Use Strategic Notifications
On-Boarding
Community Engagement on Social media
Relevant and Concise
Timing
Missing you!
Being smart and Interesting
Branch for Deep Linking
In-App Feedback
Update but Notify Users