2. Agenda
• Business Proposal
• Timelines
• Feasibility analysis
• Operations Plan
• Marketing Plan
• Competition
• Financial Projections
• Summary
3. Business Proposal
Agenda
The problem: 3D printing empowers the consumer to and design innovative
Business products for their custom needs. The greatest challenge that exists in current
Proposal custom design market is the high degree of CAD design skills required.
Timelines DreamIt Solution: DreamIT destroys the traditional barriers to creativity by
bringing community collaboration to designing of innovative products. DreamIt
Feasibility Inc. utilizes the power of crowdsourcing to eliminate the need of specialized
analysis
CAD design skills.
DreamIt
Operations
Plan
Marketing
Plan
Competition
Financial
Projections
Summary
4. Process A : User Challenge
Users (crowdsourcers) upload videos / text
Agenda 1 descriptions / pictorial depictions of what they
want to de created
Business User confirms the challenge and request is posted on DreamIt
Proposal
Timelines
community board. User will be required to make a Ernest
payment and the payment will go into an Escrow account
2
Feasibility Community members register for the challenge
analysis
Operations
3 and submit their designs for the challenge
Plan
The owner of the challenge accepts the designs or rejects.
Marketing If client accepts designs
Plan • Option to order 3D prints. DreamIt collects the money from
Competition
Escrow account.
If User rejects designs
• Money refunded to the client
4
Financial
Projections
Designs are uploaded to Online market on DreamIt
Summary
3D printed items are shipped to client from
5 DreamIt printing facility.
5. Process B : Members complete the challenge
Members are notified of new challenges on
Agenda 1 DreamIt
Business
Proposal
Members register for design challenge
Timelines
Feasibility
• Individually or
• Virtual Company 2
analysis
Operations
Plan
Members collaborate in real time to
Marketing innovate work on Innovative design on
Plan
3 DreamIt design canvas.
Competition
Financial
Projections The owner of the challenge accepts the design. DreamIt
collects the money from Escrow account. User submits
Summary feedback on the short listed designers helping them
earn respect points. Payment made to members
4
account
6. Process C : Direct Purchase
Agenda 1 Users browses the market place on DreamIt
Business
Proposal
Timelines
User selects designs on the market place and
places an order for 3D print of selected designs
2
Feasibility
analysis
Operations
3 User makes payment to DreamIt
Plan
Marketing
Plan
3D printed items are shipped to client
from DreamIt printing facility. 4
Competition
Financial
Projections
Summary
7. Feasibility analysis
Agenda
•Crowdsourcing •Nacent market
Business •3D printed models shipped to •Low competition
home •Local markets (Greater Toronto
Proposal
•Gamification Area)
•Simplified design capabilities with •Proximity to Major US market
Timelines touch based application
•Low cost of customer acquisition
Feasibility •Design simplification using Google
analysis Patents
•Collaboration with bakeries to
Operations Strengths
produce custom bakery products Opportunity
Plan
Marketing
Plan Weakness Threats
•High upfront cost of 3D printing •Possible hijacking of design
Competition devices applications by competition
•Low awareness on 3d printing and •Economic Slowdown
Financial its capabilities
Projections •Material constraints
Summary
8. 2012 2013
Agenda
Phase 1 - Development
Business
Business Setup and Recruitment
Proposal Website Development
Mobile App development
Timelines Equipment purchase
Software testing
Feasibility
analysis Soft Launch (Application Alpha)
Phase 2 - Testing
Operations
Plan Design testing
Community membership recruitment
Marketing
Plan Launch Pilot (Application Beta)
Feedback and Development
Competition
New Capital Acquisition
Financial Phase 2 - Launch
Projections Pre-launch Marketing
Launch
Summary Membership solicitation
Continued feature development
9. Marketing Plan
Agenda
Target market
Business
Proposal 1. Hobbyist / Mavens
Timelines
2. Fire Cracker
3. Family
Feasibility 4. Designers / Artists
analysis
Operations
Plan Long Tail Strategy
Marketing
Plan
Competition
Financial
Projections
Summary
10. Competition
Agenda
Direct Competition
Business
Proposal
Timelines
Feasibility
analysis
Operations
Plan
Marketing
Plan
Competition
Financial Indirect Competition
Projections
Summary
11. Financial Projections
Agenda Base Scenario Projected Income Statement
2012 2013 2014 2015
Revenue
Business
Transactional Revenue from 3d printed Items 50,000 648,000 2,160,000 3,276,000
Proposal
Transactional Revenue from design sale alone 600 4,320 10,800 15,120
Transactional Revenue from 3d printed culinary arts food Items 5,000 54,000 108,000 144,000
Timelines Advertising $20 $360 $1,080 $1,764
Membership $100 $2,360 $7,170 $19,640
Total Revenue $55,720 $709,040 $2,287,050 $3,456,524
Feasibility
analysis Expenses
Cost of Goods Sold (COGS)
Operations Material Cost $15,000 $162,000 $540,000 $756,000
Plan
Selling , General and administrative
Marketing Marketting and search optimization $1,000 $2,000 $2,200 $2,200
Plan Shipping (Canada post) $15,300 $165,240 $550,800 $771,120
Advertising $3,500 $7,200 $14,400 $20,700
Facility Rental $18,000 $72,000 $79,200 $87,120
Competition Maintainence $1,000 $5,000 $10,000 $12,000
Capacity Buildup $50,000
Salaries $50,000 $70,000 $150,000 $200,000
Financial Startup Expenses
Projections 3D printer Purchase Costs $50,000
Website Development $50,000 $100,000 $100,000 $50,000
Summary Legal costs * $5,000
Financing Costs
Loans,Friends and Family
Total Expenses $208,800 $583,440 $1,496,600 $1,899,140
Net Income -$153,080 $125,600 $790,450 $1,557,384
