1. new media initiative proposal ‘ PhokatCopy’

3. mechanics & process one : advertisement templates printed , shuffled , repacked & distributed to partner photocopy outlets in & around campuses two : students availing photocopying services at these partner outlets get a scratch card for every 20 sheets photocopied three: students can then exchange these scratch cards for gift vouchers of their choice e.g. talk-time , Sodexo™ Meal-Vouchers , etc. four : through reimbursement process the students submit their data including name , phone number , e-mail address & other details, which in-turn ensures trackability of the advertising campaign which can be shared with the advertiser operations & reimbursement partner: http://www.phokatcopy.com

4. product detail Advertisement on one side (back) of the page Medium: A4 sheet - 90gsm wood-free paper Ad measurement: 18cm X 25cm Frequency: 1 in 1, 1 in 2, 1 in 4 pages Color: Four Color

5. case study: Validated by client representatives indicating customers carried the ads as reference for store location and purchase Past (Jul–Sep 2008) Present (Aug – Sep 2009) Promotion Medium: Posters, Banners, Flyers 25,000 sheets distributed in IIT-Delhi Promotional Activity: Campaign to create awareness about Apple’s Education discount among students of IIT-Delhi Sale of Mac-Books™ in IIT-Delhi went up by 6 times; from 2 units sold through in Sep 08 to 14 units so far via our medium for advertising

6. case study: brand recall for Vodafone increased to 33.6 per cent & Vodafone services including internet packs, CallerTunes, etc. saw an increase in recall as well Campaign Duration: (Nov 2009) Promotion Medium: Advertisements on the back sides of photocopied pages Promotional Activity: Campaign to create awareness of Vodafone’s services – Vodafone Tuesdays, Internet Pack, CallerTunes and Facebook on Vodafone

8. competitive edge understands & pinpoints its target market directly identifies with demographics on a personal level vs print media distribution channels leads directly to the consumer higher retention & higher visibility vs flyers & pamphlets cheap & effective route of advertising throughout the year sustained visibility for a much longer period vs other campus promotion

9. existing clientele .. and many more

10. list of campuses Delhi Pune Mumbai University/College Students University/College Students University/College Students Delhi university (50 colleges) 100,000 SIT Wadgaon 25,000 University of Mumbai (50 colleges) 100,000 IIT Delhi 5,000 JIMS 20,000 SVKM’s NMIMS University 10,000 I.P. University – Main Campus 20,000 AISSMS 15,000 IIT - Bombay 5,000 NSIT 4,000 PUMBA 15,000 VJTI 3,000 DCE 4,000 MMCOE 13,000 Wadia 12,000 FCIMDR 10,000 Total Reach 1,33,000 Total Reach 1,10,000 Total Reach 1,18,000