Lifestyle International Pvt Ltd operates 62 stores across 34 major Indian cities retailing over 250 domestic and international brands. It was established in 1998 as part of the Dubai-based Landmark Group. Factors driving growth include increasing incomes, preference for multi-brand retail, and demand for global fashion trends. Lifestyle caters to people of all ages and incomes with apparel, footwear, accessories, home goods and more. It aims to expand access through online shopping and open 10-12 new stores annually in tier 1 and 2 cities.

1. Presented By:
Akshit Gupta - 71587
Amritam Tewari - 73553
Bhaskar Ghosh – 70878
Pranav Sood – 73575
Pranith Korandla – 72229
Prateek Goel - 72109

2. • Lifestyle International Pvt Ltd is part of the Dubai based Landmark
Group
• Lifestyle India began operations in 1998 with its first store in Chennai
• Turnover – Rs. 5700 crore
• Lifestyle operates in 34 major cities of India with 62 stores
• Lifestyle Stores retails domestic and international brands such as Louis
Philippe, Pepe Jeans, Arrow, Biba, Gini & Jony etc.

3. NEEDS AND TRENDS
• Globalization – Opening up of Indian economy in 1991
• Increase in purchasing power parity
• Lifestyle stores set up as an alternative to Shoppers Stop, Pantaloons,
Spencer's Retail
• Demand of dynamic, vibrant and youthful designs
• Lifestyle stores update their inventory with the latest fashion trends
• Preference of people to shop for multiple brands under one roof
• Large number of people in 20-44 age group shop for brands at multi-
brand retail outlets

4. DEMOGRAPHICS
• Products of over 250 Indian and international brands
• Products cater to people of all age groups and income groups
• Products for kids: Apparel, footwear, toys
• Products for men: Apparel, footwear, fragrances, watches, cosmetics
• Products for women: Apparel, footwear, accessories, fragrances, watches,
cosmetics, handbags
• Home furnishing products: Available at Home Center stores (27 stores in
India)

5. SOCIOCULTURAL AND NATURAL
ENVIRONMENT
• Lifestyle stores bring almost all elite international brands to Indian
shelves
• Involved in bringing fashion and décor utility and luxury products from
all around the world to Indian enthusiasts
• Promoting ethnic Indian wear through brands like BIBA
• Lifestyle is fully committed to conservation of nature through measures
such as:-
 Adoption of recycled and eco-friendly equipments and conduct
waste management drive
 Reduction of water and electricity consumption by upto 5%
 Adhering to the norms to earn ISO 14001 for environment

6. TECHNOLOGICAL ENVIROMENT
• e-Gift Cards: Purchase a gift card online and send them to your friends
• Store Locator: The website provides you with the tool to locate a
lifestyle store anywhere in India
• Use of communication tools like Zendesk, Hootsuite and Sprout
Social
• Landmark Group utilizes Sanovi for DRM automation

7. POLITICAL – LEGAL ENVIRONMENT
• Govt of India allows foreign groups to own up to 51% in multi brand
retailers but with a the condition to source 30% of the goods locally.
• Competition from foreign groups like Tesco is foreseen.
• Lifestyle is ready to face these competition because:
 Low Prices due to 100% locally sourced goods
 Monopoly over Indian Multi Brand fashion Industry
 Understanding of the Consumer needs due to a 12 year old
presence

8. SOCIAL CONCERNS
• Lifestyle constantly endeavours to actively contribute to the social
and economic development of the communities in which it operates.
• Promoting awareness of preventive health care through various
activities including organizing campaigns, awareness sessions,
events, marathons, etc.
• Promoting education, including special education & employment
enhancing vocation skills especially among children and women.
• Lifestyle Department Stores participated in the JGW Festival held
each year across India. During the festival employees came forward
to donate material to the NGO, Goonj in support of the Orissa flood
victims

9. THE ROAD AHEAD
• Landmark Group has launched its India-specific e-commerce website
landmarkshops.in. Kabir Lumba, managing director of Lifestyle quoted that
with the initiative they look forward to expanding the market of the Lyfestyle
brand by making it accessible to customers across the country, including the
cities where the brand has yet not established a physical presence.
(Source: ET Bureau)
• The company plans to open around 10-12 Lifestyle stores and 3-4 Home
Centre forums in tier I and II cities including Bangalore, Delhi, Agra, Indore,
Lucknow and Howrah
(Source: India Times)

10. REFERENCES
• https://en.wikipedia.org/wiki/Lifestyle_Stores
• http://www.lifestylestores.com/
• http://www.landmarkshops.in/
• http://economictimes.indiatimes.com/industry/services/retail/
lifestyle-international-plans-expansion-as-ecommerce-threat-
fades/articleshow/53070591.cms

11. THANK YOU