Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising.

1. Global Location-Based Services Market - Opportunities and
Forecasts, 2014-2022)

2. Report Description
Location-based service (LBS) is delivery of specific services to users on the basis of location
of mobile or wireless devices. Location-based services are used to locate persons, objects,
track vehicle movements, navigation, logistics, and inventory management. Upsurge in
penetration of wireless devices such as tablets, smartphones, and handheld devices has
boosted the adoption of social networking platforms, and provided new avenues for
location-based marketing & advertising. Moreover, rise in demand for active check-in apps,
and use of business intelligence in fraud management & secure authentication has fueled
the growth of location-based services market. However, increased prices of real-time
based LBS components, and personal data security are the major factors hindering the
growth of global location-based services industry. Increasing application areas along with
technological advancements in cloud computing, global navigation satellite system (GNSS),
GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles,
high precision cameras, and others is expected to provide numerous growth opportunities
for the location-based services market.
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3. Report Description
The global location-based services market is segmented into components, applications,
technologies, end users, and regions. The components of location-based services market
are segmented into hardware, software, and services. The services are subsegmented into
consulting services, managed services, system integration services, and others services.
The applications of location based services are segmented into location-based advertising,
business intelligence & analytics, social networking, and entertainment (location-based
gaming and augmented reality), mapping & navigation, local search & information, and
others. On the basis of technology, the market is segmented into GPS, assisted GPS,
enhanced GPS, enhanced observed time difference, observed time difference, cell ID, Wi-
Fi, and others. The end users of the market are segmented into media & entertainment,
retail, transportation, government & defense, healthcare, and others. The others segment
includes oil and gas, education, and BFSI. The market is analyzed based on four regions,
namely North America, Europe, Asia-Pacific, and LAMEA. North America is subsegmented
into U.S., Canada, and Mexico. Europe is segmented into UK, Germany, France, Spain, Italy,
and Rest of Europe. Asia-Pacific covers China, Japan, India, Singapore, South Korea, and
rest of Asia-Pacific. The study on LAMEA region includes Latin America, Middle East, and
Africa.
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4. Report Description
KEY MARKET PLAYERS
Cisco Systems, Inc.
Google Inc.
Alcatel-Lucent SA
AT&T Inc.
International Business Machines Corporation
Qualcomm Inc.
Microsoft Corporation
Oracle Corporation
Apple, Inc.
Bharti Airtel, LTD.
OTHER COMPANIES MENTIONED IN THE REPORT:
TeleCommunication Systems, Inc., Intersec Group, WifiSLAM Inc., Aruba Networks, Inc.,
Meridian Apps, Inc, Ruckus Wireless, Inc., YFind Technologies Private Limited, Broadcom
Corporation, Texas Instruments Inc, MediaTek Inc., Fujitsu Ltd., Intel Corporation,
Samsung Electronics, LG Electronics, Lenovo Group Ltd., Huawei Technologies Co. Ltd.,
Canon Inc, Sony Corporation, Nikon Corporation, Garmin Ltd., Timex Group, Acer Inc., HP
Company, Dell Inc., Pocket Finder, Pegatron Corporation, Wistron Corporation, TomTom
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market

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