This document discusses internet marketing. It defines internet marketing as marketing products or services over the internet, also known as web marketing or online marketing. It then provides statistics on internet usage globally and in India. The document outlines several types of internet marketing including search engine optimization, search engine marketing, viral marketing, email marketing, affiliate marketing, social network marketing, and e-commerce marketing. It provides brief definitions and examples for each type. Finally, it discusses the importance of internet marketing in driving traffic, building brands, targeting audiences globally and locally, and enabling easy return on investment tracking.

1. INTERNET
MARKETING
PRESENTED BY:
PRASAD KUMAR NAYAK.
WARREN BUFFET

2. WHAT IS INTERNET MARKETING ?
• Internet marketing also known as
web marketing, online marketing
, e-marketing.It is referred as
the marketing of products or
services over the internet.

3. FACTS & FIGURES
• 2 billion internet users in the world.
• 10% of Indians now have net access.
• India is adding internet users at the rate of
almost 5-7 million a month .
• There are 150 web addresses per person in
the world.
• If you spent one minute reading every
website in existence, you would kept busy for
31,000 years without any sleep.

4. TYPES OF INTERNET
MARKETING
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Viral Marketing
4. E-mail Marketing
5. Affiliate Marketing
6. Social Network Marketing
7. E-Commerce Marketing

5. Search Engine Optimization (SEO)
• Search engine optimization (SEO) is the
process of improving the visibility of
an Internet marketing strategy, SEO considers
how search engines work, what people search
for, the actual search terms or keywords typed
into search engines and which search engines
are preferred by their targeted audience.
• e.g-wikipedia

6. Search Engine Marketing (SEM)
• Search engine marketing (SEM) is the
practice of marketing or advertising your
web site through search engines, like
Google, Yahoo or MSN.
• Pay per click.

7. Viral Marketing
• Viral Marketing technique induces
websites or users to pass on a marketing
message to other sites or users and
create a word of mouth.
• e.g-kolavari di song
• Muni badnam hui (Dabang),Sila ki jawani (tees
maar khan)

8. E-mail Marketing
• E-mail Marketing is process of promoting
a product or service or an idea by
sending direct email to the target
customer.
• College prospectus ,Insurance policy
,promotion of websites.

9. Affiliate Marketing
• Affiliate Internet Marketing is based on
cost per lead or cost per sale. It simply
indicates that the merchant pays the
commission to the affiliate only when he
makes a sale through that affiliate.
• Ad agencies.
• youtube

10. Social Network Marketing
• Social media marketing refers
to the process of gaining
website traffic or attention
through social media sites.
• Twitter, Facebook, Google+ YouTube, blogs

11. E-Commerce Marketing
• Electronic commerce, commonly known
as e-commerce refers to the buying and
selling of products or services over
electronic systems such as
the Internet and other computer
networks.
• Flipkart.com ,ebay.com ,amazon.com

12. IMPORTANCE OF IM
• Drive high quality traffic to the
website.
• Build brand visibility in online.
• Target a global audience.
• Targeting customer is easy.
• ROI tracking easy