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At the time of recruitment the recruits/potential candidates ask about the CSR initiatives and policies which helps them gauge the level of commitment and work the company does to give back to society. This helps improve their way of thinking about the organization. It is the same among the staff.Risk management plays an important strategic role in an organization. The reputation of a company can be ruined in seconds on account of an environmental accident or corruption. Risk Management builds a culture of – “doing the right thing” within the corporation that helps decrease these risks.CSR plays a role on building customer loyalty based on ethical values.( Body Shop)Taxation and regulations that helps in minimizing the risk of accident and other issues and promotes CSR activities( 2% of salary for CSR).
Tribal Population in Orissa we are serving (2001 census) – 1.75 lacs approx.Government allocated 15 lakhs per 25000 population
CSR Programm for L&T
A Presentation on
CSR Strategy and
by L & T
Arun K S
Lizzie Prem Kumar
Neha G Venkatesan
Prashant Kumar Patro
WHAT IS CSR?
Corporate Social Responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce and
their families as well as of the local community
and society at large.
Larsen and Tourbo (L & T) is technology, engineering, construction
and manufacturing conglomerate with additional interests in
electrical and automation, information technology and other
Started in 1938 by Danish engineers.
In 1946 L&T Pvt. Ltd. Was born
It has 119 subsidiary company under its parent company.
More than seven decades of a strong, customer-focused approach
and the continuous quest for world-class quality have enabled it to
attain and sustain leadership in all its major lines of business.
L&T believes that progress must be achieved in harmony with the
environment. A commitment to community welfare and
environmental protection are an integral part of the corporate
L&T's participates in building a healthy community through continuing
initiatives in several areas of healthcare, with a focus on mother & child care
and HIV/AIDS awareness.
L&T's diverse and sustained programmes in education provide underprivileged
children with learning opportunities through supply of educational materials,
teaching aids, recreational tools and up scaling school infrastructure.
The vocational training institutes of the Larsen and Toubro Public Charitable Trust,
provide local communities with skill-based training
Continuously seek newer environment-friendly approaches in all our operations –
energy conservation, exploring alternative sources like wind and solar energy,
waste water reduction, etc.
Response to natural calamities:
L&T and its employees have provided relief measures during natural calamities
like earthquake and floods
L&T encourages employees to volunteer for CSR activities, resulting in a self-driven
approach while retaining consistency. L&T employees and the ladies clubs formed by
their families at different locations, serve their communities by investing personal
resources and time.
•Conservation of natural resources
•Ensuring human rights and good health and safety
practices for workforce
•Enhancing social well-being of surrounding
•Reducing carbon footprint at operations
The Three-P Approach to CSR
Level 1: Principles of social responsibility
Reached out to half a million beneficiaries.
Larsen & Toubro Public Charitable Trust(LTPCT):
LTPCT is committed to the inclusive growth of society through interventions in education,
vocational training, health care and water. Over a hundred check dams have been
constructed by the Trust in drought prone rural Maharashtra.
Focused on providing primary education, infrastructure development and enhancing the
learning experience. extend support to pre-schools, assist in infrastructure development, set
up computer labs and libraries as well as provide teaching-aids and uniforms to the needy.
Other activities include organizing summer camps and conducting sports events
Mother & Child Health:
Setting up of health centres with a focus on reproductive health, conducting diagnostic and
clinical health camps that support maternal and child health care, immunization and health
education. Health camps are conducted by qualified and experienced teams.
Tribal area development:
As they have been awarded a project in Odisha, it will be beneficial for them to uplift the life
of tribal people of that area.
Level 2: Processes of social responsiveness
• L & T allocated 15 crores for 3 years
• Model designed keeping in mind the current
social need in the state
• Undertake social initiatives by partnership
with NGO’s and govt agencies
• Networking to ensure best in class facilities
• Periodic reviews to check the progress of each
The ‘Science on Wheels’ mobile teaching unit has introduced over
1,50,000 children across the country to the wonders of science
Level 3: Products / Projects (or
Outcomes) as they relate to the firm's
Seven community health centres set-up, and
Livelihood for over 5000 underprivileged
Engagement with over 50 community
Outreach to over 150 schools and over 10,000
CSR New Model – 4 P’s
• The new model of is called “enlightened”
marketing model. It consist of the new 4P’s
namely the Probe, People, Proposition and
• The new enlightened 4P’s can be summed up
in one straightforward statement:
• While going across “Business Standard” of 7th
August 2013, we found that L&T has recently
got a 3000 crores contract for construction of
178 mega lift irrigation projects in Tel River
Basin by Odisha government.
• The areas covered under the project are
mainly remote backward and tribal areas of
We found that although most towns in this area had all modern amenities
but the tribal in the same area do not even have access to the most basic
amenities. The Major problems faced by them are:
Lack of education and awareness:
People here do not even know what education is. They live in jungles,
unaware to any outside knowledge including food and cloths.
• Lack of healthcare facilities:
The people here suffer from many problems like child mortality, maternal
mortality, and a number of diseases like malaria, typhoid, dysentery,
• Lack of Infrastructure and Exposure:
Lack of transportation and other facilities like electricity, proper
infrastructure etc. makes them isolated from the outer world.
• Stakeholders, Employees and the Company are benefitted.
We propose an initiative “UTTHAAN” wherein
development of deprived sections of population has always been
given a top priority.
The targeted area is Keonjhar, Bolangir and Kalahandi Districts of
the state, lying on the bank of the river.
• CSR is the brand value of a company.
• Benefits Of CSR
In Human Resources
In Risk Management
License to operate
Implementation of program over a period of 3 years.
Main focus- Upliftment of tribal in the targeted area.
Outcome- Overall development of the tribal community
2 way learning – “win-win” situation.
• More than 70 per cent of the ST population is concentrated in Madhya
Pradesh, Maharashtra, Orissa, Bihar, Andhra Pradesh, West Bengal and
• Communities are primitive traits, geographical isolation, distinctive culture,
shyness of contact with communities at large and backwardness
• Panchsheel, Tribal Development Blocks(25000)
• Tribal Sub-Plan-It is basically an area development programs with focus on
tribal under which infrastructural development and family-oriented programs
• Construction of hostels and coaching of students for competitive
examinations, up gradation of their merit, research and training, setting up of
ashram schools, vocational training centers, village grain banks, educational
complexes for ST girls in low literacy pockets and development of primitive
• Besides, non-governmental organizations (NGOs) have also been involved in
Estimated Budget allocation over 3
years (in crores)
Area to Work on
Budget (in crore
Drains ,roads &