1. PRASHANTH G P
PESIT B’LORE
187 19-04-2013

2. Inception
Maruti Udyog Limited (MUL) was established in Feb 1981
through an Act of Parliament, to meet the growing demand of a
personal mode of transport caused by the lack of an efficient
public transport system. Today it is the largest automobile
company in India
187

3. Prevalence
Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor
Corporation (SMC), Japan, is a leading manufacturer of
passenger vehicles in India, contributing to about 45% of the
total industry sales in India.
18.28% of the company is owned by the Indian government, and
54.2% by Suzuki of Japan.
Maruti Suzuki is the only Indian Company to have crossed the 10
million sales mark since its inception. In 2011-12, the company
sold over 1.13 million vehicles including 1,27,379 units of
exports.
187

4. The company has two manufacturing facilities located at Gurgaon and
Manesar, south of New Delhi.
Production capability over a 1.5 million vehicles annually.
Plans to expand its manufacturing capacity to 1.75 million by 2013
Maruti Suzuki's revenue over the years(Rs. in Million)
Year Net Sales
2006-07 1,45,922
2007-08 1,78,603
2008-09 2,03,583
2009-10 3,01,198
2010-11 3,58,490
2011-12 3,47,059
187

5. In 2010-11, the Company sold 1,271,005 vehicles, registering a
growth of 24.8% over the previous year. This comprised
1,132,739 vehicles in the domestic market and 138,266 vehicles
in the international market. Cumulatively, the Company has
produced 10 million vehicles. It rolled out its 10 millionth vehicle
on 15th March, 2011, a significant landmark for the Company
and the automobile industry in India.
187

6. Vision and Core Values
“The leader in the Indian automobile Industry, Creating
Customer Delight and Share holder’s Wealth; A pride of India”
CORE VALUES
 Customer obsession
 Fast, flexible and first mover
 Innovation and creativity
 Networking and partnership
 Openness and learning
187

7. Maruti’s Key To Success
Fuel Efficient; Compact in size
Economical & Affordable
High comfort; Low maintenance cost
Well spread Dealership and Service Centre
Buyable from the car dealerships, used car dealers, car websites
and car owners
Resell Value due to low maintenance cost
187

8. As per the classification by the Society of Indian Automobile
Manufacturers (SIAM), Maruti Suzuki models are categorised as:
SIAM CLASSIFICATION PRODUCTS
A1 Segment (upto 3400 mm) Maruti 800
A2 Segment (3401 mm to 4000 Alto, Estilo, WagonR, A-star, Ritz,
mm) Swift
A3 Segment (4001 mm to 4500 Dzire, SX4
mm)
A4 Segment (4501 mm to 4700 Kizashi
mm)
Multi Utility Vehicle (MUV Gypsy, Grand Vitara
segment)
Multi Purpose Vehicle (MPV Omni, Eeco
segment) 187

9. Star performers
Maruti Suzuki Swift
Cost Rs. 4.75 - Rs. 7.23 lakhs
Mileage 16/18 KMPL
versions
LXi (Petrol)
VXi (Petrol)
LDi (Diesel)
ZXi (Petrol)
VDi (Diesel)
ZDi (Diesel)
The Dzire and Swift give Maruti Suzuki 40-50 percent of its profits.
187

10. strugglers
Maruti Suzuki Kizashi
Cost Rs. 17.18 - Rs. 18.22 lakhs
Mileage 10/12 KMPL
Versions of Maruti Suzuki
Kizashi
MT (Petrol)
CVT Petrol)
*Ex-showroom Price
187

11. Rivals
187

12. Maruti Suzuki’s presence in India
(as on march 31st 2012)
187

13. Maruti Suzuki’s global presence
(exports in 2011-12)
187

14. promotion
187

15. Recent releases
Maruti Suzuki Ritz Maruti Suzuki Wagon R 1.0
Launched On: 03-Sep-2012 Launched On: 14-Jan-2013
Price: 3.92-6.77 Lacs Price: 3.56-4.82 Lacs
Maruti Suzuki Alto 800
Launched On: 16-Oct-2012
Price: 2.42-3.9 Lacs
187

16. Press release
187

17. Maruti Suzuki is now very much on the global map,
recently being rated as the fourth most reputed
automobile company in the world. This has happened
because of the Contribution of all the stakeholders of
Maruti.
187