2. Inception
Maruti Udyog Limited (MUL) was established in Feb 1981
through an Act of Parliament, to meet the growing demand of a
personal mode of transport caused by the lack of an efficient
public transport system. Today it is the largest automobile
company in India
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3. Prevalence
Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor
Corporation (SMC), Japan, is a leading manufacturer of
passenger vehicles in India, contributing to about 45% of the
total industry sales in India.
18.28% of the company is owned by the Indian government, and
54.2% by Suzuki of Japan.
Maruti Suzuki is the only Indian Company to have crossed the 10
million sales mark since its inception. In 2011-12, the company
sold over 1.13 million vehicles including 1,27,379 units of
exports.
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4. The company has two manufacturing facilities located at Gurgaon and
Manesar, south of New Delhi.
Production capability over a 1.5 million vehicles annually.
Plans to expand its manufacturing capacity to 1.75 million by 2013
Maruti Suzuki's revenue over the years(Rs. in Million)
Year Net Sales
2006-07 1,45,922
2007-08 1,78,603
2008-09 2,03,583
2009-10 3,01,198
2010-11 3,58,490
2011-12 3,47,059
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5. In 2010-11, the Company sold 1,271,005 vehicles, registering a
growth of 24.8% over the previous year. This comprised
1,132,739 vehicles in the domestic market and 138,266 vehicles
in the international market. Cumulatively, the Company has
produced 10 million vehicles. It rolled out its 10 millionth vehicle
on 15th March, 2011, a significant landmark for the Company
and the automobile industry in India.
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6. Vision and Core Values
“The leader in the Indian automobile Industry, Creating
Customer Delight and Share holder’s Wealth; A pride of India”
CORE VALUES
Customer obsession
Fast, flexible and first mover
Innovation and creativity
Networking and partnership
Openness and learning
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7. Maruti’s Key To Success
Fuel Efficient; Compact in size
Economical & Affordable
High comfort; Low maintenance cost
Well spread Dealership and Service Centre
Buyable from the car dealerships, used car dealers, car websites
and car owners
Resell Value due to low maintenance cost
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8. As per the classification by the Society of Indian Automobile
Manufacturers (SIAM), Maruti Suzuki models are categorised as:
SIAM CLASSIFICATION PRODUCTS
A1 Segment (upto 3400 mm) Maruti 800
A2 Segment (3401 mm to 4000 Alto, Estilo, WagonR, A-star, Ritz,
mm) Swift
A3 Segment (4001 mm to 4500 Dzire, SX4
mm)
A4 Segment (4501 mm to 4700 Kizashi
mm)
Multi Utility Vehicle (MUV Gypsy, Grand Vitara
segment)
Multi Purpose Vehicle (MPV Omni, Eeco
segment) 187
9. Star performers
Maruti Suzuki Swift
Cost Rs. 4.75 - Rs. 7.23 lakhs
Mileage 16/18 KMPL
versions
LXi (Petrol)
VXi (Petrol)
LDi (Diesel)
ZXi (Petrol)
VDi (Diesel)
ZDi (Diesel)
The Dzire and Swift give Maruti Suzuki 40-50 percent of its profits.
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17. Maruti Suzuki is now very much on the global map,
recently being rated as the fourth most reputed
automobile company in the world. This has happened
because of the Contribution of all the stakeholders of
Maruti.
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Notes de l'éditeur
In terms of the number of cars produced and sold worldwide, the Company is the largest subsidiary of Suzuki Motor Corporation, Japan.In terms of the number of cars produced and sold worldwide, the Company is the largest subsidiary of Suzuki Motor Corporation, Japan.
The Company's total income (Net of Excise) for the year 2010-11 was Rs. 375,224 million, a growth of 24.6% over fiscal 2009-10. The Company has a strong balance sheet with reserves and surplus of Rs. 137,230 million and a debt equity ratio of 0.02 as on 31st March, 2011.
Hakuhodo Percept, Dentsu India, Lowe Lintas and Capital Advertising.
