Marketing project on placing the AndroidG1 phone vs iPhone

1. ANDROID MOBILE DEVICE PLATFORM IDENTIFYING NEW FRONTIER APPLICATIONS & FEATURES Rajesh Menon Kapil Gogia Vishnukant Varma Vinay Mamidi Marketing Research 45-822 Mini 2, 2008

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12. Is technology making life interesting? Majority in all age groups agrees that technology is making life more interesting.

13. Do you miss the simple phone?

14. How valuable is your cell phone? Losing your cell phone will be a big personal loss?

15. Cell phone is a valuable accessory across age groups

16. Provider restriction – A big NO!

17. People love Location/Presence applications

18. New features (video calling, conferencing)

26. Google – How Nerdy ?