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Caerus   High Impact
         Communication Solutions
The paradox of communication requirements
Builds Awareness
                              Improves   Bottom-line
                           Reduces   Conflict
                     Competitive Differentiation
                        Perceptions of Expertise



Role for organizational content, communication
Diverse Target audience
           Lack of uniform Template
                         Talent
    Limitations of editorial
    Conflicting demand on Time




However, organizations face many challenges
Introducing content solutions from Caerus
Coherence
                Conciseness
                Consistency
                Connection
                Comprehensibility


The Caerus ‘Co’ Principles
Presentations
Case Studies
  Articles
 Speeches


 Our services
Writing
Research, Content, Copy



                          Rewriting
                          Structure, Flow, Style


                                                     Editing
                                                   Usage and Structure


           #1:    Content and editorial solutions
Primary
Research and
Understanding   Conceptualizing
                 and Creating
                   Content          Developing
                                  Final Integrated
                                     Document



                The Caerus process
Credentials presentation for a new business
                      Audience – potential clients
           Tonality – professional, classic and understated



Example: Process flow in credentials presentation
Communication for the 20th century
                Audience -Management Trainees
          Tone and approach - Simple, lucid, Instructive



Example: Training module for marketing interns
Skin care amongst teenage girls
           Audience- Brand and communication team
  Tone and approach: Young – representing the target consumer



Example: Informal brainstorming session
The changing geography of ideas: Resurgence of India Innovation Inc
          Audience- Global pharmaceutical professionals
            Tone and approach: Statistical, data heavy



Example: Seminar on Indian innovation
Branding
                        Corporate consistency

      Theme
      Concept , Logic

                         Aesthetic
                        Illustration, Graphics,



#2:   Design and Layout Solutions
After




 Before




Example: Drug development process
After




Before




 Example: Supply chain tracking
Example: Movie theme for youth
Caerus Edge : Communication for Performance
#1:   Sharply focused solutions
#2:   Time and cost optimization
#3:   Customized content created for audiences
#4:   Builds perception of domain expertise
#5:   Quick turnaround times
Hand picked team of executives with over 10 years experience in
communication, brand management in reputed advertising agencies



                          Our team
Bilcare Research* Anand Rathi * Pathfinders Destination Management
       Services*Thought Blurb* Thought Bubbles* Asli Ya Nakli*




                         Our clients
Caerus Solutions
Pranoti Sheldenkar-Thakur
  +91 9823268565/ Pranoti.s@gmail.com


            Partner us
pronunciation: KY-russ,. Greek Καιρός, Kairos


Caerus   Spirit of opportunity, luck and favourable moments
         Son of the King of Gods, Zeus
         Always represented as beautiful youth with winged
         feet and a single lock of hair, which can be grasped
         The lock which can be grasped.



         End-note

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Caerus Edge: Sharply Focused Communication Solutions for Performance

  • 1. Caerus High Impact Communication Solutions
  • 2. The paradox of communication requirements
  • 3. Builds Awareness Improves Bottom-line Reduces Conflict Competitive Differentiation Perceptions of Expertise Role for organizational content, communication
  • 4. Diverse Target audience Lack of uniform Template Talent Limitations of editorial Conflicting demand on Time However, organizations face many challenges
  • 6. Coherence Conciseness Consistency Connection Comprehensibility The Caerus ‘Co’ Principles
  • 7. Presentations Case Studies Articles Speeches Our services
  • 8. Writing Research, Content, Copy Rewriting Structure, Flow, Style Editing Usage and Structure #1: Content and editorial solutions
  • 9. Primary Research and Understanding Conceptualizing and Creating Content Developing Final Integrated Document The Caerus process
  • 10. Credentials presentation for a new business Audience – potential clients Tonality – professional, classic and understated Example: Process flow in credentials presentation
  • 11. Communication for the 20th century Audience -Management Trainees Tone and approach - Simple, lucid, Instructive Example: Training module for marketing interns
  • 12. Skin care amongst teenage girls Audience- Brand and communication team Tone and approach: Young – representing the target consumer Example: Informal brainstorming session
  • 13. The changing geography of ideas: Resurgence of India Innovation Inc Audience- Global pharmaceutical professionals Tone and approach: Statistical, data heavy Example: Seminar on Indian innovation
  • 14. Branding Corporate consistency Theme Concept , Logic Aesthetic Illustration, Graphics, #2: Design and Layout Solutions
  • 15. After Before Example: Drug development process
  • 17. Example: Movie theme for youth
  • 18. Caerus Edge : Communication for Performance
  • 19. #1: Sharply focused solutions
  • 20. #2: Time and cost optimization
  • 21. #3: Customized content created for audiences
  • 22. #4: Builds perception of domain expertise
  • 23. #5: Quick turnaround times
  • 24. Hand picked team of executives with over 10 years experience in communication, brand management in reputed advertising agencies Our team
  • 25. Bilcare Research* Anand Rathi * Pathfinders Destination Management Services*Thought Blurb* Thought Bubbles* Asli Ya Nakli* Our clients
  • 26. Caerus Solutions Pranoti Sheldenkar-Thakur +91 9823268565/ Pranoti.s@gmail.com Partner us
  • 27. pronunciation: KY-russ,. Greek Καιρός, Kairos Caerus Spirit of opportunity, luck and favourable moments Son of the King of Gods, Zeus Always represented as beautiful youth with winged feet and a single lock of hair, which can be grasped The lock which can be grasped. End-note