3. Builds Awareness
Improves Bottom-line
Reduces Conflict
Competitive Differentiation
Perceptions of Expertise
Role for organizational content, communication
4. Diverse Target audience
Lack of uniform Template
Talent
Limitations of editorial
Conflicting demand on Time
However, organizations face many challenges
10. Credentials presentation for a new business
Audience – potential clients
Tonality – professional, classic and understated
Example: Process flow in credentials presentation
11. Communication for the 20th century
Audience -Management Trainees
Tone and approach - Simple, lucid, Instructive
Example: Training module for marketing interns
12. Skin care amongst teenage girls
Audience- Brand and communication team
Tone and approach: Young – representing the target consumer
Example: Informal brainstorming session
13. The changing geography of ideas: Resurgence of India Innovation Inc
Audience- Global pharmaceutical professionals
Tone and approach: Statistical, data heavy
Example: Seminar on Indian innovation
27. pronunciation: KY-russ,. Greek Καιρός, Kairos
Caerus Spirit of opportunity, luck and favourable moments
Son of the King of Gods, Zeus
Always represented as beautiful youth with winged
feet and a single lock of hair, which can be grasped
The lock which can be grasped.
End-note