3. • Brand was created by William
Hollins & Co. in 1744.
• Nottingham, England.
• 1990, the brand was taken over by
Madura Garments which launched
it in India in 1993.
4. Brand targets the section young
consumers who want to create
their own world & style apart
from 40+.
Brand broke the rules of formal
workplace dressing.
Introduced Friday-Dressing.
Launched a collection of shirts
and trousers called 'The
Uncrushables' – a wrinkle-free
garment.
Sub-brand Allen Solly Junior,( 4
years to 12 years)
Launched Women’s Formal Wear
in 2001 & latter brought casual
chic collection for women.
5. VISIO
N
aimed to a brand which
Develop emerge as a
brand which was totally
was totally new and
newnot stick to stick to
did and did not
conventions
conventions
6. Today Allen Solly turnover is 200 crore & it
Aims to grow with a turnover 500 crore till
2011.
11. Opened on 14 January,2008
Owner is Mr. Naresh
Men’s Wear only
Garments-Formal & Casual
Wear
Accessories-Socks &
Handkerchief.
Target Customers-Almost all
age groups except Kids.
1- dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines. 2-Offering clothing that spans casual, work and evening wear, the brand's personality is well-reflected through its 'My World, My Way' campaign.