1. Marketing Trends

2. Marketing “…identifying and meeting human and social needs.” Philip Kotler

4. You need a multimillion budget to create a commercial

5. Marketing is all about advertising

6. Marketing is simply an operational expense

7. A perfectly executed marketing plan will guarantee success

8. Marketing’s goal is to increase sales

9. Marketing starts when you’re ready to launch

10. Marketing is a function. “Marketing owns it”

11. Innovation comes from inside

12. Never give the product / service away

13. You must position and identify with an industry & competition

15. 54 cents: Average return in sales for every $1 spent on advertising

16. 256%: The increase in TV advertising costs (CPM) in the past decade

17. 84%: Proportion of B2B marketing campaigns resulting in falling sales

18. 100%: The increase needed in advertising spend to add 1-2% in sales

19. 14%: Proportion of people who trust advertising information

20. 90%: Proportion of people who can skip TV ads who do skip TV ads

21. 80%: Market share of video recorders with ad skipping technology in 2008

22. 95%: The failure rate for new product introductions

23. 117: The number of prime time TV spots in 2002 needed to reach 80% of adult population – up from just 3 in 1965

24. 3000: Number of advertising messages people are exposed to per day

25. 56%: Proportion of people who avoid buying products from companies who they think advertise too much

26. 65%: Proportion of people who believe that they are constantly bombarded with too much advertising

28. Grey

29. Karma Capitalism

30. Transparency

31. Authenticity

32. Democratized advertising

33. WOMM

34. Controversy

35. Market space

36. Social media

37. Trusted social media advertising

39. Monologue

40. Market place

43. Buzz marketing

44. Special hook, event, promotion. AquaTeenHunger Force Boston Bomb Scare

45. Viral marketing

46. Branded material, websites, widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different

47. Influencer marketing

48. Identifying and finding the influencers

49. Evangelist marketing

50. Turning most loyal customers into citizen marketers

51. Street marketing

52. Interacting at popular offline places like Buzz Oven

53. Stealth / Undercover marketing

55. Find your actors (audience) first

56. Size does not matter - Plenty Offish

57. Reduce risk by pushing control out

58. Value creation increases at the edge

59. Decentralize authority, process, and IP

60. Transparency creates value

61. Truth travels fast

62. Price alone is not sustainable

63. Reengineer your value chain

64. Skip intermediaries wherever possible

65. Reinvent your business models

67. Citizen branding

68. Collective collaboration

69. Collective risk sharing

70. Collective product innovation

71. Collective IP ownership

72. Citizen marketers will sell “remarkable” ideas

73. Innovators should adopt the 1% rule

74. If you don’t find the “sneezers” or connectors, the 80/20% rule won’t matter

75. Work backwards

76. Build your brand around your idea first. If the community you are targeting does not coalesce and rally around the idea, continuing to build the product is irrelevant

77. Create your own “blue ocean”

78. If you play it safe and go by the rules of your industry, value chain, and business model – you’re dead!

80. New Paradigm Value Innovator Customer Product Brand 4Ps

81. New Value Innovation Paradigm

83. It’s not about better coffee – it’s about the place

84. I am not looking for a ¼” drill bit – I need to make a hole

85. It’s not about the hog, it’s about a lifestyle

86. It’s not about the sound – it’s about how it makes me feel

87. It’s not about the sound – it’s about being hip

88. It’s about my space

89. It’s about my video

90. It’s about my opinion

91. It’s about the experience

92. It’s about your choices, places, and time

93. Examples

95. The static web maturing

96. Monologue marketing out

97. Live Web (a/k/a Blogosphere) is making information transparent

98. Word travels fast

99. People are more likely to act on a peer’s recommendation by factor X

100. Marketing is a reflection of social paradigms

101. The new social media and networks changing customer expectation and behavior