1. APPENDIX
CUSTOMER SATISFACTION SURVEY QUESTIONNAIRE
Gender Male [ ] Female [ ]
Age 16-30 years [ ] 16-30 years [ ]
31-45 years [ ] 31-45 years [ ]
46-60 years [ ] 46-60 years [ ]
Please make a small favour by (√) clicking your opinion about the following
questions
1. How do you measure the effectiveness of FM Radio in enhancing the mode of
communication in Asansol ?
2. What is the punch line of Red fm 93.5 ?
a) Its really hot
b) Suno sunao life banao
c) Bajate Raho
3. What is your perception about 93.5 Red fm ?
4. How happy/satisfied are you with the services offered by 93.5 Red fm ?
Very happy [ ]
Happy [ ]
Not sure [ ]
Unhappy [ ]
Very unhappy [ ]
How can we improve?
...................................................................................................................................
...................................................................................................................................
5. Which part of the show do you like the most & why ?
Page 1 of 4

2. 6. In comparison to another giant competitor in BIG FM 92.7, state the quality of
service offered in various departments -
RED FM BIG FM
Advertisements
Interaction with customers
Contests
News (exclusive)
Songs
Publicity/Sponsorship
RJ’s
7. Have you ever communicated to us ?
Yes [ ] No [ ]
If yes, please specify mode of communication (tick the ones which apply)
Letter [ ]
E-mail [ ]
Telephone [ ]
Direct visit [ ]
For any of the mode ticked above, please indicate the level of feedback received by the
responsible authority/management :
...................................................................................................................................
...................................................................................................................................
...................................................................................................................................
8. Have you ever used our web site (www.Redfm.in)?
Yes [ ] No [ ]
If yes, what was your level of satisfaction with:
(a) Its design
and set up
Very satisfied
[ ]
Satisfied
[ ]
Not sure
[ ]
Unsatisfied
[ ]
Very unsatisfied
[ ]
(b) Its content
(information)
Very satisfied
[ ]
Satisfied
[ ]
Not sure
[ ]
Page 2 of 4

3. Unsatisfied
[ ]
Very unsatisfied
[ ]
How can we improve?
...........................................................................................
........................................
...........................................................................................
........................................
9. The quality of advertisements provided during the
show was:
Fantastic [ ]
Great [ ]
Average [ ]
Not great [ ]
Bad [ ]
10. How often do you switch /listen to Red fm 93.5 in a
day ?
½ hours & below [ ]
½ to 1 hrs [ ]
1 to 2 hrs [ ]
2 hrs & above [ ]
11. How much are you entertained during our special
programmes for festive occasions ?
Excellent [ ]
Very good [ ]
Good [ ]
Fair [ ]
Poor [ ]
12. Do you think that airing night shows will add us
more value to the market ?
13. How do you rate our attempt to create more
awareness to the stakeholders, partners, customers
and public on the web (e.g. our web site,
facebook,twitter etc) ?
Excellent [ ]
Intresting & innovative [ ]
Needs improvement [ ]
Poor [ ]
14. How much are you satisfied with the participation
of celebrities in our programmes ?
Page 3 of 4

4. Satisfied [ ]
Not sure [ ]
Dissatisfied [ ]
15. Please provide your ideas or suggestions which may
help us develop better methods to improve the
quality of our services to you.
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
……………………………………………………
(Optional)
Name………………………………………………………
……………………..
Contacts……………………………………………………
……………………..
Thank you for participating and completing this
questionnaire. Your responses will be treated
confidentially and your feedback will be used to improve
the services provided.
Page 4 of 4