in this presentation i have tried to analysed the basic trend of sequels in Hindi film industry and Indian youth's perception towards it

1. Trend of Sequels In Hindi Film Industry
And
Youth’s Perception Towards It
A Research Paper
By
P R AT H A M E S H D E S H PA N D E
MBA(M&E), 3RD Semester,102516030
Manipal University December 2011

2. Focus of The Presentation
• Introduction & Background to Study
• Objectives of the Study
• Research Methodology
• Sequel’s Profile
• Application of Management Principles
• Data Analysis
• Summary Of Findings, Suggestions,
Recommendations
• Conclusion

3. Introduction & Background to Study
• First Sequels in India
• Trend started with “Phir Hera
Pheri’
• Incredible India
• “Youth”- a Driving Factor
• Versatile Opinions
• Films are Integral Part
• Youth and Sequels ?

4. Objectives of the study
• Youth’s Opinion Towards
Hindi Films, their Taste,
Preferences, Watching
Patterns.
• Management Principles
Applied in Sequels.
• The Perception of The Indian
Youth Towards Hindi Film
Sequels.
• Scope of The Sequels In Hindi
Film Industry

5. Research Methodology
• Quantitative Research
• Sample – who watch Hindi Films,
Age Group 18-30, Resident of India.
• Sample Size – 100 People
• Sampling Technique- Non-probability
, Convenience Sampling
• Samples From different parts from
India North, South, East, West and
Central
• Data Collection Technique- Online
Survey. Sending Links To TG
• Data Analysis Software – SPSS 17.0

6. Review of Literature
• Operational Definitions- Youth, Sequel
• FICCI (Federation of Indian Chambers of Commerce and Industry) KPMG
Report 2011.
• Sequel Making: a Strategic Choice for a Film Makers.IIM (B) Research
Paper by Aparajita Agarwal and Anshema Gupta
• Brand Extensions of Experiential Goods: Movie Sequel Evaluations by
Sanjay Sood Xavier Dre`Ze.
• Film Sequels: Theory and Practice from Hollywood to Bollywood by
Carolyn Jess-Cooke.

7. Sequel’s Profile
• Continues elements of the original
story- chronology
• Two classes of sequels -
character-driven and theme-driven
• Further be divided into two sub-
categories - story-driven movies
that are chronological and
independent stories with one
central character

8. Application of Management Principles
• Brand Extension
• Risk Mitigation
• Optimum Utilization of
Resources
• Product Innovation Strategy

9. Data Analysis
• Cross- tabulations
• Chi-square Hypothesis
Testing
• Weighted Average Scale
• Factor Analysis

10. Cross- Tabulations
16
14
12
10
8
6 age 18-21
4 age 22-25
2 age 26-30
0
once in every once in every 2 once in a mostly on depends upon
week week month weekends my mood and
time
How Often Do You Watch Hindi Films?
20
18
16
14
12
10
age 18-21
8
age 22-25
6
age 26-30
4
2
0
myself family friends office colleagues someone special
Normally With Whom Do You Prefer To Watch Hindi Movies?

11. 20
18
16
14
12
10
8 age 18-21
6 age 22-25
4 age 26-30
2
0
Single Screen Multiplex VCD/DVD TV Download Share it from
from internet friends
Where do you Normally watch Hindi films?
20
18
16
14
12
10
8 age 18-21
6 age 22-25
4 age 26-30
2
0
lage raho Dhoom 2 Phir hera pheri krrish golmaal returns
munnabhai
Have You Ever Seen Any Sequel of A Hindi Film? Mention any three that you liked

12. 18
16
14
12
10
8 18-21
6 22-25
4 26-30
2
0
strongly agree agree neither agree nor disagree strongly disagree
disagree
Story Really Doesn’t Matter In Sequels
18
16
14
12
10
8 age 18-21
6 age 22-25
4 age 26-30
2
0
strongly agree agree neither agree nor disagree strongly disagree
disagree
Sequel’s Story Should Not Affect/Hamper The core concept of the original movie.

13. 18
16
14
12
10
8 age 18-21
6 age 22-25
4 age 26-30
2
0
strongly agree agree neither agree nor disagree strongly disagree
disagree
even if I like the story of a sequel I also see how the sequel is made
14
12
10
8
6 age 18-21
4 age 22-25
age 26-30
2
0
strongly agree agree neither agree nor disagree strongly disagree
disagree
Success Of The Sequels Depends Upon The No Of “STARS” In It.

14. Chi-square Hypothesis Testing
• A: There is No Relationship between Age of Youth and Sequels preferred
by them
• H0 (Null Hypothesis): there is no relationship between age of youth and
sequels preferred by them
• H1 (Alternate Hypothesis): there is a relationship between age of youth
and sequels preferred by them
Age * Top Rank Preferred Sequels Cross Tabulation
Count
Have You Ever Seen Any Sequel Of A Hindi Film? If Total Chi-Square Tests
Yes Which One? Mention your favorite sequels
Value df
Lage Raho Dhoo Phir Krrish Golmaa Pearson Chi- 9.576a 8
Munnabha m2 Hera l Square
i Pheri Returns
Likelihood Ratio 10.159 8
Age 18-21 14 5 3 1 7 30
22-25 7 9 5 3 10 34
26-30 19 6 2 2 6 35
Values comparison
Total 40 20 10 6 23 99
9.576 < 15.5

15. B: There is no relationship between youth staying in different locations
in India and sequels preferred by them
• H0 (Null Hypothesis): there is no relationship between youth staying in
different locations in India and sequels preferred by them
• H1 (Alternate Hypothesis): there is a relationship between youth staying
in different location in India and sequels preferred by them
Location In India * Preferred Sequels Cross Tabulation
Count Chi-Square Tests
Top Preferred Sequels
Lage Value df
Raho Phir Golmaa Pearson Chi- 9.893a 16
Munna Dhoom Hera l Square
bhai 2 Pheri Krrish Returns Total
N of Valid Cases 99
Locatio East 6 5 3 3 2 19
n In North 9 4 1 1 5 20
India South 7 4 2 1 6 20
West 10 4 1 0 5 20
Central 8 3 3 1 5 20
Total 40 20 10 6 23 99 Values comparison
(9.893 < 26.3)

16. Weighted Average frequency Graph
4.5
4
3.5
3
Intensity
2.5
2
1.5
1
0.5
0
1 2 3 4 5 6 7 8 9 10
Series1 2.31 4 2.04 2.46 1.92 3.31 2.47 2.7 1.73 2.37

17. Factor Analysis
Factor No. Factor Name Variables/statements Value
1 Production factors Coping scenes from Hollywood for sequel production .770
Coping the concept of making sequels from Hollywood .632
Disappointment after watching sequel as compared to original .602
2 Fundamental factors Story’s importance in sequels .801
Success does not depend upon the stars .597
3 Treatment How the sequel is made is also important .759
Factors
Disappointment after watching sequels .501
4 Attraction factors Innovation Ability of bollywood .762
Watching sequels without any reviews .660
Trailers importance .654

18. Summary of Findings, Suggestions, Recommendations
• Multiplex in demand and youth’s • Business Model of Sequel
watching pattern Production
• Most preferred sequels all around • Story is Important factor, Original
India concept should not get hampered
• Scope of sequel is incremental in • Treatment is also Important Factor
nature
• “Stars” is a Dependent Factor
• Use of Proper Professional
Research for Sequel Production
• Audience Expectations
• It is not only Money

19. Conclusion
• Scope is Incremental in Nature
• Yes We Are Learning from Hollywood
• “Implementation” And “Following”
• Importance of Research
• Stories specially written with an intention
• “Why” v/s “When”