1. Submitted By
Ankit(05)
Anil(04)
Roshan(45)
Mohit Dahiya(17)
VS

2. • It is the set of all products and
items For particular seller
offers for sales.
• A product mix consists of
various product line.
Product Mix

3. • It refers to a group of product that are
closely related because they function in a
similar manner, are sold to the same customer
groups, are marketed through the same type
of outlets or fall within given price range.
• A company stretches its product line beyond
the current range of products. It can stretch
its product line in either the down market , up
market or both Down Market stretch –
introduce the products at a lower price
Product Line

4. • the length of a company’s product mix refers
to the total number of items.
Product Length
• Product length is one of five terms used to
describe the organization of products for
marketing purposes in retail businesses.
The product length refers to products that
are related to each other, but produced
and sold individually, rather than being
bundled together in a package.

5. Product Width
• Some companies just sell one line, while
others, such as supermarkets, may have many
lines. A supermarket, for example, may sell
the line of car accessories, as well as a line
of household cleaning agents, a line of bread
related products, or a line of fruit and
vegetables. The product width is therefore
determined by how many different lines a
company produces or sells.

6. Hindustan Unilever Limited (abbreviated to HUL),
formerly Hindustan Lever Limited , is India's largest
consumer products company and was formed in 1933 as
Lever Brothers India Limited.
It deals with products like-:
Color, cosmetics ,Skin care ,Oral care, Confectionaries
Hair care, Deodorants ,Soaps & detergents ,Toilet
Soaps, Beverages ,Lakme ,Fair & lovely pepsodent Max
,Sunsilk ,Axe ,Surf, Annapurna Atta Aviance pond’s
toothbrush clinic pond’s Rin , Lifebuoy, Lipton, yellow
label ,Knorr, Annapurna Salt ,Close up ,Rexona ,Wheel
Lux, Lipton green label ,Modern foods range Denim ,Vim
,Breeze , Kwality wall’s, pears, red label, Kwality
wall’s , Hamam ,Dove ,Brooke Bond , Fair & Lovely ,Bru ,
etc…..

7. Product Mix & Product Lines

8. Products of HUL

9. P&G India product mix includes:
Fabric Care, Hair Care ,Baby care ,Feminine
care ,Health Care, Dental Care, Skin Care,
Shave Care ,Blades & Razors Batteries/Cell
,Ariel , Pantene Pro-V,, Pampers ,Vicks VapoRub
,Oral-B ,Olay ,Gillette , Duracell, Head &
shoulders ,vicks inhaler, 7 o’clock, tide
Detergent, Rejoice ,Vicks Formula 44, Tide Bar,
vicks cough drops ,vicks action 500 etc……..

12. Product Of P&G

13. outcome
1) P&g is better than hul
It is market leader in indian
fmcg market.
2) hul is more affordable
,and reasonable for common
people who are of economic
class. And thus have a good
name in the market too.
3)Hul is more consistent

14. Refrences:-
By muskan mam
By wikipedia
By google…..

15. Thank you